In the social media space, Facebook is a force to reckon with when it comes to online marketing and web marketing in Orlando. Initially, when Facebook ads just started gaining recognition, business owners and advertisers had no idea about what strategies to use to maximize their ad targeting. But these, days, marketers are spending enough time to understand, craft and implement their Facebook ad targeting to achieve maximum results.
On the flipside, some people also find it difficult and confusing to use Facebook ads. To make things easier, this article will be discussing all you need to know about Facebook ad targeting.
Every year, Facebook gathers more than 1000 things about each user, and this is useful data that not many companies have access to. It gives advertisers the opportunity to put aside their Customer Relationship Management database to know more about the customer. Facebook has data on the type of medications users use, their favorite things to shop for and the topics they find interesting. These are valuable insights that help advertisers enhance their advertising targeting.
A lot of people think Facebook ad targeting is hard and they have to do a lot of practice. As true as that is, they need to be creative with it. With Facebook ad targeting, you get to be creative with your audience regarding what you think they need. If a family recently bought a house, they may need an interior decorator or a moving company soon. The same way a couple who just got engaged may need a baker for their wedding cake, a wedding partner, wedding location or honeymoon location. If your company offers services like these, you can aim your advert targeting towards these people and the things they need.
There is an advanced feature on Facebook known as “Facebook Custom Audiences” with which you can connect with your loyal customers. With the Facebook Custom Audience feature, you will be able to keep your customers, reinforce your brand, frequency of purchase and ultimately their loyalty. You can also use this feature to make your campaign more effective by not including your current customers and targeting newer customers.
The major benefit of Facebook ads is giving you excellent insights and advanced targeting that helps you know more about your audience and reach them appropriately. So, once you know what your audience needs, you can target them more appropriately at the right time.
REK Marketing can help with your Facebook Ad targeting. Put a call through today to find out what we can do for you. Call 407 500 0102.