Keeping your website up-to-date is the only way to stay competitive in the modern economy. Allowing your competitors to get the upper-hand in web marketing is a potential long-term loss of revenue and leads for your business. Staying up-to-date with the latest marketing trends and technology will keep your business on top, and here’s how you do it.
Have you even been on a website and clicked on an interesting link only to find that it leads nowhere? How did you feel about the business afterwards? Dead links decrease the customer’s positive perception of the business and increases the likelihood of them leaving without making contact. Make sure that every link on your website is functional. Google provides incredible website testing tools that will ensure every link on your site functions correctly.
No matter the niche your business exists in, be sure to maintain a continually growing blog to maintain customer retention. Don’t stop adding to your blog, as it increases your “surface area” on the internet, benefitting your SEO.
Not only is this a professional requirement, having accurate contact information is a vital component of being a high-priority pick for Google’s search result algorithms. Without accurate contact information, expect to lose potentially important leads to competitors who have it.
Post the most glowing reviews of your business that you can find. The more recent they are the better. Should you receive a negative review, correspond with the customer. Find the problem then work toward a resolution.
Social networking is vital in the modern business scene. Make sure your business has a presence on the most prominent social media platforms: Facebook, Twitter, and Instagram. Provide links to your website on your social media to secure sales and provide shortcuts to your social media on your website to retain interest. No matter how you look at it, social media is a win-win for your business.