Blog | REK Marketing and Design

Blog Page

Name
Renovating Your Website If it has been a while since you have updated the look of your website, then it is time for a significant renovation. A lot has changed over the last couple of years, and your customers will not be impressed with an outdated website. Make your website a more effective medium for your business by keeping it up to date. Here are some factors you will want to consider when deciding whether or not to renovate your website. Aesthetics Gone are the days of the internet favorin...
Choosing the Right Font for Your Website One of the most critical elements of successful website design is choosing the right fonts. While your target audience may be unaware of it, the right font can make an emotional connection with your audience, helping you meet your digital marketing goals. Keep these tips in mind when choosing fonts for your website. Pick Only Three Fonts At most, you should use only three fonts on your website. You should have a primary font that you use for your titles, subheadings, and...
Need Leads? Try SEO If your small business needs to generate more leads, then you need to look at your search engine optimization (SEO) game plan. There are many ways that you can use SEO as an offensive tool allowing you to generate more leads for your business. The successful implementation of SEO can also keep you far ahead of the competition. Use our SEO playbook to take the first step on your journey to success. Optimize Your Small Business Website Distinguishing yourself as a small bu...
The Painful Truth That Words are Destroying Your Marketing Message While you have been racking your brain to come up with the right words to include on your website, the painful truth is that your words may be hurting your efforts. The wrong words, too many words, or weak words can do more harm than good to your web marketing efforts. Keep the following tips in mind and choose your words carefully. Get to the Point Use only the words that you need to convey your message. Be wary of using adjectives and adverbs. Get right to the point an...
Help! I Need Marketing Goals In the constantly evolving world of digital marketing, it’s hard to know what your next move should be. You can choose to focus on your own website, social media, forums and a host of other choices, but you never know if you are headed in the right direction. This is where it’s important to implement marketing goals into your strategy. Your goals should be specific, measurable, attainable, relevant and timely. While your goals will be unique to your business, here are some core id...
Don’t Lose Your Way Imagine being on a hike and losing your map in the middle of your journey. Losing your ability to navigate causes immediate panic and confusion. People don’t like being lost, and this applies to the internet as well. Maintaining visitors’ ability to navigate your website is crucial for earning their engagement and trust. Here’s how to keep your visitors comfortable with your website’s navigation. Consistent Make sure that your navigation is consis...
SEO for the Win Competition is the lifeblood of capitalism. This truth is only magnified on the internet, where business is accelerated. It’s no secret that Search Engine Optimization (SEO) is the future of online business. The field of SEO is a very competitive one as business try their hardest to capture as much online attention as they possibly can. The great news is that getting competitive in SEO sparks innovation, prevents complacency, and encourages you to improve every aspect of your business. ...
Connect With Your Audience Through Web Marketing Web marketing is a great way to connect with your target audience. You have many different types of content that you can use, but many Orlando business owners and managers find that they get stuck using the same style of content every time. While this may connect beautifully with part of your target audience, you can reach even more people when you use different content types. Consider these content types the next time you are producing content for your website. Blogging ...
A Brief Guide to Google’s Algorithms Occasionally, Google makes changes in how they rank websites. It is speculated that this practice ensures diversification of search results. Google tightly guards their ranking algorithms so ultimately, all we can do is speculate. In fact, some companies even publish a weather-like report based on how volatile rankings have been over the last 24 hours. Once Google makes a change to their algorithm, it’s important to adhere in the pursuit of web relevance. Here are some of the major algo...
Tips for Using Effective Imagery on the Internet Studies from the Social Science Research Network find that 65% of people are visual learners. Humans are visually inclined beings, meaning that it’s important to use imagery to capture attention. It is vital, however, to choose the right images for your website because you want to deliver a consistent message to your viewers. Here are some tips you’ll want to keep in mind when choosing the right images for your website. Choose Quality Internet users tend to t...
Make the Most of Subheadings in Blogs When visitors of your website read your blog, a majority of them are skimming through the fluff to find the information they’re looking for. If they do not find anything quickly that interests them, they are off to your competitor’s site to see what they have on a subject. It’s therefore paramount to not only capture your readers’ attention, but to guide them through your articles to retain their attention. Subheadings (like the ones in green below) are an ef...
Appearing on the First Page of Google Many small business owners wonder how they can win the listing war allowing their website to be among the top Google results. The competition for these highly lucrative top spots on Google is fierce, as you may have already learned. The great news is that you don’t have to spend a small fortune to get to the top of the organic listings. As a small business owner, it’s important to market effectively and efficiently in order to grow your business. Here’s a few tips to help yo...
Use The Google Three-Pack To Build Your Local Business Recall an experience in which you’re out of town and looking for a place to eat. Without a modicum of knowledge of the area, you have no idea where to look. Therefore, you pull out your smartphone and google “food near me”. Instantly, Google produces a list of local restaurants. What you’ll likely notice are the three most appealing choices in the area prominently displayed on the search engine. What you’re not likely to know is how these three businesses are for...
The Impact of Website Color Design Many consumers buy products due to a subconscious inclination to do so. This is due to careful marketing tactics that have been mastered over the years. A key component of these tactics is the use of colors to manipulate the senses of the consumer. The same effect can be achieved with your businesses’ website. Here’s a list of popular color schemes that can aid in the marketing of your business: White White is the best hue to imbue the visitor of your website...
Ideal Content for SEO Just as the best farms have well-stocked silos, the websites with the most dominant internet presence have an abundance of SEO mechanisms at work. SEO, or search engine optimization, is a combination of methods that increases the likelihood of a website being a high-priority search result. Here’s a guide on optimizing your content so your business can be a search engine favorite: Choosing the Right Keywords As a small business, your best option is the use of locati...
The Customer's Journey No matter what product or service the customer is looking to buy, the process they go through is similar. The following is a rundown of the consumer’s decision process when it comes to deciding what businesses to buy from. Initial Need Every economic transaction begins with a need for consumption. The customer’s journey of making a purchase begins with a want or need of a product or service. This demand can be determined by a host of factors, but the bottom l...
Reasons To Switch To Web Marketing Every business aims to keep the customers coming in at a steady pace. This is why marketing is necessary to introduce your products and services to potential customers who might become a crucial part of your customer base along the line. Traditional marketing has been employed for years to drive customers but with the adoption of the internet and rapid change of interest to digital means, web marketing is becoming a trendsetting sector. Web marketing is the process of usin...
What Your Business Stands To Gain With Web Development In an information-hungry era driven by technology, more people rely on the internet for information. People and companies flood the internet daily seeking different information to better their lives or satisfy curiosity. If you have a business and don't have a website or any other sort of online presence, you're missing out on a huge opportunity to expand your business. In this post, we'll briefly pinpoint the benefits of web development and how your business c...
Crucial Questions To Ask Before Getting A Web Design In Orlando Whether for a business, or other purposes, web design can be beneficial to you and your prospects. Good web design enhances user experience and keeps people on your site until they get what they want. Fluid, user-friendly websites are essential for running a modern business, but creating one is no simple task. If you decide to consult with a web designer, be sure to ask the following questions: 1. Does their Portfolio Appeal to Your Preferences? It's a common practic...
Choosing a reliable SEO company in Orlando: The dos and don'ts Search engine optimization (or SEO) is a way of improving your business' performance on search engines like Google. Business owners who have recognized the benefits of harnessing internet potentials in expanding their customer base know the importance of SEO. There are tons of other businesses competing for your customers, so how do you beat them to the chase and remain on top? SEO tactics are the best way to lock in customers and stay ahead of the competition. Choosin...
Top Digital Marketing Trends To Follow In 2019 The world of digital marketing is constantly evolving. The top businesses in the world are the best at keeping up with these trends and taking advantage of the lucrative opportunities digital marketing possesses. Here are some of the most prominent trends that you’ll likely encounter in your effort to utilize digital marketing: 1. Marketing Automation Automation is an exponentially efficient method of mass advertising. Marketing algorithms can perform simple, repet...
Simple Tips to enhance your brand Awareness and Online Presence Small and medium scale businesses are increasing in number, however the competition facing small business is huge. As a small business, you need to take advantage of any opportunity you can find. Here are a few tips to enhance the marketing effectiveness of your business: 1. Brand Positioning One very common early mistake of growing business is lack of effective brand positioning, the strategic placement of ads to reach target demographics. The most efficient way to acco...
How Content Marketing Strategy Influences SEO SEO is not just an Internet trick but an important tool with which you can grow your business online. However, SEO and content marketing goes hand in hand to bring the desired result. If you wonder how the two are relevant, we have penned down some ways in which content marketing affects SEO. Bite Size Content Over the years, the length of content has always been a controversy. However, when Twitter came up with a 140-character policy, content marketing changed across va...
Simple Tips To Creating Authoritative Content For Your Blog The blog of your business website is more than just a filler page to add trivial content. A blog can be a vital turning point in the success of your business. Customers may find your business through keywords written in your blog or become convinced of the quality of your product by its content. The purpose of your blog is to demonstrate your authority and expertise in your area of business. Here are a few ways to bolster the effectiveness of your blog: 1. Pick a topic T...
How to Fix a Reduction in Traffic after a Website Redesign No matter how well a website was initially designed, the time will come to redesign the site. Redesigning a website is vital to maintaining the quality of the site and should be done a relatively regular basis. While doing this usually increases traffic, a drastic redesign can be detrimental to your website’s traffic. Here are a few ways to prevent a reduction in website traffic after a redesign: 1. Check your Redirects This is the most important step after a websi...
3 Effective Ways to Build Immediate Trust on Your Website Multiple sources have claimed that users decide whether they want to stay on a website within 10 and 15 seconds of opening the website. This means that you need to reel your visitors’ interest in quickly. This limited time that you have is primarily determined by how well your website is set up to gain the trust of visitors. This is an integral part of web marketing: making your site trustworthy. Here are three simple ways to build trust on your website: 1. Set up a...
How Web Design affects Content Marketing How a customer perceives your business is determined by how well the website is designed. From the choice of color to the user interface, it all adds up to how a customer responds to your business. If a website is poorly designed a potential customer can change their mind and close the website entirely. Content marketing is the most important part of getting and keeping visitors to your website. Here are ways that good web design can bolster the strength of your content marketing....
6 Web Design Questions A Professional Will Ask You Your online presence is hinged on your website and to get qualified leads and active engagements, which is why you should hire a web design professional. You can work with a professional web designer such as REK Marketing if you have no prior experience in web design. Here are a few questions web design professionals will ask: 1. What type of business is it? In order for your web design agent to make the best website possible, they need to know what kind of business you ...
Expert Tips To Help You Master Web Development in Orlando The internet has come a long way from its inception. Businesses and the private and public sectors alike are adopting the internet to improve their chances of gaining market leadership. Web developers are also gaining from the explosion of the internet. There are more opportunities in web development now, more than ever before. Web development skills take only a short time to learn, but a lifetime to master. Here, we've compiled a list of tips and tricks that can help ...
4 Principles That Will Perfect Your Web Design The internet has gotten so popular, that everyone seems to be creating a website for almost everything these days. The competition for attention on the internet is becoming more intense, and people are going the extra mile to get their website right where internet users will notice it. Here are four key design principles that will guarantee your website has solid design: Keep Your Design Balance Balance is key to having a perfect web design. If you overload you...
4 Effective Ways To Boost Web Marketing There has been a steady rise in the use of web marketing to boost the sales of products and services for small, medium and large-scale businesses in recent time. Over the last decade, there has been a steady increase in the number of hours people spend on the web. Whether they are socializing or searching for information, many people dedicate a lot of time online. Without a doubt, the internet is the best place to advertise your goods and services on a platform where you can reach a limitless...
5 Ways To Improve Your Website's SEO Ranking When it comes to improving a website's SEO ranking, many people make the common mistake of believing all they need to do is stuff content on their site with as many keywords as possible and then expect a quick turnaround. This is probably why many website owners are shocked and grow frustrated when their site is low in the SEO pecking order. Keyword optimization is significant in improving a site's SEO ranking, it, however, does not guarantee an automatic result. To fully en...
5 SEO Tips for Small Business Websites Many small businesses are now beginning to understand how important the issue of SEO is. As a result, it is important for a small business to do all in its capacity to optimize its website so that visitors stay longer and can find things easily. While your optimizing technique could change with every algorithm update, there are basic concepts that don’t change. In this web post, we’ll discuss the top five SEO tips with which you can get ahead of your competition. 1. Lea...
Simple and Effective e-commerce practices for Small Business The aim of every small business is to grow – grow in size and customer base and an overall increase in revenue. To achieve this, you will need the best strategy to foster success. There are things you have to set in motion at the moment to give you better results in the future. As a result, we have some e-commerce practice from a small business designed to set your business for success. 1. Have a Mobile Friendly Site Mobile accessibility is a very critica...
5 Proven tips for Improving Customer Service Considering the fact that a single comment posted online can bring down a business, excellent customer service is important. As a result, we have put together some methods through which you can give your customers the best service: 1. Capitalize on Self Service It is not always recommended to have customers get in touch with you for every concern they have. As a result, have a list of frequently asked questions on a regularly updated FAQ page which attends to common conc...
6 Ways to Improve User Engagement on Your Website As time goes on, the attention span of the average person drops. This is due to a rapid acceleration and expansion of information access. The top businesses in the world have mastered the ability to cater to the attention span of their customers, and as such, have perfectly calibrated websites. Here’s how to keep your website up to par with the competition. 1. Reduce Page Load time Keep your page loading time to a minimum. If possible, make sure your website is cod...
Google Tools that your business needs Since its establishment, Google has gone on to become a multibillion-dollar company that has taken over the internet. Virtually every company involved in one or more forms of internet marketing have to deal with Google. From SEO to Web Marketing, Google is an integral part of the entire process. The company has created some useful tools to cater to the needs of every business and individual. The following are a few Google tools that are imperative to the growth of your business. 1....
About Facebook Ad Targeting Facebook is the reigning monarch of all social media platforms. After dethroning Myspace, Facebook has continually grown into the titan of a company it is today. As it expanded, it has become a plane of immense business opportunity through lucrative advertising algorithms. With 2.32 billion monthly worldwide users, Facebook is a honeypot of potential customers. In this article, we’ll take a look at some of the greatest advertising opportunity Facebook monitors Purchasing Beha...
Five Important tips to follow For Content Marketing Once you have sorted out the aspect of content creation for your SEO, the next step is to launch a successful content marketing campaign. Below are some tips that will help you stay on track and achieve a successful content marketing campaign. 1. Maintain Simple Language Content marketing is a form of direct communication with your audience. Don’t subject your audience to paragraphs of jargon they won’t understand. Maintain transparent and deliberate communic...
Identifying the SEO tools that work for your business Even though everyone using SEO aims for success, the approach for each business is different. If a business is locally listed or it operates majorly as a brick and mortar business, the approach will be different from an online-based business. This means each business needs to find out the SEO tools they should be using. Here are some tools that will calibrate SEO methods to fit the needs of your business. SEO Tools Designed for Local Businesses. For maximum success in yo...
Web Development: The Backbone Of Web Promotion The formation of web development has evolved since the inception of the internet, and it’s now the backbone of marketing on the internet. Here’s everything you need to know about the most recent boom in business marketing: Purроѕе оf web development Web development begun in the late 80’s and early 90’s as businesses began to embrace the power of the internet as a plane of interaction. In its primitive phases, web marketing was exclusive to em...
What To Ask Yourself Before Web Design Web design, without a doubt, is a vital component for any business looking to thrive in today’s market. While it is essential, you need to have all your ducks in a row before you undertake such an investment. Let’s take a look at some gray areas you may need to clear up before beginning the process of web development. Why Do You Want a Web site? What exactly is the purpose of your website? Do you want to conduct business operations directly online, or simply ...
What to Know About Location-Based SEO SEO in Orlando Search Engine Optimization is an important factor in growing a business. Taking advantage of SEO fully involves the use of location-based SEO. If you’re in business near the Orlando area, it’s in your best interest to calibrate your search engine optimization to your specific area. Here’s what you stand to gain from location-based SEO: Benefits From a tourism standpoint, using specific location information to promote your busi...
Terms Used in Web Marketing As the role and inner workings of the internet have grown more complex, so has the role and terminology associated with web marketing. In this article, we will help you get up to speed with all of the web marketing jargon being used today. Look into each of these terms to get a better understanding of the process as a whole. 1. Ad ѕрасе The location and amount of space an advertisement takes up on a webpage. The cost of this increases more as the popularity of the w...
Web Marketing for Beginners A majority of business owners have websites but are unaware of the complex practice of web marketing. Web marketing is the future of business and is essential to any successful modern practice. Here’s everything you need to know if you’re new to the concept of web marketing. What is web marketing? Web or internet marketing broadly refers to marketing efforts that are done online to help spread the word about a business’s goods and services. There are ma...
Top Tips for Improving Your Website’s Google Ranking Every business wants to be on the front page of Google. With the right resources, and some help from REK Marketing and Design, consider business a likely candidate for the number one spot in your customers’ search results. Here are some crucial tips that will aide you in your journey to the front page of Google: 1. Have a solid foundation The key to good search engine optimization is having a good website structure and site map. Even the most expensive SEO campaign...
Common Web Design Mistakes Web design is a complex process with a very steep learning curve. A small business owner with no experience with coding or a long-standing business with no web presence is bound to make mistakes when entering the field of web design. Here are common mistakes first-time web designers make, and how to avoid them: 1. Don’t Guess with Source Code Computer coding is an unforgiving system of syntax, style, and mathematical linguistics. Like any spoken language, a program...
Benefits of Accepting Payments Online The liquidity of money refers to how fluidly it circulates on the world economy. Economists call it M1, the grand aggregate of all liquid money in the economy, ready to be spent. Long gone are the days dominated by paper currency transactions and physical checks. The future of economic transaction is digital. Cash will never be fully removed from the equation, but digital funds transfer will soon become the primary form of business transaction. Here’s how your business can capitalize on...
Should you Upgrade your Website? Technology develops as quickly as consumer taste, meaning that updates to your business website are mandatory. Compare the Google of 2008 to the Google of today. Google has embraced clean modern design, as most top grossing websites of today. If you’re wondering when it’s time to upgrade your website, or wondering what’s to gain from an upgrade, this article is for you. Common Problems that show that Your Website needs an Upgrade Unacceptably sl...
The Top 5 Factors To Keeping Your Website Updated Keeping your website up-to-date is the only way to stay competitive in the modern economy. Allowing your competitors to get the upper-hand in web marketing is a potential long-term loss of revenue and leads for your business. Staying up-to-date with the latest marketing trends and technology will keep your business on top, and here’s how you do it. 1. Get rid of Broken Links Have you even been on a website and clicked on an interesting link only to find that it lea...
3 Creative Ways to Solve Your Website Content Problem Running a business and creating content for your website are difficult tasks when undertaken simultaneously. If you’re coming up short in the content department, here are a few ways to increase production. 1. Join Niche Groups Find an area of interest and focus on it with your website. Find a niche group that you can draw in through your business. Take, for example, a group of foodies who are passionate about food trucks and are against laws that are inhibiting the...
5 Tips for Local Search Engine Optimization If your business is based in a specific area, local search engine optimization is a catalyst for the success of your business. Being a dominant search result in your area pulls in local customers and attracts people who are only visiting. Here are the five best ways to capitalize on the power of local SEO. 1. Don’t forget to NAP First off, make sure your name, address and phone number (NAP) are on your website. This information is critical to your SEO, so make sure...
The Importance Of A Good Website For Your Business Having a responsive website today is very important as the internet is how many more people are looking for information, making it a major source of clients for most companies. This means that your website must be easily accessible, no matter what type of device the potential client uses to access your URL. Why does your Business need a Website? A website is an essential tool for success in the modern economy. Websites allow instant interaction, transaction, and 24-hour ...
Why You Should Have a Mobile Optimized Website Google announced on April 21, 2015, the launch of its new update that will revolutionize mobile searches. Since then, not only do Google search results show if your site is optimized for mobile but they also officially take this criterion into account to rank your site. This makes mobile optimization paramount for SEO. What is a Mobile optimized website? Mobile optimization is primarily concerned with enabling your website to be accessed from different screen resolutions...
Common Bad SEO Practices You Should Avoid Prioritizing SEO is important for promoting your business, but it can lead to some poor marketing practices. Trying to spread your brand far and wide can spread it thin as well. Here are some of the pitfalls to avoid when working toward search engine optimization: Poor or duplicated content Uninformative and repetitive content doesn’t deter customers, it flags your content from Google priority. You will be less likely to be prioritized by Google if your content lac...
Tips For Choosing The Best Domain Name For Your Website Are you creating a website, but don’t know what domain name to go with? The domain name you choose is an important keystone of your online presence. This decision must be made carefully, so here are a few tips to help you settle down on the right domain name for your business: 1. Brand domain Simply using the name of your business as the domain name of your website is great for solidifying your brand. There are many successful businesses that operate online who&rsq...
Why Organic SEO Is Superior To Pay-Per-Click Organic SEO is the use of careful marketing practices to attract customers and generate interest in your business. Pay-per-click (PPC) is the purchase of ad space on the front page of search engines to guarantee search engine priority. Organic SEO is far superior, and here’s why: Trust and Impression Data obtained from SERPS (Search Engine Result Pages) report that 77 percent of internet search engine users prefer to click on actual search results over paid ads. PP...
How Web Design Affects SEO The SEO strategy of a company is a critical point in its development. It allows it to quickly position its site at the top of the search engine results, attract internet users to its site and generate more revenue. To establish a solid foundation for your SEO strategy, here are some tips that will enable you to integrate SEO into your website as soon as it is created. Work on the contents of your website Consider the market you’re in and decide the type o...
The Importance of Content Building in SEO Content is King Content is the medium by which SEO boosts your business. Think of your online content as a river through which business flows to you. What separates mediocre business websites from the cream of the crop is content. Here we will discuss how content paves the way to success and how you can create your own unique content. What is content building? Good content not only assures you of revisits from your current range of readers, when done right an...
5 Reasons To Invest In SEO Search Engine Optimization is the future of marketing. This method will ensure your website shows up among the top search result in search engines that your potential customers use. A majority of transactions between households and firms begin on the internet. By mastering search engine optimization, your business can be shown directly to potential customers. Take advantage of search engine algorithms and bring your business to its full potential! Here are 15 reasons why Search Engine Optimiz...