Recall an experience in which you’re out of town and looking for a place to eat. Without a modicum of knowledge of the area, you have no idea where to look. Therefore, you pull out your smartphone and google “food near me”. Instantly, Google produces a list of local restaurants. What you’ll likely notice are the three most appealing choices in the area prominently displayed on the search engine. What you’re not likely to know is how these three businesses are fortunate enough to get such effective advertisement.
This is known as The Google Three-Pack, an algorithm that utilizes a variety of data to match potential patrons to the right businesses. Any business owner would see The Google Three pack as an incredible medium of exposure. While the exact coding of the algorithm is Google’s intellectual property, there are a few key factors that could increase the likelihood of your business being your potential customers’ top search result.
Google itself is a business and must provide accurate search results for its users. Google prioritizes businesses that have reliable and consistent name, address, and phone number (NAP) information on the internet. Make sure that your business has a vast internet presence and that all NAP information is correct and up to date. In addition to creating a website for your business, post information about it on local community websites. The more consistent information you can spread about your business across the internet, the more likely Google will promote your business.
The reviews your business receives bears great weight on whether or not your business will be presented on The Google Three-Pack. Try get your business on as many online customer review services as possible. This includes Yelp, Yellow Pages, Angie’s List, etc. When you receive a positive review, be sure to thank the customer. If you receive a negative review, be sure to inquire with the customer about what the issue was, and how it can be avoided in the future. The more positive reviews your business earns over as many platforms as possible, the more likely Google will prioritize it in search results.
Your business website is a critical factor as well. Organization and aesthetics are always important. The most important factor, however, is mobile compatibility. A majority of potential customers will look for your business on their smartphone and having a versatile website will increase your precedence with Google.
Questions? Contact us.