4 Tips to Creating Title Tags Like a Web Marketing Pro

4 Tips to Creating Title Tags Like a Web Marketing Pro

If you want to get people to click on your content, then you must hook them in from the beginning with a great title. That can be difficult to do all the time. If you want to raise your organic traffic, use these title tag hacks.

Employ Numbers

Employing numbers in your title almost always increases click-through rates because the brain is wired to look for hard data. Since numbers are precise, the brain sorts them out from other words. Then, it sends a signal that you should find out the facts behind the number. Therefore, when you write a title, try to incorporate a number. For example, you might create a blog post called 7 tips or one called 3 Main Ideas. Even though you should spell out number words under 10 when creating content, go ahead and use the digit in your title to make it stand out.

Use Dates

Viewers want the latest data, so provide them a date right in your title and watch your click-through rate soar. The date can be coming up, such as The Top Toys for Christmas 2019 or it may have just passed like the Top Movies in 2018. You can even use specific months if you want. Whichever date you choose, make sure that your blog post provides the data for that period.

Select the Right Length

Writing titles is hard because you have a limited amount of characters that you can use. Google usually cuts off title tags after 60 characters. If you write titles that are too short, then you lose some of your click-through rates because the viewer’s brain thinks that the content is not specific enough to be useful. On the other hand, if you use titles that are too long, they will not display correctly, and the viewer’s mind sees it as a sign of untrustworthiness. When possible, use your keyword in the title.

Incorporate Synonyms

This one can be a little trickier to do, but it can provide outstanding results when done correctly. Stop for a moment and think about the different synonyms that your target audience member might type into a search engine box to find products like yours. Then, incorporate those synonyms into your title. For example, if you own a grocery store, then your top keywords might be buy groceries, grocery store near me, and cheap groceries. Now, see how many of those words you can work into your title while staying under 60 characters. You might end up with a title like Buy Groceries at a Grocery Store Near Me. Find Cheap Groceries.
 
If you are still having trouble creating titles, then consult a web marketing in Orlando company, like REK Marketing and Design. These web marketing in Orlando professionals know all the tricks to raise your click-through rates.