Make the Most of Subheadings in Blogs

When visitors of your website read your blog, a majority of them are skimming through the fluff to find the information they’re looking for. If they do not find anything quickly that interests them, they are off to your competitor’s site to see what they have on a subject. It’s therefore paramount to not only capture your readers’ attention, but to guide them through your articles to retain their attention.

Subheadings (like the ones in green below) are an effective way of breaking up the article into digestible chunks and guiding your reader through your writing without losing their interest. Here’s how to make the most of the subheadings in your blogs.

Write Attention Demanding Headlines

Each of your subheadings should grab the viewer’s attention, making them eager to reinvest their attention and read further. Be authoritative. Be urgent. Get straight to the point with your headings and avoid meaningless filler at all costs. Think of headings as the table of contents for your article.

Use Action Verbs

Try starting subheadings with action verbs whenever possible. This shows the viewer what action you want them to take while ensuring that you are using an active voice. Make each subheading a call to action and make the content below further details on how to carry that action out.

Employ Numbers

A very useful technique is to use numbers in your subheadings. This is particularly useful if you wish to break up a complex idea into an easily read list. Numbers are crucial to breaking down step-by-step guides or when presenting an ordered list, i.e. a Top 10. Try to incorporate numbers when applicable to make your article as enticing to read as possible.

Create Subheadings Frequently

In most cases, you should have a subheading about every 100 to 150 words. When the quantity of points you wish to make is greater than the depth you wish to delve in explanation, keep your sections short and sweet. Once you have created a pattern with your subheadings, keep their length consistent. Attention spans are at an all-time low, and frequently refreshing engagement with a new topic is sure to keep your visitors reading.

Consider Sequence

Your subheadings should be in a logical order. The reader shouldn’t jump from heading to heading until they can piece together the article’s sequence. This is a major detriment to engagement and readers won’t tolerate it. Think of your headings’ sequence as a cake recipe; if the reader thinks that the steps are out of order, they will look somewhere else for the information.

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