Imagine for a minute that you are lost in a dense forest. You keep walking in hopes that you are heading in the right direction, but it is hard to tell because of all the trees surrounding you. Marketing on the internet can be the same way. You can choose to focus on your own website, social media, forums and a host of other choices, but you never know if you are headed in the right direction unless you develop website marketing goals. Your goals should be specific, measurable, attainable, relevant and timely. While you will need to write your own goals, here are some ideas you may want to consider implementing.
If people do not know about your brand, then they may be hesitant to do business with your company. This goal can also be written to increase brand awareness in a particular market. Longtail keywords using the city or state name in your content can often help you meet this goal. Google My Business, local packs and Google Maps can all be important things to implement.
You may also want to consider writing traffic marketing goals. These goals can take various forms depending on what you are trying to achieve. If you are selling a product that often requires a long buying process, then your goal may be simply to drive people to your site. Your goal may also be to get more followers on social media or even on a particular social media site. On the other hand, your goal may be to increase foot traffic to a physical location or increase the number of people calling your company.
Your goals could also include remarketing goals. Have ever put an item in your online shopping cart and at the last minute decided not to make the purchase? Then, a day or so later, you saw an ad for the same product. If so, then you have been remarketed. Your remarketing goal may be to get customers to make a purchase, but it may also be to build brand awareness. Remarketing goals can also help you sell accessories after someone has purchased an item from you.
When you consider using the web for lead generation, it is essential to create content for where the client is in the sales funnel. Lead generation can occur at the top of the funnel by offering content that builds product or brand awareness. It can also be used in the middle of the funnel to help customers make informed decisions between different products that you sell. Finally, it is very useful at the bottom of the funnel to get customers to engage with you for a price quote or to arrange a service time.
One of the best ways to decide on the marketing goals that are best for your company is to hire expert help for web development in Orlando. Call REK Marketing and Design to help you set your goals for web development in Orlando today.