Many consumers buy products due to a subconscious inclination to do so. This is due to careful marketing tactics that have been mastered over the years. A key component of these tactics is the use of colors to manipulate the senses of the consumer. The same effect can be achieved with your businesses’ website. Here’s a list of popular color schemes that can aid in the marketing of your business:
White is the best hue to imbue the visitor of your website with a fresh and clean feeling. Thin, symmetric fonts go well with a white backdrop. White is ideal for businesses involved with design, fashion, art, or anything involving aesthetics.
Studies have shown that red increases breathing and heart rate. Red is best associated with food. Note that McDonald’s branding is primarily red, a tactic for drawing in hungry customers. Red increases the urge to not only consume food, but various products as well. Keep in mind that the color can be overwhelming, so use it modestly.
Blue is a naturally calming color. This hue is ideal if your business revolves around relaxation and bliss. A deeper shade of blue is ideal for advertising relaxation products such as mattresses, massage chairs, spa products, etc. Lighter shades are optimal for marketing outdoor experiences such as hikes, trails, bird watching tours; or products like outdoor furniture.
Yellow is correlated with happiness but can be overwhelming to the eyes. A conservative application of yellow shades can plant a feeling of glee with your customers.
Green is most commonly associated with money. Bright shades of green inspire customers to perform monetary transactions. Note that the popular financial app The Cash App applies a bright green hue to its interface to get users into the mindset of money. If your business involves the facilitation of financial transactions, be sure to use shades of green to get customers eager to invest.