On July 15, 2019, Google’s Search Liaison Danny Sullivan announced that the company made 3,200 changes to search systems in 2018. According to the company’s press release, they based those changes on 595,429 search quality tests performed by people and the company’s robust crawling system. That amounts to about nine changes a day, so it can be impossible to keep up with them all. Instead of losing sleep trying to change your website based on the latest changes, there are several key factors that you need to focus on regularly.
The first factor that you must focus on is page quality. The big idea behind page quality is showing that you are a trustworthy expert. Proving your expertise is especially crucial on pages dealing with viewer’s health or money. Google will downgrade any website containing pages designed to harm users.
If you are going to use interstitials, such as pop-up ads, then make sure that they do not interfere with the user’s experience. Google says that having one pop-up with a large button that the user can quickly close is OK when you enter a site. There should never, however, beads interfering with the user’s scrolling experience. Any ads placed on a page should be non-distracting.
Always ensure that every page you create meets user intent. For example, imagine that a user enters the term “SEO in Orlando” into Google’s search engine and the company directs them to your site. Once they arrive, every page should deal with SEO in Orlando. You should create a separate website if you are involved in diverse operations like web design and real estate or horses and sewing. Creating independent websites allows the user to find what they are searching for quickly on your site.
You need to build your trustworthiness on and off your site. Each website should have an about us page discussing why you are an expert in your field. You also need to extend your credibility across the internet. One way that you may want to do that is to claim your Google My Business account, allowing customers to leave your company feedback. You should also claim any listings that you can on major review websites.
With so many changes happening annually in how Google chooses websites to list on their search engine pages, it can be challenging to keep up. That is why you need an expert like REK Marketing and Design to help you out. Their team designs websites and keeps them updated regularly allowing you to focus on other aspects of your business. Contact them today as you will love the passionate attitude of this company who focuses on getting the job done right the first time.