Many small business owners wonder how they can win the listing war allowing their website to be among the top Google results. The competition for these highly lucrative top spots on Google is fierce, as you may have already learned. The great news is that you don’t have to spend a small fortune to get to the top of the organic listings. As a small business owner, it’s important to market effectively and efficiently in order to grow your business. Here’s a few tips to help you accomplish effective web marketing and earn your spot among the top Google search results.
If you have not taken the time to claim your Google My Business listing, make sure to do so immediately. This claim ensures that your business takes priority over other similar ones among Google’s search results; meaning that your business is more accessible to potential customers surfing the web for the good or service they need. Claiming your Google My Business gives customers a great place to leave feedback, further increasing your web presence. There are other advantages of claiming your Google My Business listing such as appearing on Google Maps and in Local Packs. This is a major advantage that your business could benefit greatly from.
Content from your website may also get chosen to be included in a featured snippet. These small paragraphs ranging from 45 to 97 words answer a user’s inquiry so precisely that they may not have to go to another page. Wikipedia, for example, is the number one website featured in Google’s snippets due to its incredible volume and density of content. Therefore, as a small business owner, you need to make sure that you are providing outstanding content that is very succinct. Snippets also include alternative formats, such as lists, tables, or pictures. Utilize this tool to reap its endless benefits.
Another way that small businesses sometimes appear on Google’s search engine result page is as a featured video. Google often lists five to seven videos across the page for inquiries where people ask questions that can be better conveyed through video. The key to getting featured here is to use high-quality video that is succinct and to the point without a lot of advertising. Be sure that the title and relevant metadata is precise enough to capture the attention of your business’s demographic.
An image pack is a series of photos put together by Google to explain a given term. For instance, if a user enters the term sneakers, then Google may show a row of five to seven photographs of sneakers. The key to getting featured in image packs is to high-quality images on your site that are unique and precisely labeled.
If you don’t know how to improve your business’s Google ranking, consulting web marketing professionals is a great place to start. Contact REK Marketing today for the best web marketing professionals in Orlando and begin your journey to success.