Tips for Using Effective Imagery on the Internet

Over 60 percent of people are visual learners. If you are not using images on your website, then you may be losing them to your competitors. It is vital, however, to choose the right images for your website because you want to deliver a consistent message to your viewers. Here are some tips that you will want to keep in mind when choosing images for your website.

Choose Quality

About 50 percent of your viewers think your images reflect the quality of your product or service, so make sure to choose high-quality images. Ideally, you are hiring a great photographer to take your images, but that is not always in the budget. Therefore, you may want to use Google Advanced Image Search to find high-quality unique images that you can use or join a marketing photo company.

Label Them Correctly

Since you want Google to rank your site and Google cannot read photos, make sure that each image that you include has an alt tag. Furthermore, this is a great way to make sure that your viewer knows what you wanted there if the image becomes unavailable for some reason. Additionally, make sure that you list the photographer and source information unless you have taken the photo yourself or paid to use the image.

Deliver a Message

Each photo on your website should be delivering a message. The adage is true that a photo speaks 10,000 words, so make sure that your photos deliver a positive message about your company. You can also use images to play on the emotions of your viewers getting them to take the action that you desire.

Be Unique

Your images should be unique. There are several different techniques that you can use to create unique images even if you are getting using copyright-free images off the internet. Cropping is a great technique that almost everyone can do. You may want to consider blurring the photo and using a word overlay to deliver your message. You may also want to boost or subtract color from the image depending on the message you are trying to deliver.

Group Photos and Images

One of the most effective things that you can do is to group images on your website allowing you to draw attention to particular words. Think about the style of typography that looks best and the size of the font that you want to use to deliver your message effectively. While single images can be very powerful, so can images that have been grouped together in odd numbers.

If you are struggling to find the right look for your website, contact REK Marketing and Design at (407)500-0102 about all your web design in Orlando needs. This company has the experience you need to create top-performing websites. Make sure to consider them when you are looking for web design in Orlando.