Why You Should Have a Mobile Optimized Website

Why You Should Have a Mobile Optimized Website

Google announced on April 21, 2015, the launch of its new update that will revolutionize mobile searches. Since then, not only do Google search results show if your site is optimized for mobile but they also officially take this criterion into account to rank your site. This makes mobile optimization paramount for SEO.

What is a Mobile optimized website?

Mobile optimization is primarily concerned with enabling your website to be accessed from different screen resolutions. This allows people to visit your website and actually use the features it provides from anywhere.

Features of a mobile optimized website

  • Text will not shrink but adapt to the width of the screen. They will be the right size for easy reading.
  • The images will resize automatically and will come before or after the texts, depending on the structure of the page.
  • User-interface will perform correctly from anywhere on most devices.

Why replace your current site with a mobile optimized website?

  • 1. Improve your SEO

    Since Google officially rewards mobile-optimized websites, you lose in natural SEO if your site is not optimized for mobile.

    A user who does a Google search on mobile will find it easier if your site is responsive and optimized for mobile. The most used search engine in the world wants to reward companies that play the game.

    Beyond the mobile searches, the statistics used by Google to refer your pages are generally better on the sites adapted for mobile:

    • Lower bounce rate: Mobile visitors arriving at a suitable site are less likely to leave after the first page if they could easily navigate.
    • More time spent on the site
    • More pages visited: if the navigation is fluid and the links accessible, your visitors will visit more pages. The listing of all these pages will be better.
    • More sharing on social networks

  • 2. Boost your web marketing

    Mobile optimization increases the base of potential visitors you can receive. Active people spend more time on mobile devices than computers, so if your website is fully accessible to mobile devices you have better chances of attracting customers.

  • 3. Adapting to the market

    Consumer patterns are changing rapidly in favor of usage of mobile devices. This is slowly becoming the population’s primary mean of gaining knowledge and making decisions.

    • There are 277 million mobile users out of the 287 million American Internet users.
    • More than 50% of mobile users make or decide to make purchases from use of mobile devices.

  • 4. Adapting to customers

    Being mobile-friendly is a good adaptation for your business for modern consumers. Here are some reasons why consumers will respond well to mobile compatibility:

    • The menu is easier to navigate.
    • The texts are easier to read.
    • Visitors do not need to zoom in and zoom out to see more text or images.
    • The images are larger since they take the full width of the screen.
    • Contact forms, quotes, booking forms are easier to fill out.
    • A responsive website is easier to navigate, its conversion rate is on average higher.

Have you optimized your website for mobile?

To find out, you can either use the Google Mobile Compatibility Test or test your website directly on your browser. To do this, open your web site, then minimize the window width. If your site is optimized, by changing the size of the window, the content of your site should adapt properly.

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