Google announced on April 21, 2015, the launch of its new update that will revolutionize mobile searches. Since then, not only do Google search results show if your site is optimized for mobile but they also officially take this criterion into account to rank your site. This makes mobile optimization paramount for SEO.
Mobile optimization is primarily concerned with enabling your website to be accessed from different screen resolutions. This allows people to visit your website and actually use the features it provides from anywhere.
Since Google officially rewards mobile-optimized websites, you lose in natural SEO if your site is not optimized for mobile.
A user who does a Google search on mobile will find it easier if your site is responsive and optimized for mobile. The most used search engine in the world wants to reward companies that play the game.
Beyond the mobile searches, the statistics used by Google to refer your pages are generally better on the sites adapted for mobile:
Mobile optimization increases the base of potential visitors you can receive. Active people spend more time on mobile devices than computers, so if your website is fully accessible to mobile devices you have better chances of attracting customers.
Consumer patterns are changing rapidly in favor of usage of mobile devices. This is slowly becoming the population’s primary mean of gaining knowledge and making decisions.
Being mobile-friendly is a good adaptation for your business for modern consumers. Here are some reasons why consumers will respond well to mobile compatibility:
To find out, you can either use the Google Mobile Compatibility Test or test your website directly on your browser. To do this, open your web site, then minimize the window width. If your site is optimized, by changing the size of the window, the content of your site should adapt properly.