Do you want to reach more customers online? Are you looking to make a statement with your digital marketing efforts this year? Because of the overwhelming use of the internet in 2020 with the lack of in-person business and social gatherings, there has been a rise in many new internet trends. Many of these trends have infiltrated digital marketing, making their way into the promotional materials of businesses selling products or advertising their services. As a company that specializes in web design in Orlando, we are always looking to stay updated and current with our design and marketing campaigns. These are some of the most popular digital marketing trends in 2021.
People online love to be stimulated and engaged, more so now than ever before. For this reason, people have been creating web marketing materials that are more interactive. Interactive content includes the use of 360-degree videos, polls, quizzes, and augmented reality advertisements. All of these materials are much more captivating, which causes your users to stop what they are doing and pay attention. Interactive content provides your visitors with a more immersive experience with your content, which is typically memorable enough to leave an impression on them and encourage their return to your business.
Similar to interactive content, many businesses are trading out their images and graphics for video content. With the rise of TikTok and other video social media platforms, people tend to enjoy a quick show instead of a still image. Sell your business by creating small videos that can be posted onto your website to communicate new information, specials, discounts, and important business information. Today, people want to understand what you offer by seeing it in action.
Although videos are on the rise, you still want to make sure that your website content is rich and full of high-quality information. Without the use of high-quality information, Google and other search engines will still not favor you in their rankings during queries. People will get bored and move onto other sites when they cannot find this information. In fact, you will actually want to build your website content around contextualized for a target audience. When you target an audience using keywords they would be searching, search engines will notice this and favor you on their web searches. Trust our experts in web design in Orlando to take care of your content marketing needs and ensure that your SEO score is high.
People love a personalized experience. When you give them a custom experience through your email marketing tactics, they will likely remember that extra step and come back for more eventually. Showing your customer that you value their purchases is just one way to create a lasting relationship with your customers. When you find the previous search history of a particular customer and follow up with custom emails offering suggestions or coupon codes, you may notice how effective and enjoyable that experience is for your customers. It also has a positive impact on your conversion rate, which will work to boost your overall revenue. Personalized emails are a great way to take the extra step in recognizing that your customers are an essential and appreciated part of your business.
Have you ever been on a website that prompted you to chat or ask questions while you were there? These chat bots have become a wildly popular trend that many businesses and services have begun using to upgrade their customer service on their websites. This allows people to get immediate answers to their questions to rapid responses to their concerns, which is critical in making the conversion from web user to customer. People want answers, and they want them quickly. If they don't get the answer they are looking for when they are on your site, they will find somewhere else to go. Don't let this happen to you by using chat services on your website.
Gone are the days when print advertising can solely work for promoting your business. Also, gone are the days where only one website will work. Instead, you will now need to place your efforts in many places, like social media, popular forums, industry publications, and more. Find out the platforms that draw the biggest traffic in your website, and then stick with those. Unfortunately, when you use cross-platform marketing, you will need to increase your efforts in web design in Orlando. You will want to assemble a team of professionals that can assist you in managing all of your accounts so that you optimize all of their potential and possibilities for your business.
When it comes to using your website as the sole way to drive traffic to your shop, that may no longer suffice. You want to make sure that you have a presence on multiple social media channels as well. However, you want to be smart about the platforms that you choose. First, you need to identify your target audience. After you know about the trends, demographics, and interests of your target audience, choose the platform that they frequent the most. Put most of your energy into that platform, as that is where you will find the most business.
These are some of the most popular digital marketing trends that you'll want to implement into your marketing campaign in 2021. When it comes to engaging with your visitors and creating more relationships with potential customers, you want to be up-to-date with the trends. As experts in web design in Orlando, we can provide you with a content-rich, aesthetically-pleasing, and current website and much more. Contact us to hear more about our web design and marketing services today.