If your business is based in a specific area, local search engine optimization is a catalyst for the success of your business. Being a dominant search result in your area pulls in local customers and attracts people who are only visiting. Here are the five best ways to capitalize on the power of local SEO.
First off, make sure your name, address and phone number (NAP) are on your website. This information is critical to your SEO, so make sure all of it is completely accurate. Make sure this information is consistent among every mention on your website and across different platforms. .
Make sure to put your name, address, and phone number all over your website. The most efficient way to do this is to have a banner at the top of your website that will display this information across every page on your website.
Directories such as BBB (Better Business Bureau), Yelp, Google My Business and Bing for Business are great hubs through which you can promote your business. These services allow customers to easily find your business and leave reviews. This is a great form of local exposure for your business.
Good reviews do wonders for your business and better your SEO. A long list of reviews will show interest in your business and increase new customers.
A large percentage of internet users use the internet with their mobile phones. This is especially true for people traveling and in need of some product or service without knowledge of the area.