Why Content Writing Matters

Content and design work together to enhance the message of your site through visuals and text. Written text should always be relevant and useful, because confusing the reader is a great way to make them leave your page and move on to the next. Content should be optimized for search engines and be of a suitable length, incorporating relevant keywords for SEO. Many years ago, if you wanted to rank high in the SERPS you would simply stuff as many relevant keywords as you could into a jumble of text and call it a day.

Nowadays, SEO isn’t so simple. Not only does the content have to be filled with information, it needs to be engaging too. Content needs to ensure that people don’t just click on your website; you want people to come back. Ask any SEO service and they will tell you that “Content is King” for a reason – even more than the products on your site, content is the very reason people will be attracted to your company. REK has experienced content writers on staff to deliver the product or service you are promoting online the right way.