Seven Digital Marketing Tips for Small Business Growth and Exposure

Are you confused about where to start with your digital marketing for your small business?  Do words like backlinks and SEO leave you feeling overwhelmed?  In this day and age, it is essential to have a presence on the internet.  People will be looking on their computers, devices, and smartphones for a business they can trust, and without being on there, you won't even stand a chance against your competitors that are.  As professionals that work in web development in Orlando, we know how to grow your business's presence on the internet.  There are a few digital marketing tips that every small business should follow to encourage growth and expansion.

Update Your Website

If you have an outdated website, you will first want to take the time to do a complete overhaul of the old content.  Take the time to reinvent your website by including your new brand, updating all the information and content, and using new images.  This will give your website a fresh look, which will entice customers to stay on your page longer.  For those who do not even have a website for their small business, you will first want to build one.  This will take time, but it will be well worth it in the end, as customers will be able to quickly access you whenever they need to.

Make Sure Your Site is Mobile-Friendly

Even though you are likely using a desktop computer or laptop to create your business website, it is important to check to make sure that your site is mobile-friendly.  The majority of your customers will be using their devices or smartphones on-the-go to find your business and get the information they need.  If your site is slow to download, images are too large, or your site isn't capable of showing up on these devices, the customer may choose another business.  Be sure that your site works on phones so that you don't lose any business.

Complete All Meta-Data

When you are designing your website, you need to take the time to pay attention to all the fine print and details, including the meta-data.  This includes the snippets, tags, URLs, and more.  Although it may seem easy to forget about this information, because it is not what your visitors will see directly, it can launch your website's visibility.  You can positively impact your SEO rankings by including relevant and searchable keywords into the meta-data of your website.  Take the time to familiarize yourself with all of these necessary categories so that you don't miss an opportunity.

Add a Blog

Blogs are a popular and trendy way to stay relevant to your target audience.  Not only do blogs provide you with a place to create a following with updated information, but they are also positive factors that increase your SEO.  When you have a blog on your website, search engines will take notice of your newly updated, evergreen content.  Because rich, quality content is favored by search engines, they will value this and place you higher in the rankings for related search queries.  As a company that offers web development in Orlando, we can help you set up your blogs and make sure that your content is rich and consumer-driven so that you can create a following around your site.  Just imagine the people that will come in each month to read it.  They have a higher percentage of becoming lifelong customers when you keep drawing them back to your site.

Encourage Social Sharing

Social sharing is essential in growing your audience organically.  When you encourage your visitors and previous customers to share your content with their following, you actually create organic reviews and testimonials.  Many people are more likely to trust the recommendations of their friends and family, so when they see your business name, services, and goods on someone's page, they will take the time to check you out.  This earns you a chance to become more visible and reach a warmer market.  Include social sharing buttons on your website and on your social media accounts to make it easy for your customers to follow and tag you.

Optimize Your Images

When you save your images to your website, take advantage of the extra SEO opportunities and fill out the information as descriptive as possible.  Avoid saving your images with numbers or undescriptive tags.  Instead, explain what's going on in the photo and optimize by using searchable keywords.  This is a hidden trick that many experts in web development in Orlando use to increase website rankings.  Also, studies have been done that suggest using images with people or experiences are powerful marketing techniques.  Instead of choosing images with abstract graphics, choose relatable and realistic pictures of real-life people, settings, and events.  This will help to increase your conversion rate by providing your visitors with what they enjoy.

Include a Call to Action

Each website should also have a call to action directly on their site.  This can range from signing up for email marketing, leaving their feedback, or signing up for specials and coupons.  When you encourage your customers to sign up for your list, you then have their information to continue marketing to them.  This practice is valuable in creating a community around your target audience, which also motivates customers to actually convert.  Call to actions can be placed on landing pages or separate 'contact us' pages in your site.  Be sure that it is clear to navigate to these pages so you don't miss an opportunity to gain more customers.

These are just a few tips that you can use when creating your digital marketing content.  In order to watch your business truly grow, you will need to dedicate time to learning these new approaches and optimizing your website for more visibility and exposure.  If you do not have the time or resources to do this, consider hiring professionals for web development in Orlando.  Contact REK Marketing to hear how we can help you today.