6 Quality Web Design Elements
Nearly 70 percent of users prefer seeing a beautifully designed website instead of a simple, plain one when given 15 minutes to read the content. Therefore, it is crucial to understand the essentials of web design to build the best website possible for your business. Various elements make for quality web design in Orlando. Our experts offer these key elements to work into your web design:
Easy navigation
Users want to access information easily and quickly when they visit your website. It is vital to include easy navigation for your users to keep leads on your page. No audience wants to struggle with finding information. They expect easy access to your navigation bar and be quickly directed to any information they require. Poor navigation will discourage readers from being engaged with your webpage. Users have short attention spans. They must promptly access information if you hope to keep them engaged. Designing navigation properly helps users get any information they need quickly and easily. Your website's navigation should be self-explanatory and straightforward. It is helpful to include broader headings covering various subtopics to help your readers easily find the info they need. Solid navigation is the best way to help your readers quickly find the information they need.
Responsive design
Responsive design is more essential than ever with continued growth in mobile devices. Readers will likely access your website from various devices like desktops, tablets, and smartphones. Ensuring that every reader has a positive experience is vital if you hope to keep leads on your website. Responsive design makes it easy for readers to enjoy your website’s experience no matter what device they are using. Ensuring that your site is appropriately sized for their device is essential. In addition, responsive design is valuable in keeping users interested and engaged in your website. You have no choice but to integrate responsive design if you hope to have a successful website design.
Impactful visuals
Visual elements can improve website engagement. Users are 10 times as likely to have interaction with videos over text. That being said, do not overload your website with videos and photos because it will make it feel cluttered and overwhelming. It can be challenging to read a page if there are too many images. It is crucial to balance text and images on your page if you want to have a successful website. Adding too many visual elements to encourage engagement is not always the best idea. You must use your visual features with purpose. For example, if you have a text block that details your company's services, you might integrate a video under the text explaining your services in more detail. This will keep your audience engaged and allow them a point of interest for interacting. You can make better decisions about your website when you understand why web design matters.
Quality copy
Your readers visit your site to learn important information. Therefore, it is essential to write good copy when including information on your website. Your audience will remain on your page longer and stay engaged when you have good copy for them to read. In addition, they will be more likely to learn details about your business and browse all of your information. For consistency, your writing style should align with your website style. Website content is just as crucial as overall web design, so never forget to provide readers with their desired information.
CTA (call to action) buttons
You want to guide leads on your website to convert. A CTA button is an essential element that allows your web design to encourage your readers to take action. Your audience will move forward to the next step with a well-designed call to action. These buttons stand out on your web page while still fitting into your website's design. Your reader's eyes should immediately be drawn to these buttons. Better page results are driven by integrating call-to-action buttons within the design of a website.
Optimal page speed
It will not matter if you have a fantastic website design if your readers never get the chance to see it. An essential element of website design is page speed. Optimal page speed helps your page quickly load so that readers can quickly access information. Every reader hates waiting for pages that load too slowly. Users will soon lose interest if your web page takes too much loading time. Users often return to search result pages and choose a different website. You can use Google page insights to check the speed of your page. This essential tool allows you to see your site's speed and learn where to improve. Many digital marketing companies also offer page speed services that enable businesses to have faster-loading pages.
These are just some of the essential elements required for incredible web design. Contact us today for more information on web design in Orlando and across the country.