How to Convert Website Users into Returning Customers

How to Convert Website Users into Returning Customers

The goal of every business owner is to gain more customers in order to grow their business towards success and profits.  Gaining more customers can be difficult, so many owners look into how to increase their marketing efforts and change their strategies for more exposure.  In today's economy, it is essential to have a website to market your business.  As a company that specializes in web marketing in Orlando, we have the tools, knowledge, and expertise to design your small business website so you can gain more exposure.  When you implement the right features into your website, you can encourage business growth by converting users into customers that will keep coming back for more.  There are a few strategies that can help you create a website that will convert your users into customers.

Live Chat Option

Many websites offer a live chat feature that will pop up in the corner of the screen whenever people visit your webpage.  This allows customers to get immediate attention to their concerns or issues.  Having a live chat option is also an extension of your customer service department, which means that you will need to have a staff member on the other line.  Live chat features are great ways to give users exactly what they are looking for immediately, which will help convert them into your customer.

Pop-ups and Landing Pages

Before a visitor leaves your website, you can enable pop-ups to show up on their screen to ask them a few important questions or take them to a landing page.  It is popular to invite them to join your email newsletter, sign up for exclusive email offers, or even connect with you on social media.  This reminder will pop up on their screen and call them to action before they leave your site.  This way, they will be prompted to have reminders that will continue to bring them back to your company.  

Fast Website

Users will come to your website to quickly browse for what they are looking for, which means that you need to have information that is both easily accessible and fast to load.  If they stare at a buffering screen that is taking a lot of time to upload, they will most likely leave and find a new website.  Fast speeds are essential when you are designing your website, so be sure that nothing is lagging as it downloads.  Lagging speeds will cause users to leave your site before they can even search for what they are looking for.

Engaging Content

When you set out to write your website, you'll want to focus on a few factors.  First, you want to have engaging content that keeps the reader interested.  This will keep them reading and scrolling through your webpage, and this could lead them to make sales with you.  Also, you'll want to focus on SEO-rich keywords.  These will make sure your website is easily accessible on the search engine, which will bring more customers your way when they search for your business or products.  Being engaging is critical to entertaining the user and still relaying information about your company.

Easy to Navigate

If your website is confusing or misleading, users will spend less time on your site and won't convert into customers.  Make sure that it is easy to navigate so that your users can find exactly what they are looking for.  Have the contact information clearly labeled, create a shopping page for any products you are selling, and incorporate a sleek design that is easily understood.  When your website is easy to navigate, people will have no issues when it comes time for them to shop with you or purchase your services.

Testimonials and Rave Reviews

Whenever you are selling a product or service, people will always want to look at reviews or testimonials that showcase your quality and trust.  By including these directly on the website, users will be able to read the positive reviews about their business, and this will reassure them that they are making the right choice by trusting your business.  This is a great way to convert users that are on the fence into customers.  When you include these testimonials, be sure to include easily recognizable customers, like other trusted businesses, and their logos.  If you have relationships with high profile clients, ask them for reviews to add.  This trustworthy resource can reach many new customers.

Social Share Buttons

A simple way to encourage interaction with your website is to add social sharing options.  This will enable your users to interact with your website and social media profiles, which can widely increase your exposure quickly.  This will also help establish reviews and trustworthy resources that are accessible on your website.  When you enable social sharing, you allow others to communicate with their friends and family about your business.  This creates a relationship that will likely result in a lot of return business.

Thank You Page

After your customer purchases your products or services, you will want to lead them to thank you page that shows your appreciation.  This can also provide essential information, like order numbers and other reminders.  Thank you pages are a great way to convert them into second or third customers, which will keep them coming back for your business.  This is a great way to show each and every customer how much you value their business.  Sometimes, you can even provide marketing offers in your thank you page to incentive them to come back soon.

By following these strategies, you can start converting your website users into customers that will return for more again and again.  This is the ultimate web marketing goal.  When you choose to work with a top company specializing in web marketing in Orlando, we will work together to create your small business website that increases your exposure and encourages customers to choose you for their needs.  Contact us to hear about our web design, SEO, content creation, and web marketing services today.

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