Competition is the lifeblood of capitalism. This truth is only magnified on the internet, where business is accelerated. It’s no secret that Search Engine Optimization (SEO) is the future of online business. The field of SEO is a very competitive one as business try their hardest to capture as much online attention as they possibly can. The great news is that getting competitive in SEO sparks innovation, prevents complacency, and encourages you to improve every aspect of your business. Here is a brief overlook at the playbook on being competitive in SEO on the internet
It’s highly unlikely to successfully compete if you’re uninformed about your rivals. It’s key to identify your competition and track their online activities. It’s important to visit your competition’s website to evaluate the SEO tactics at play and compare it to your own. Never forget to benchmark and gain as much intelligence about your enemy as possible.
You can choose your competition in SEO by choosing the right keywords. Try to be more precise with the keywords you use. Incorporate location-based language into your keywords to increase your local strength. Some keywords are used so frequently that they’ve lost their effect due to crowding out. Using the right keywords can help set your business apart and attract more local customers.
For example, the keyword “cupcakes” can be extremely hard to rank for because there is so much competition. If you run the term through a keyword analysis tool, you will find a huge search volume. At the top you’ll find companies like Pillsbury and Betty Crocker, who have large budgets trying to compete for these keywords. Instead of spending your limited advertising budget on those keywords, choose moderately competitive ones like “cupcakes in Orlando” to allow you to compete better.
Now, take the top two or three sites in your niche and see what type of content they are producing. Find out if they are using how-to tutorials, listicles, whitepapers or some other form of content. Scan some of them to determine how in-depth their content gets. Make a list of the different topics that they are covering. When you understand all these details, create your content with this information in mind. Don’t, however, try to plagiarize or copy any of their work. Make yours a unique spin on common topics in your industry.
While you need to have great content that connects with your target audience, it’s important to pay attention to your visitors’ experience. Take Orlando Magic games as an example: they offer a play area for children, an interactive museum of team history, and chances to interact with players. In short, there’s something for everybody. Make sure that your website provides a good experience for those who visit it. This includes maintaining the functionality of all the links, keeping navigation simple yet effective, and creating a good depth of quality content.
You are an industry expert in your niche. When it comes to SEO in Orlando, you need to trust the industry experts at REK Marketing and Design. Give Robbie and his team of SEO in Orlando experts a call today.