Seven Tips for Improving Your Website Design

Seven Tips for Improving Your Website Design

Are you looking for ways to enhance your small business's website?  When it comes to web design in Orlando, you want to be sure to make the right choices to attract visitors and draw more customers into your business.  Because of the accessibility and convenience of websites, many customers will be looking for information about your company by simply browsing the web.   You want to be ready to draw them in with an attractive, appealing, and informative website.  This involves knowing some of the basics of web design or hiring a company that specializes in web design in Orlando to take care of these tasks for you.  There are a few tips you can follow for improving your website design and drawing in more customers.

Find a Balance of Images and Words

When you set out to create your website, you likely have a vision.  If you work with the professionals in web design in Orlando, they will be able to make sure this vision comes to life on the screen.  One of the most important things to consider with web design is what images and words you will incorporate into your page.  You are going to need to find a good balance of images and words so that your visitors are visually overwhelmed.  Be sure that your pages have both images mixed in with words so that they have visually appealing pictures that enhance the information they are also reading.  This is critical for making their experience on your website a good one, which will increase the amount of time they spend on your page.  The more time they spend on your website, the higher the likelihood of them becoming your customer.  

Use Headings

When you write your content for your website, be sure to break them apart with bolded and separate headings.  This allows people that are scrolling through your website to be able to quickly find the information they are looking for.  If you don't vary the size of your text, it will appear as one, big paragraph, and this can detract people that are trying to find quick information.  Because most people want to navigate through their phone or computer quickly to find what they are looking for, you want to be ready by breaking things up and using bolded headings to guide them through the pages.

Use Social Sharing Buttons

In order to gain more exposure and allow interaction with your website, you should include social sharing options for your visitors.  This will allow your customers to interact with your website and share valuable information with their own friends and family easily.  One of the best ways to increase your customer base is to have rave reviews and tried-and-true testimonials.  By doing this, you allow people to share your webpages and business information easily, which is one way of showing their love and support of your business.  This is an informal and easy way to gain referrals from your current customer base, which is just done with a few simple buttons on your website.

Have a Contact Page

One of the biggest mistakes you can make when you design your website is to forget about putting a contact page.  Contact pages are the easiest ways for your visitors to actually pick up the phone and call your business or send you an email, which will actually start the process of converting them into a customer.  You have designed your website so that you can increase customers and gain more business, but without a contact page, they won't be able to follow through with it.  You should include your location, phone number, and email on your contact sheet.  Some websites even allow their visitors to directly email them from a form embedded in the website.  This allows you to have the information you need to follow up with potential customers and get their business.

Avoid Complication

It is critical that you make sure that your website is easy to follow, navigate, and read.  If you have a design that is confusing or difficult to follow, your visitors will likely leave your website quickly upon arriving.  This will cause you to lose business, and it will also negatively impact your SEO score.  To be more searchable and appealing to your customers, be sure to avoid complicated gadgets and buttons on your website.  All links should be easy to click on, all headings should be bold and easy to read, and all graphics shouldn't take a long time to load.  This way, your design will be both appealing and easy to navigate.  

Use White Space Appropriately

When you set out to do your own web design in Orlando, you want to be sure to keep some space open on the page.  This means that you shouldn't clutter your website with lots of images and words.  Don't be afraid to leave some white space, as this can actually increase the attention span of your visitors by adding a much-needed balance to the page.  When you clutter your page, they won't be able to navigate through your webpages, and they won't be able to find what they are looking for.  This will cause you to lose business before you even have the chance to communicate your business mission, products, and services.

Stay Consistent with Your Brand

If you have already established your brand, you will want to be cohesive and use this in your web design.  You should use the color scheme, implement the logos, and use any catch phrases or slogans in your website as well.  This will help to increase your brand awareness and make you easily recognizable in the community, both virtually and physically.  People will love the consistency, as it will continue to make your business more well-known and easy to spot.

These are just a few of the tips you can follow to help you improve your website design so that customers will be attracted to your site and business.  When it comes time for you to create and design your website, you'll want to trust the professionals at REK Marketing to take care of this for you.  Our experts in marketing, web design, SEO, and web development will make sure that your website vision comes to life.  Contact us to hear about our range of web development services today.

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