Many small business owners wonder how they can win the listing war that will cause their website to be chosen as the number one or two listing on Google’s Search Engine Result Page. While there is no doubt that those highly coveted places can bring in many new clients, there are many other ways to appear on Google’s first search engine result page allowing people to see your company when they are searching for the products and services that you offer. The great news is that you don’t have to spend a small fortune to get to the top of the organic listings. The other ways are relatively inexpensive. There are over 17 different ways to accomplish this depending on the search term. However, as a small business owner, you need to focus on those that are likely to give you the best results.
If you have not taken the time to claim your Google My Business listing, make sure to do so now. This ensures that when someone enters your company name, more information about your business appears, like your hours and location. Additionally, take the time to fill in your company’s description using lots of keywords that describe your business accurately. Claiming your Google My Business also gives people a great place to leave feedback and people count on this feedback when making buying decisions. There are other advantages of claiming your Google My Business listing such as appearing on Google Maps and in Local Packs.
Content from your website may also get chosen to be included in a featured snippet. These small paragraphs ranging from 45 to 97 words answer a user’s inquiry so precisely that they may not have to go to another page. Therefore, as a small business owner, you need to make sure that you are providing outstanding content that is very succinct. These can also be lists or tables, so decide which type of format fits your content the best.
Another way that small businesses sometimes appear on Google’s search engine result page is as a featured video. Google often lists five to seven videos across the page for inquiries where people ask questions that can be better explained by seeing along with hearing. The key to getting featured here is to use high-quality video that is succinct and to the point without a lot of advertising.
An image pack is a series of photos put together by Google to explain a given term. For instance, if a user enters the term sneakers, then Google may show a row of five to seven sneakers. The key to getting featured in image packs is to have extremely clear images on your site that are unique.
Regardless of whether you end up on Google’s first search engine result page or not, web marketing in Orlando professionals knows that they can help raise your rankings. Contact REK Marketing today as they want to be your web marketing in Orlando company.