How to Design Your Website to Increase Your Conversion Rate

Designing your business website involves many different factors to consider.  From choosing the color scheme to selecting the right font to writing appealing content, the list is truly endless.  When it comes to web design in Orlando, you'll want to trust the best.  The design of your website can be the difference between having users and having customers.  Without the right appeal and attractive qualities on your website, people that visit your website won't conve...

Six Ways to Optimize Your Website for Search Intent

One of the most important goals for your business website is to gain more customers.  By creating an attractive and informative website, you can attract more prospective customers to your website.  By creating a website that focuses on search intent, you attract customers that are looking for the products or services you offer.  This way, you increase the likelihood that they will convert into your permanent customer.  Without these conversions, you don't actually get ...

Seven Tips for Improving Your Website Design

Are you looking for ways to enhance your small business's website?  When it comes to web design in Orlando, you want to be sure to make the right choices to attract visitors and draw more customers into your business.  Because of the accessibility and convenience of websites, many customers will be looking for information about your company by simply browsing the web.   You want to be ready to draw them in with an attractive, appealing, and informative website.  T...

Six Tips to Improve Your Website's SEO

Are you struggling to direct traffic to your business website?  Do you want to show up in the Google rankings when people search your keywords?  Have you been wondering how to improve your visibility on search engines?  When it comes to driving traffic to your business website, you want to focus on your SEO.  Your SEO, or Search Engine Optimization, will help to guide more people to your website by making sure that your website ranks high with search engines.  This pr...

Seven Website Design Elements for Your Business Website

Are you looking to create a website for your small business?  Are you wondering how to get started in creating an online platform to market your business?  Creating a website is no easy feat.  Trusting the experts in web design in Orlando is a great way to get started on the right foot, as the experts will help you throughout the entire process.  When it comes time to get started on your business website, you want to make sure that your page is easy to navigate, efficientl...

Six SEO Terms You Need to Know to Have a Successful Website

Whenever it comes to ranking on Google searches, SEO is critical.  In order to show up close to the top of the Google search results, you will want to rank high in your SEO.  If we've already lost you, let's break down what that means.  Anytime a future customer searches your products, services, or anything related to your business, they will type those keywords into the Google search bar.  This will then populate with millions of search results.  Your custome...

Seven Strategies to Earning Your Client's Trust on Your Website

Are you wondering how you can increase your website conversions and turn users into customers?  It is not only important to have a clean design and an informative webpage, but you'll also want to establish trust with your web users in order to create a lasting relationship.  When you show your clients that you value their trust and that you provide honest, reliable, and quality services and products, they are more likely to become your customers.  By using one of the top we...

Six Ways to Promote Client Relationships on Your Business Website

Are you wondering how you can create better client relationships by using your website?  Web design and content are critical in communicating your business goals, mission, products, and services with potential customers.  Most of your customers will want to rely on your website in order to gain valuable information about your business, whether they are researching your services, locating your offices, or even ordering online.  Websites are crucial for business growth and develo...

How to Convert Website Users into Returning Customers

The goal of every business owner is to gain more customers in order to grow their business towards success and profits.  Gaining more customers can be difficult, so many owners look into how to increase their marketing efforts and change their strategies for more exposure.  In today's economy, it is essential to have a website to market your business.  As a company that specializes in web marketing in Orlando, we have the tools, knowledge, and expertise to design your small...

Eight Web Design Trends You Need to Know About This Year

Designing a website for your small business is no easy feat.  It requires knowledge of the constantly changing trends in web marketing, design, and SEO.  Because the development of software and web design applications is always evolving to meet the demand and produce the best aesthetic, you should trust the experts in web design in Orlando to take care of your web marketing needs.  Our website creators, SEO experts, and web designers are up-to-date on the most efficient, attrac...

Six Reasons You Need Web Marketing in Orlando for Your Small Business

Are you looking to increase your customer base by upgrading your marketing efforts for your small business?  One of the best places to start is by having an online marketing presence.  Today, people love to be able to locate products and services easily and quickly by using their smartphones, which makes a web presence essential for business growth.  If you do not already have a website to market your business, you should consider starting one.  If you have an outdated web...

Seven Qualities of the Best Web Developers

It may seem like the world of web development can change overnight, which means that the role of a web developer is to learn how to adapt to those changes.  When they evolve with the changes, they will be able to better serve their clients in their web design and development responsibilities.  For those looking for web development in Orlando, look no further than REK Marketing.  Our experts in marketing, content creation, web design, and web development work hard to meet the ev...

A Checklist for Creating a Business Website that Drives Traffic

Are you setting out to create a website that will wow the customers and drive more business into your doors?  Do you want to develop a stunning website that keeps people scrolling through your pages?  Web development in Orlando is a great way to increase your customer base and be readily available to answer questions at any time.  You will be able to access your customers without having to be physically present.  Creating beautiful, attractive, and informative web content ...

Why You Need a Digital Marketing Strategy for Your Business

Access to instant information about your business is almost critical to having success and reaching business goals.  You can easily accomplish this by implementing a strong digital marketing strategy into your business.  Increasing your online presence, updating your social media pages, creating an attractive and easy-to-navigate website, and more marketing tactics should be key strategies to your digital marketing approach.  With the help of experts in web marketing in Orlando...

Why You Need to Update Your Website Regularly

Do you have a small business website to drive customers to your business?  Do you struggle with updating and consistently maintaining your website?  Have you noticed that your website is old and outdated?  When your website is outdated, it will likely rank lower on search engines, be less appealing to your audience, and drive fewer customers to your business.  This is something you can easily avoid by simply updating your website on a regular basis.  At REK Marketing ...

Five Reasons Why You Need a Blog on Your Small Business Website

Are you looking to grow your small business presence online?  Do you have a company website that lacks fluidity, appeal, and overall engagement?  When you are hoping to attract potential customers with your online presence, a website with an ongoing blog is critical in keeping content relevant and fresh.  A blog is a great online tool to inform customers and update information on a regular basis.  As a company that specializes in web design in Orlando, we assist clients in...

Eight Tricks to Quickly Improve Your Website's SEO

When you create a website for your business, you want people to be able to find you easily.  This will increase the traffic to your website, which will also increase the amount of customers buying your products or requesting your services.  Your SEO score greatly impacts the amount of traffic that comes to your website.  When you have a high SEO score, your website will show up higher in the search engine results.  All business websites should strive for that kind of visib...

Seven Steps to Create a Small Business Website

Are you looking to increase sales and profits for your small business?  Are you interested in online marketing strategies to broaden your customer base?  Creating a website for your small business is one great way to increase your customer outreach and therefore growing your business.  Many companies offer web design in Orlando to help you get started.  At REK Marketing, our team of web designers, content creators, marketing experts, and web developers work together to pro...

Facts about SEO Everyone Should Know

When you have an online presence with a website or blog, you are always going to be focusing on optimizing your SEO score.  This involves being aware of many different factors about your content, images, searchability, and more.  SEO, which stands for Search Engine Optimization, helps make your website much easier for future customers to find on the internet.  SEO is the process of increasing website traffic by increasing its visibility on search engines that customers use to f...

Tips for Designing a Successful Website

Building a website to have an online presence is almost essential in the growth of a successful business these days.  Websites draw many customers to your business, whether you are alerting them to your mission, location, specials, or any information they may need.  Websites are critical in marketing your business and increasing sales and revenue.  Many web design companies in Orlando can help you set up, design, and update your website so you don't have to worry about havi...

Four Questions You Should Ask Before Hiring a Web Designer

Are you considering hiring a company to design your website?  Do you want a professional service to create a website that will attract many customers to your business?  Hiring expertise web design in Orlando can help you boost your business and maximize your site's searchability. If you are outsourcing your web design, you want to be sure you are hiring the best and most qualified company for the job.  There are a few questions you will want to ask your web designer before ...

Reasons Why Your Business Needs SEO For Success

When it comes time for you to market your business to reach potential customers, you consider everything from advertisement supplies, like brochures and billboards, to web design elements, like bold text and keyword searches.  In the world of web design and digital marketing, SEO is essential to increase your searchability, which ultimately drives new business to your website.  In order to grow your business, you want to fully understand the benefits of SEO in Orlando.  There a...

Five Benefits of Digital Marketing

In today's world, an online presence to market your business is critical to success.  Digital advertising and websites help boost businesses by always making sure they are accessible to new customers.  As a company that specializes in web marketing in Orlando, we understand the value that website design, blogging, and other methods of digital marketing add to a business.  There are many benefits of digital marketing for your business, and here are five of them.   ...

Five Reasons to Add a Blog to Your Business Website

Are you building a website for your business?  This is a great idea to increase customer retention, convenience, and accessibility.  When you are building your website, you want to consider adding a blog component.  Blogs have become increasingly popular, if not necessary, to boost the amount of time customers will spend on your website.  This can then increase your SEO in Orlando, which increases the amount of people who come knocking on your doors or dialing up your numb...

Advantages of Creating a Business Website

If you've been waiting to create a business website to alert customers of your services and gain more business, you need to stop waiting and start today.  As a company that specializes in web design in Orlando, we help businesses create the best website possible in order to help them spread the word about their company and its mission.  There are many advantages to having a business website that will help make your business thrive. Inexpensive Marketing One...

Six Ways to Improve Your SEO

Website accessibility and readability are two key factors in boosting your business by using a website to market your services and products.  Improving your SEO is critical in making sure you have a large presence in the online world, which will help people find and search your webpage more frequently.  As experts in SEO in Orlando, we at REK Marketing help to create updated, reliable, and noteworthy content for our clients' business webpages.  Many of our clients focus on ...

Tips on Web Design that Attracts Potential Clients

Currently, websites attract more potential clients to a business than billboards, word-of-mouth, and referrals.  Attractive web designs can bring business to your company simply because customers like what they see.  When visitors come to your company's website, they want to be engaged, attracted, and able to easily navigate for critical information.  There are many tips for creating web design that attracts potential clients and boosts your business. Make a Grea...

Why You Should Consider Outsourcing Your Web Marketing

A good business is one that focuses on delivering their expertise and quality services to their customers.  Giving sole concentration to these things can be difficult when it comes to marketing strategies and client retention.  It is imperative for companies to promote growth and expansion, but this often takes focus away from their ability to perform the tasks and services they are promoting.  It's a double-edged sword, but it doesn't have to be.  In order to prom...

4 Web Design Basics You Cannot Afford to Ignore

You can add structured data, Schema markup, JavaScript, and many other things to your website.  If you ignore the basics, however, then your website will not deliver the results that you desire. Stop right now and look critically at your site to judge how well it meets your target audience’s expectations. At the end of the day, the website offering the best user experience will bring in the most results.   Content Your website needs great content. Many st...

SEO Numbers to Watch

Think back to your school days and you will remember that teachers gave you a number grade for each subject that you studied. The higher the number, the better you were doing in the class. The same principle applies to SEO. There are at least four numbers that you can use to see how well your site is performing.   Ranking Your ranking shows your position in the organic listings. Since about 66 % of all searches are done on Google worldwide, that is where most people...

Turning an SEO Audit From a Technical Nightmare Into Plain English

When you look at an SEO audit, you will see a bunch of numbers ranging up to 500. These numbers show you what is wrong with your site. While there may be some quick fixes in the lower numbers that you can fix in seconds, you should concentrate on those in the 400s to make your site more crawlable and to make your customers more satisfied with your website. Here are some typical numbers that you will want to watch out for when looking at your SEO audit.   Look at the First Numb...

Rebranding Your Business in 2019

You may be considering joining the growing list of companies who are thinking about rebranding your company. On average, major corporations rebrand every eight years, while many small businesses do it much more often. There are many reasons that rebranding may help improve your business. Getting a rebrand usually involves creating new marketing materials along with a new logo, which helps to eliminate the dated look. Others choose to change because they are servicing a different target audien...

Design Your Website With Your Target Audience in Mind

Before you start designing a new website, it is crucial to identify your target audience. Your customers should dictate many choices that you make along the way. These choices may stand in stark contrast to your personal preferences. Here are some key ideas to keep in mind.   Know Your Audience If you have a current website, then spend some time studying your current heat map so that you know where customers click and their buying habits. Then, move elements around ...

Top Mistakes Made by Web Marketing Agencies

Many businesses pay thousands of dollars to web marketing agencies to get their websites to perform better, and your company may be one of them. Usually working with a marketing agency is money well spent. Some businesses find that their websites do not perform any better than they did when they were doing it themselves. If this is true at your company, then there may be many reasons why.   Poor Backlink Profiles There are several reasons that your backlink profile ...

Judging Your Website

Your customers, Google, and others judge your website, but before they do, you need to judge your website. Looking with a critical eye ensures that you know what others are seeing on your website. Just like judges at an animal show, there are several different factors that you need to consider before arriving at your overall opinion. Thankfully, Google gives some advice on how to judge your site.   Quality Content Google urges you to be comprehensive, insightful, an...

Tips for Improving Your E-A-T

One of the acronyms that you need to be familiar with to be successful in building your online presence is E-A-T. It stands for expertise, authority, and trustworthiness. When Google raters look at your website, they are commanded to judge each of these areas. Google builds EAT into every algorithm. Therefore, it is essential that you concentrate on these three aspects when constructing a new website or adding to your current one.   Why It Matters Proving to Google ...

Recovering From Google Core Updates in 2019

On March 12 and 13, Google rolled out a core update to their algorithm. While they announced this update, they likely rolled out another update in late June. While some websites saw their search engine result page ratings take a drastic jump upward, others saw them take a disappointing plunge. If you were one of those who saw your site go lower, then follow this helpful advice to regain your former position. Concentrate on the End-user The focus of every page on your web...

Get Better Sales From Your Website

You spent hours developing your website, or you spent thousands of dollars of hard-earned revenue. The experts promised that if you built a great website, then your sales would skyrocket. You have not found that to be the case, however, as your sales are not climbing as quickly as you had hoped. There may be some quick fixes that can produce the sales results that you want from your website. Your Website Needs to be Customer Focused Focusing your website on your customer...

Tips for Improving Front-end Performance

If you have a website with outstanding front-end performance, then it is much easier to meet your company’s web marketing goals. While you cannot control your user’s connection speed, improving how fast your site loads helps to retain more visitors to your site. When pages load quickly, your viewers have a better user experience, which may impact the amount of money that they spend. Google and other search engines test your site’s speed. They usually place faster-performing ...

4 Website Development Tips for Orlando Startups

It is hard work starting a new company, and you have many different tasks on your plate. One of those should be getting a website built that will attract customers to your business. Employ these development tips to create a website design that is sure to connect with your target audience. Keep Words to a Minimum Unless you are writing a blog post, you should keep your words to a minimum. Many entrepreneurs put too many words on their page. Write your content. Then, go ba...

4 Tips to Creating Title Tags Like a Web Marketing Pro

If you want to get people to click on your content, then you must hook them in from the beginning with a great title. That can be difficult to do all the time. If you want to raise your organic traffic, use these title tag hacks. Employ Numbers Employing numbers in your title almost always increases click-through rates because the brain is wired to look for hard data. Since numbers are precise, the brain sorts them out from other words. Then, it sends a signal that you s...

Increasing Your Trustworthiness Across the Internet

Approximately 63,000 searches are done on Google each second, and you want people to find your business when they enter a search term like SEO companies in Orlando, plumbers in Orlando or counselors in Central Florida, into the search engine box. The first thing that you need to do is have a great website filled with outstanding information. Many of your competitors have one, however, so that is unlikely to set you apart from the crowd. The second thing that you need to do is build your trust...

Google Announces They Made 3,200 Changes<br> to Search Systems in 2018

On July 15, 2019, Google’s Search Liaison Danny Sullivan announced that the company made 3,200 changes to search systems in 2018. According to the company’s press release, they based those changes on 595,429 search quality tests performed by people and the company’s robust crawling system. That amounts to about nine changes a day, so it can be impossible to keep up with them all. Instead of losing sleep trying to change your website based on the latest changes, there are sev...

Renovating Your Website

If it has been a while since you have updated the look of your website, then it is time for a significant renovation. A lot has changed over the last couple of years, and your customers will not be impressed with an outdated website. Make your website a more effective medium for your business by keeping it up to date. Here are some factors you will want to consider when deciding whether or not to renovate your website. Aesthetics Gone are the days of the internet favorin...

Choosing the Right Font for Your Website

One of the most critical elements of successful website design is choosing the right fonts. While your target audience may be unaware of it, the right font can make an emotional connection with your audience, helping you meet your digital marketing goals. Keep these tips in mind when choosing fonts for your website. Pick Only Three Fonts At most, you should use only three fonts on your website. You should have a primary font that you use for your titles, subheadings, and...

Need Leads? Try SEO

If your small business needs to generate more leads, then you need to look at your search engine optimization (SEO) game plan. There are many ways that you can use SEO as an offensive tool allowing you to generate more leads for your business. The successful implementation of SEO can also keep you far ahead of the competition. Use our SEO playbook to take the first step on your journey to success. Optimize Your Small Business Website Distinguishing yourself as a small bu...

The Painful Truth That Words are Destroying Your Marketing Message

While you have been racking your brain to come up with the right words to include on your website, the painful truth is that your words may be hurting your efforts. The wrong words, too many words, or weak words can do more harm than good to your web marketing efforts. Keep the following tips in mind and choose your words carefully. Get to the Point Use only the words that you need to convey your message. Be wary of using adjectives and adverbs. Get right to the point an...

Help! I Need Marketing Goals

In the constantly evolving world of digital marketing, it’s hard to know what your next move should be. You can choose to focus on your own website, social media, forums and a host of other choices, but you never know if you are headed in the right direction. This is where it’s important to implement marketing goals into your strategy. Your goals should be specific, measurable, attainable, relevant and timely. While your goals will be unique to your business, here are some core id...

Don’t Lose Your Way

Imagine being on a hike and losing your map in the middle of your journey. Losing your ability to navigate causes immediate panic and confusion. People don’t like being lost, and this applies to the internet as well. Maintaining visitors’ ability to navigate your website is crucial for earning their engagement and trust. Here’s how to keep your visitors comfortable with your website’s navigation. Consistent Make sure that your navigation is consis...

SEO for the Win

Competition is the lifeblood of capitalism. This truth is only magnified on the internet, where business is accelerated. It’s no secret that Search Engine Optimization (SEO) is the future of online business. The field of SEO is a very competitive one as business try their hardest to capture as much online attention as they possibly can. The great news is that getting competitive in SEO sparks innovation, prevents complacency, and encourages you to improve every aspect of your business. ...

Connect With Your Audience Through Web Marketing

Web marketing is a great way to connect with your target audience. You have many different types of content that you can use, but many Orlando business owners and managers find that they get stuck using the same style of content every time. While this may connect beautifully with part of your target audience, you can reach even more people when you use different content types. Consider these content types the next time you are producing content for your website. Blogging ...

A Brief Guide to Google’s Algorithms

Occasionally, Google makes changes in how they rank websites. It is speculated that this practice ensures diversification of search results. Google tightly guards their ranking algorithms so ultimately, all we can do is speculate. In fact, some companies even publish a weather-like report based on how volatile rankings have been over the last 24 hours. Once Google makes a change to their algorithm, it’s important to adhere in the pursuit of web relevance. Here are some of the major algo...

Tips for Using Effective Imagery on the Internet

Studies from the Social Science Research Network find that 65% of people are visual learners. Humans are visually inclined beings, meaning that it’s important to use imagery to capture attention. It is vital, however, to choose the right images for your website because you want to deliver a consistent message to your viewers. Here are some tips you’ll want to keep in mind when choosing the right images for your website. Choose Quality Internet users tend to t...

Make the Most of Subheadings in Blogs

When visitors of your website read your blog, a majority of them are skimming through the fluff to find the information they’re looking for. If they do not find anything quickly that interests them, they are off to your competitor’s site to see what they have on a subject. It’s therefore paramount to not only capture your readers’ attention, but to guide them through your articles to retain their attention. Subheadings (like the ones in green below) are an ef...

Appearing on the First Page of Google

Many small business owners wonder how they can win the listing war allowing their website to be among the top Google results. The competition for these highly lucrative top spots on Google is fierce, as you may have already learned. The great news is that you don’t have to spend a small fortune to get to the top of the organic listings. As a small business owner, it’s important to market effectively and efficiently in order to grow your business. Here’s a few tips to help yo...

Use The Google Three-Pack To Build Your Local Business

Recall an experience in which you’re out of town and looking for a place to eat. Without a modicum of knowledge of the area, you have no idea where to look. Therefore, you pull out your smartphone and google “food near me”. Instantly, Google produces a list of local restaurants. What you’ll likely notice are the three most appealing choices in the area prominently displayed on the search engine. What you’re not likely to know is how these three businesses are for...

The Impact of Website Color Design

Many consumers buy products due to a subconscious inclination to do so. This is due to careful marketing tactics that have been mastered over the years. A key component of these tactics is the use of colors to manipulate the senses of the consumer. The same effect can be achieved with your businesses’ website. Here’s a list of popular color schemes that can aid in the marketing of your business: White White is the best hue to imbue the visitor of your website...

Ideal Content for SEO

Just as the best farms have well-stocked silos, the websites with the most dominant internet presence have an abundance of SEO mechanisms at work. SEO, or search engine optimization, is a combination of methods that increases the likelihood of a website being a high-priority search result. Here’s a guide on optimizing your content so your business can be a search engine favorite: Choosing the Right Keywords As a small business, your best option is the use of locati...

The Customer's Journey

No matter what product or service the customer is looking to buy, the process they go through is similar. The following is a rundown of the consumer’s decision process when it comes to deciding what businesses to buy from. Initial Need Every economic transaction begins with a need for consumption. The customer’s journey of making a purchase begins with a want or need of a product or service. This demand can be determined by a host of factors, but the bottom l...

Reasons To Switch To Web Marketing

Every business aims to keep the customers coming in at a steady pace. This is why marketing is necessary to introduce your products and services to potential customers who might become a crucial part of your customer base along the line. Traditional marketing has been employed for years to drive customers but with the adoption of the internet and rapid change of interest to digital means, web marketing is becoming a trendsetting sector. Web marketing is the process of usin...

What Your Business Stands To Gain With Web Development

In an information-hungry era driven by technology, more people rely on the internet for information. People and companies flood the internet daily seeking different information to better their lives or satisfy curiosity. If you have a business and don't have a website or any other sort of online presence, you're missing out on a huge opportunity to expand your business. In this post, we'll briefly pinpoint the benefits of web development and how your business c...

Crucial Questions To Ask Before Getting A Web Design In Orlando

Whether for a business, or other purposes, web design can be beneficial to you and your prospects. Good web design enhances user experience and keeps people on your site until they get what they want. Fluid, user-friendly websites are essential for running a modern business, but creating one is no simple task. If you decide to consult with a web designer, be sure to ask the following questions: 1. Does their Portfolio Appeal to Your Preferences? It's a common practic...

Choosing a reliable SEO company in Orlando: The dos and don'ts

Search engine optimization (or SEO) is a way of improving your business' performance on search engines like Google. Business owners who have recognized the benefits of harnessing internet potentials in expanding their customer base know the importance of SEO. There are tons of other businesses competing for your customers, so how do you beat them to the chase and remain on top? SEO tactics are the best way to lock in customers and stay ahead of the competition. Choosin...

Top Digital Marketing Trends To Follow In 2019

The world of digital marketing is constantly evolving. The top businesses in the world are the best at keeping up with these trends and taking advantage of the lucrative opportunities digital marketing possesses. Here are some of the most prominent trends that you’ll likely encounter in your effort to utilize digital marketing: 1. Marketing Automation Automation is an exponentially efficient method of mass advertising. Marketing algorithms can perform simple, repet...

Simple Tips to enhance your brand Awareness and Online Presence

Small and medium scale businesses are increasing in number, however the competition facing small business is huge. As a small business, you need to take advantage of any opportunity you can find. Here are a few tips to enhance the marketing effectiveness of your business: 1. Brand Positioning One very common early mistake of growing business is lack of effective brand positioning, the strategic placement of ads to reach target demographics. The most efficient way to acco...

How Content Marketing Strategy Influences SEO

SEO is not just an Internet trick but an important tool with which you can grow your business online. However, SEO and content marketing goes hand in hand to bring the desired result. If you wonder how the two are relevant, we have penned down some ways in which content marketing affects SEO. Bite Size Content Over the years, the length of content has always been a controversy. However, when Twitter came up with a 140-character policy, content marketing changed across va...

Simple Tips To Creating Authoritative Content For Your Blog

The blog of your business website is more than just a filler page to add trivial content. A blog can be a vital turning point in the success of your business. Customers may find your business through keywords written in your blog or become convinced of the quality of your product by its content. The purpose of your blog is to demonstrate your authority and expertise in your area of business. Here are a few ways to bolster the effectiveness of your blog: 1. Pick a topic T...

How to Fix a Reduction in Traffic after a Website Redesign

No matter how well a website was initially designed, the time will come to redesign the site. Redesigning a website is vital to maintaining the quality of the site and should be done a relatively regular basis. While doing this usually increases traffic, a drastic redesign can be detrimental to your website’s traffic. Here are a few ways to prevent a reduction in website traffic after a redesign: 1. Check your Redirects This is the most important step after a websi...

3 Effective Ways to Build Immediate Trust on Your Website

Multiple sources have claimed that users decide whether they want to stay on a website within 10 and 15 seconds of opening the website. This means that you need to reel your visitors’ interest in quickly. This limited time that you have is primarily determined by how well your website is set up to gain the trust of visitors. This is an integral part of web marketing: making your site trustworthy. Here are three simple ways to build trust on your website: 1. Set up a...

How Web Design affects Content Marketing

How a customer perceives your business is determined by how well the website is designed. From the choice of color to the user interface, it all adds up to how a customer responds to your business. If a website is poorly designed a potential customer can change their mind and close the website entirely. Content marketing is the most important part of getting and keeping visitors to your website. Here are ways that good web design can bolster the strength of your content marketing....

6 Web Design Questions A Professional Will Ask You

Your online presence is hinged on your website and to get qualified leads and active engagements, which is why you should hire a web design professional. You can work with a professional web designer such as REK Marketing if you have no prior experience in web design. Here are a few questions web design professionals will ask: 1. What type of business is it? In order for your web design agent to make the best website possible, they need to know what kind of business you ...

Expert Tips To Help You Master Web Development in Orlando

The internet has come a long way from its inception. Businesses and the private and public sectors alike are adopting the internet to improve their chances of gaining market leadership. Web developers are also gaining from the explosion of the internet. There are more opportunities in web development now, more than ever before. Web development skills take only a short time to learn, but a lifetime to master. Here, we've compiled a list of tips and tricks that can help ...

4 Principles That Will Perfect Your Web Design

The internet has gotten so popular, that everyone seems to be creating a website for almost everything these days. The competition for attention on the internet is becoming more intense, and people are going the extra mile to get their website right where internet users will notice it. Here are four key design principles that will guarantee your website has solid design: Keep Your Design Balance Balance is key to having a perfect web design. If you overload you...

4 Effective Ways To Boost Web Marketing

There has been a steady rise in the use of web marketing to boost the sales of products and services for small, medium and large-scale businesses in recent time. Over the last decade, there has been a steady increase in the number of hours people spend on the web. Whether they are socializing or searching for information, many people dedicate a lot of time online. Without a doubt, the internet is the best place to advertise your goods and services on a platform where you can reach a limitless...

5 Ways To Improve Your Website's SEO Ranking

When it comes to improving a website's SEO ranking, many people make the common mistake of believing all they need to do is stuff content on their site with as many keywords as possible and then expect a quick turnaround. This is probably why many website owners are shocked and grow frustrated when their site is low in the SEO pecking order. Keyword optimization is significant in improving a site's SEO ranking, it, however, does not guarantee an automatic result. To fully en...

5 SEO Tips for Small Business Websites

Many small businesses are now beginning to understand how important the issue of SEO is. As a result, it is important for a small business to do all in its capacity to optimize its website so that visitors stay longer and can find things easily. While your optimizing technique could change with every algorithm update, there are basic concepts that don’t change. In this web post, we’ll discuss the top five SEO tips with which you can get ahead of your competition. 1. Lea...

Simple and Effective e-commerce practices for Small Business

The aim of every small business is to grow – grow in size and customer base and an overall increase in revenue. To achieve this, you will need the best strategy to foster success. There are things you have to set in motion at the moment to give you better results in the future. As a result, we have some e-commerce practice from a small business designed to set your business for success. 1. Have a Mobile Friendly Site Mobile accessibility is a very critica...

5 Proven tips for Improving Customer Service

Considering the fact that a single comment posted online can bring down a business, excellent customer service is important. As a result, we have put together some methods through which you can give your customers the best service: 1. Capitalize on Self Service It is not always recommended to have customers get in touch with you for every concern they have. As a result, have a list of frequently asked questions on a regularly updated FAQ page which attends to common conc...

6 Ways to Improve User Engagement on Your Website

As time goes on, the attention span of the average person drops. This is due to a rapid acceleration and expansion of information access. The top businesses in the world have mastered the ability to cater to the attention span of their customers, and as such, have perfectly calibrated websites. Here’s how to keep your website up to par with the competition. 1. Reduce Page Load time Keep your page loading time to a minimum. If possible, make sure your website is cod...

Google Tools that your business needs

Since its establishment, Google has gone on to become a multibillion-dollar company that has taken over the internet. Virtually every company involved in one or more forms of internet marketing have to deal with Google. From SEO to Web Marketing, Google is an integral part of the entire process. The company has created some useful tools to cater to the needs of every business and individual. The following are a few Google tools that are imperative to the growth of your business. 1....

About Facebook Ad Targeting

Facebook is the reigning monarch of all social media platforms. After dethroning Myspace, Facebook has continually grown into the titan of a company it is today. As it expanded, it has become a plane of immense business opportunity through lucrative advertising algorithms. With 2.32 billion monthly worldwide users, Facebook is a honeypot of potential customers. In this article, we’ll take a look at some of the greatest advertising opportunity Facebook monitors Purchasing Beha...

Five Important tips to follow For Content Marketing

Once you have sorted out the aspect of content creation for your SEO, the next step is to launch a successful content marketing campaign. Below are some tips that will help you stay on track and achieve a successful content marketing campaign. 1. Maintain Simple Language Content marketing is a form of direct communication with your audience. Don’t subject your audience to paragraphs of jargon they won’t understand. Maintain transparent and deliberate communic...

Identifying the SEO tools that work for your business

Even though everyone using SEO aims for success, the approach for each business is different. If a business is locally listed or it operates majorly as a brick and mortar business, the approach will be different from an online-based business. This means each business needs to find out the SEO tools they should be using. Here are some tools that will calibrate SEO methods to fit the needs of your business. SEO Tools Designed for Local Businesses. For maximum success in yo...

Web Development: The Backbone Of Web Promotion

The formation of web development has evolved since the inception of the internet, and it’s now the backbone of marketing on the internet. Here’s everything you need to know about the most recent boom in business marketing: Purроѕе оf web development Web development begun in the late 80’s and early 90’s as businesses began to embrace the power of the internet as a plane of interaction. In its primitive phases, web marketing was exclusive to em...

What To Ask Yourself Before Web Design

Web design, without a doubt, is a vital component for any business looking to thrive in today’s market. While it is essential, you need to have all your ducks in a row before you undertake such an investment. Let’s take a look at some gray areas you may need to clear up before beginning the process of web development. Why Do You Want a Web site? What exactly is the purpose of your website? Do you want to conduct business operations directly online, or simply ...

What to Know About Location-Based SEO

SEO in Orlando Search Engine Optimization is an important factor in growing a business. Taking advantage of SEO fully involves the use of location-based SEO. If you’re in business near the Orlando area, it’s in your best interest to calibrate your search engine optimization to your specific area. Here’s what you stand to gain from location-based SEO: Benefits From a tourism standpoint, using specific location information to promote your busi...

Terms Used in Web Marketing

As the role and inner workings of the internet have grown more complex, so has the role and terminology associated with web marketing. In this article, we will help you get up to speed with all of the web marketing jargon being used today. Look into each of these terms to get a better understanding of the process as a whole. 1. Ad ѕрасе The location and amount of space an advertisement takes up on a webpage. The cost of this increases more as the popularity of the w...

Web Marketing for Beginners

A majority of business owners have websites but are unaware of the complex practice of web marketing. Web marketing is the future of business and is essential to any successful modern practice. Here’s everything you need to know if you’re new to the concept of web marketing. What is web marketing? Web or internet marketing broadly refers to marketing efforts that are done online to help spread the word about a business’s goods and services. There are ma...

Top Tips for Improving Your Website’s Google Ranking

Every business wants to be on the front page of Google. With the right resources, and some help from REK Marketing and Design, consider business a likely candidate for the number one spot in your customers’ search results. Here are some crucial tips that will aide you in your journey to the front page of Google: 1. Have a solid foundation The key to good search engine optimization is having a good website structure and site map. Even the most expensive SEO campaign...

Common Web Design Mistakes

Web design is a complex process with a very steep learning curve. A small business owner with no experience with coding or a long-standing business with no web presence is bound to make mistakes when entering the field of web design. Here are common mistakes first-time web designers make, and how to avoid them: 1. Don’t Guess with Source Code Computer coding is an unforgiving system of syntax, style, and mathematical linguistics. Like any spoken language, a program...

Benefits of Accepting Payments Online

The liquidity of money refers to how fluidly it circulates on the world economy. Economists call it M1, the grand aggregate of all liquid money in the economy, ready to be spent. Long gone are the days dominated by paper currency transactions and physical checks. The future of economic transaction is digital. Cash will never be fully removed from the equation, but digital funds transfer will soon become the primary form of business transaction. Here’s how your business can capitalize on...

Should you Upgrade your Website?

Technology develops as quickly as consumer taste, meaning that updates to your business website are mandatory. Compare the Google of 2008 to the Google of today. Google has embraced clean modern design, as most top grossing websites of today. If you’re wondering when it’s time to upgrade your website, or wondering what’s to gain from an upgrade, this article is for you. Common Problems that show that Your Website needs an Upgrade Unacceptably sl...

The Top 5 Factors To Keeping Your Website Updated

Keeping your website up-to-date is the only way to stay competitive in the modern economy. Allowing your competitors to get the upper-hand in web marketing is a potential long-term loss of revenue and leads for your business. Staying up-to-date with the latest marketing trends and technology will keep your business on top, and here’s how you do it. 1. Get rid of Broken Links Have you even been on a website and clicked on an interesting link only to find that it lea...

3 Creative Ways to Solve Your Website Content Problem

Running a business and creating content for your website are difficult tasks when undertaken simultaneously. If you’re coming up short in the content department, here are a few ways to increase production. 1. Join Niche Groups Find an area of interest and focus on it with your website. Find a niche group that you can draw in through your business. Take, for example, a group of foodies who are passionate about food trucks and are against laws that are inhibiting the...

5 Tips for Local Search Engine Optimization

If your business is based in a specific area, local search engine optimization is a catalyst for the success of your business. Being a dominant search result in your area pulls in local customers and attracts people who are only visiting. Here are the five best ways to capitalize on the power of local SEO. 1. Don’t forget to NAP First off, make sure your name, address and phone number (NAP) are on your website. This information is critical to your SEO, so make sure...

The Importance Of A Good Website For Your Business

Having a responsive website today is very important as the internet is how many more people are looking for information, making it a major source of clients for most companies. This means that your website must be easily accessible, no matter what type of device the potential client uses to access your URL. Why does your Business need a Website? A website is an essential tool for success in the modern economy. Websites allow instant interaction, transaction, and 24-hour ...

Why You Should Have a Mobile Optimized Website

Google announced on April 21, 2015, the launch of its new update that will revolutionize mobile searches. Since then, not only do Google search results show if your site is optimized for mobile but they also officially take this criterion into account to rank your site. This makes mobile optimization paramount for SEO. What is a Mobile optimized website? Mobile optimization is primarily concerned with enabling your website to be accessed from different screen resolutions...

Common Bad SEO Practices You Should Avoid

Prioritizing SEO is important for promoting your business, but it can lead to some poor marketing practices. Trying to spread your brand far and wide can spread it thin as well. Here are some of the pitfalls to avoid when working toward search engine optimization: Poor or duplicated content Uninformative and repetitive content doesn’t deter customers, it flags your content from Google priority. You will be less likely to be prioritized by Google if your content lac...

Tips For Choosing The Best Domain Name For Your Website

Are you creating a website, but don’t know what domain name to go with? The domain name you choose is an important keystone of your online presence. This decision must be made carefully, so here are a few tips to help you settle down on the right domain name for your business: 1. Brand domain Simply using the name of your business as the domain name of your website is great for solidifying your brand. There are many successful businesses that operate online who&rsq...

Why Organic SEO Is Superior To Pay-Per-Click

Organic SEO is the use of careful marketing practices to attract customers and generate interest in your business. Pay-per-click (PPC) is the purchase of ad space on the front page of search engines to guarantee search engine priority. Organic SEO is far superior, and here’s why: Trust and Impression Data obtained from SERPS (Search Engine Result Pages) report that 77 percent of internet search engine users prefer to click on actual search results over paid ads. PP...

How Web Design Affects SEO

The SEO strategy of a company is a critical point in its development. It allows it to quickly position its site at the top of the search engine results, attract internet users to its site and generate more revenue. To establish a solid foundation for your SEO strategy, here are some tips that will enable you to integrate SEO into your website as soon as it is created. Work on the contents of your website Consider the market you’re in and decide the type o...

The Importance of Content Building in SEO

Content is King Content is the medium by which SEO boosts your business. Think of your online content as a river through which business flows to you. What separates mediocre business websites from the cream of the crop is content. Here we will discuss how content paves the way to success and how you can create your own unique content. What is content building? Good content not only assures you of revisits from your current range of readers, when done right an...

5 Reasons To Invest In SEO

Search Engine Optimization is the future of marketing. This method will ensure your website shows up among the top search result in search engines that your potential customers use. A majority of transactions between households and firms begin on the internet. By mastering search engine optimization, your business can be shown directly to potential customers. Take advantage of search engine algorithms and bring your business to its full potential! Here are 15 reasons why Search Engine Optimiz...