Multiple sources have claimed that users decide whether they want to stay on a website within 10 and 15 seconds of opening the website. This means that you need to reel your visitors’ interest in quickly. This limited time that you have is primarily determined by how well your website is set up to gain the trust of visitors. This is an integral part of web marketing: making your site trustworthy.
Here are three simple ways to build trust on your website:
A credibility bar works effectively in building trust with your visitors. The contents of your credibility bar depend on what you have accomplished personally and with your business. You can include the logos of the businesses you have worked with, and if your business is new, you can include accreditations, badges, reviews, and certifications. When your visitors see that you have quite a number of things that you have done for yourself, they will trust you more to stay on your website and check out the things you offer.
Videos are very effective marketing tool and making one for your business can be a major key to success. The most effective way to use a video is as a sort of trailer for your business. Put it on the front page of your website and make it quick yet informative to adhere to your visitors’ attention span.
Make sure the content of your video is informative and persuasive. Talk about the achievements of your business and your qualifications. Inform your viewers an in-depth look into what your business provides and how you’re better than the competition.