Prioritizing SEO is important for promoting your business, but it can lead to some poor marketing practices. Trying to spread your brand far and wide can spread it thin as well. Here are some of the pitfalls to avoid when working toward search engine optimization:
Uninformative and repetitive content doesn’t deter customers, it flags your content from Google priority. You will be less likely to be prioritized by Google if your content lacks quality. Make sure the information you provide is rich with important information and doesn’t recycle content constantly.
Not acknowledging the importance and weight of keywords is a major disservice to your marketing effectiveness. Not making use of common keywords will deprioritize your website in terms of search results. Be sure to use a good amount of them where appropriate.
Google considers the user experience and the bounce rate of your website when deciding where you rank in the search. If loading your pages is too slow, the bounce rate will increase, and your SEO will be decreased.
To optimize the user experience of your site, it must be fluid and the loading of your pages must be instantaneous. Do not use an excess high-definition images that are too large or use too heavy of modules or scripts. Instead, use compressed images so pages load more quickly.
Also, limit the number of videos you use as well as their duration, these tend to block the accessibility of your site. Provide external links to other video/streaming sites and put your videos there instead.
Make sure that all internal links within your website perform accordingly. Expanding your website excessively and without close scrutiny will spread your resources too thin. Not paying close attention to the performance of every aspect of your website will inevitably lead to bugs and errors, ruining the experience of visitors.
Search engines take social media into account in their algorithms. Social networks have the advantage of helping to index new and updated content to increase the visibility of your website. Remaining inactive for too long will make your website irrelevant to customers and unworthy of top search results. Stay active on social media to avoid this issue.
Google algorithms cannot see your images but only the tags assigned to them. It is therefore important carefully consider the tags you associate with your photos. The best method is to use keywords when tagging your photos.
The meta description allows you to pose your topic and to provide information about the content of your article or page. This description allows search engines to evaluate the degree of relevance of your article. The meta description should be short (only the first 156 signs of your meta description will be visible to the search engines) and relevant to arouse the curiosity of search engines and users.
Making important changes to a website can lead to 404 errors. When deleting a page, make sure to remove all links, indexes, or other possible ways for visitors to access it. Also maintain the functionality of all existing web pages to prevent errors.