Eight Tricks to Quickly Improve Your Website's SEO

Eight Tricks to Quickly Improve Your Website's SEO

When you create a website for your business, you want people to be able to find you easily.  This will increase the traffic to your website, which will also increase the amount of customers buying your products or requesting your services.  Your SEO score greatly impacts the amount of traffic that comes to your website.  When you have a high SEO score, your website will show up higher in the search engine results.  All business websites should strive for that kind of visibility, and there are many SEO companies in Orlando that can help you achieve this.  The higher your website ranks on the search engine, the more chances you have to gain business.  Most people only click on the websites that pop up towards the top of the list.  There are a few tricks you can follow to quickly improve your business website's SEO score.

Write High Quality Content

Website creation and design is an ongoing process that requires routine maintenance and updates.  If you design your website and neglect it over time, your SEO score will be low.  This will cause you to rank low with many search engines, which decreases your visibility.  By writing high quality content, you will continuously refresh your page with relevant material that improves your SEO.  High quality content is fresh, updated, new, and relevant content.  

Increase Dwell Time

High quality content is critical for increasing your website's dwell time.  This is the amount of time people actually spend browsing your site.  Websites with more informative and relevant content typically have higher dwell time.  You want people to spend more time on your site reading about what you have to offer them, because this will also help increase their conversion rates.  The ultimate goal is for them to buy your products or purchase your services, and a higher dwell time accomplishes this.

Improve Your Site's Speed

If your website is slow to load, people may get bored and look to another site.  You want to be sure that your website loads quickly.  Search engines like Google can recognize this slow loading speed, which can negatively affect your rankings.   Loading speed is critical in retaining the attention of potential customers and engaging them with the content.  If they are waiting too long, they will abandon your website and be less likely to return.  This will dramatically decrease your traffic numbers.  

On the other hand, fast websites will be more likely to have return customers.  This will increase the amount of traffic that visits your site, which will help your ranking on search engines.  When people visit your webpage, they want answers quickly and efficiently.  Fast loading times give them exactly what they are looking for.  Many SEO companies in Orlando can help you improve your site's speed.

Use Headings

When you create a website, you will want to break up your content by using headings.  Not only is this visually appealing for visitors, it also helps to increase your SEO.  The information in headings improves SEO by enriching bolded and easily visible messages to your website's visitors.  This allows for easy skimming and quick reference.  You want to avoid writing bulky, long paragraphs without separating them into categories or relevant sections using headings.

Use Rich Keywords

Relevant keywords are critical to improving your SEO.  Whenever people search for your website, they will type keywords into the search engine to find exactly what they are looking for.  You want to embed these keywords into your content to increase your rankings.  This way, when potential customers search for the products and services you offer, you will likely pop up near the top of the list.  This increases the likelihood that they will click on your page to see what you have to offer.  It is also important to embed these keywords inside your content without compromising quality.

Optimize Your Images

Whenever you create your business website, you'll want to include images, logos, and graphics to break up the text.  You will also want to optimize your images by focusing on certain factors.  Images should not be too large, or else they will slow down your loading speed and hurt your ranking.  You can use keywords to describe your images, which will greatly increase your SEO and searchability.  Name your images using relevant keywords that people will search when they are looking for your products or services.

Become Mobile Responsive

Today, many people will be using their internet from their smartphones or devices.  This requires a different set-up than a desktop website.  When you create your business website, make sure that it is appealing on the screens of smartphones.  This will help drive traffic when people are on-the-go and looking for your business.  If your site is not mobile responsive, it may be difficult to view or slow to load on devices, which will make people give their business elsewhere.

Promote Your Website

Another quick way to increase your SEO and website exposure is to promote and share your website.  Be sure to give people the option to share your articles and webpage on their own social media accounts.  This will provide external links to your website, which greatly increases your visibility and ranking.  Also, market your webpage by building relationships with the press in your area.  This will help you gain more exposure and increase website traffic.

These are just a few quick tricks you can implement in order to increase your SEO score and drive more traffic to your website.  All of these tricks will then lead to an increase in business, and more profits in your pocket.  Among all the SEO companies in Orlando, REK Marketing offers the most reliable expertise to create your website and optimize your SEO.  Trust us with your website design and optimization needs when you are looking to increase business using website strategies.  Contact us today to set up a meeting with our expert web design team.

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