Nine Web Design Trends to Use when Creating Your Small Business Website

Nine Web Design Trends to Use when Creating Your Small Business Website

Every business plays a vital role in the modern economy, seeking to solve a problem while also adding value. Nowadays, websites for any goods or services are the current version of a company's first impression. In research done by the Missouri University of Science and Technology, it takes only 2.6 seconds for a person's eyes to focus on a specific piece of a webpage after it loads.  That's why consumers can make split-second decisions on whether to stay on a site or go on to a competitor's, making it critical to establish a positive digital presence. Here are five excellent web design trends for small companies.

Responsive Design

Your website is deemed to be responsive if it loads seamlessly on different screen sizes. Currently, there are several gadgets with varying screen sizes. For example, a laptop or desktop typically has a screen size of 16 to 21 inches, a tablet 11 to 17 inches, and a mobile device has a screen size of 4 to 11 inches. Your website must be responsive to be appropriately represented on all these devices.  Responsive design also aids in the visibility of your SEO in Google and other search engine results pages. If your website does not perform well on all searchable devices, it might hurt your SEO ranking.

Simple Shapes

These two-dimensional form images have only one hue and no depth or texture. These simple shapes may have text printed on them and are frequently reminiscent of the 80s or 90s sticker design. These shapes can also be used as buttons (animated or static) or as a sticker informing us of a limited-time special. Whatever these stickers look like or what they involve, their common purpose is to catch the website visitor's attention.

Playful Typography Effects

To add a playful and creative element to your website while still relaying important information, you should consider using typography effects.  These are often present in small banners that display across the screen or small text bubbles or boxes.  When you use these effects, you can draw your customers’ attention towards those features.  This way, you can communicate messages with them without being direct or gimmicky about it.  Many novice web designers may have trouble creating these effects, but our experts in web marketing in Orlando can take care of this for you so that you can still have the aesthetic you want.


Approximately 90% of most customers will try to access your website through mobile. Because these phones have limited screens, your website design must stress the mobile-first strategy whose invention has been improved to allow more functionality for larger screens. As a result, the website does not suffer from display issues associated with smaller screens. Websites that prioritize smaller displays are said to avoid the first challenges that small enterprises typically confront.

Color Schemes with Gradients

Gradient color schemes are becoming increasingly popular, and this design trend is expected to continue. The explanation is most web designers want to replace the old-looking solid color gradients adding they have no value to the user experience.  Gradients using a particular color scheme, like reds to pinks, have become extremely popular in many branding packages as well.  Because color palettes have been more visually appealing to this generation, you will want to consider using this when you design your website for your target audience.  Look at the color palettes that give off the vibe that you want and choose a gradient to include a few different color choices.

Bold Colors

Many websites have been using bold colors, especially primary colors like red, blue, and yellow, to draw attention towards your messages or important information.  This creates a visually bold and stunning appearance to your website, which can attract many people towards those elements.  This is effective when these bold colors are placed against a dark or black background, as it allows the messages to pop or contrast in a bolder way. 

3D Simulated Visuals

A regular photo is no longer interesting to many web users.  Instead, you should consider adding some dynamic to your website by using 3D simulated visuals to portray your business products or features.   This is great for e-commerce businesses that struggle to convert sales on their site, as it will create interest around your products.  When you use a 3D simulated visuals, customers have a chance to see that product in real life, which can quell some of the anxiety surrounding online shopping.

Hover Features

Many websites are now much more interactive than they have ever been before.  One of the most recent popular trends in web marketing in Orlando is the hover feature.  This feature allows the web user to zoom in on aspects of the website.  For example, if they hover their mouse over the navigation menu, it will make those features much more prominent on the screen.  This not only provides them with a unique experience, but it also highlights certain aspects of the page, making it much easier to read.


Micro-interactions are another main element for a small business web design, required for small devices such as mobile phones. Adding additional interactive components to your website will boost the micro-interactions. As a result, integrating many interactive microelements breathes new life into your website and increases its production.

These are just a few of the web design trends that you should consider implementing when you are creating your business website.  Small businesses can gain visibility when they dedicate themselves to growing their websites and converting users to customers.  When you are looking for some extra help with your website, you should work with our experts in web marketing in Orlando.  Contact REK Marketing and Design to hear how we can help you today.

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