An Overview of SEO in Orlando
Search engine optimization is a set of practices designed to improve web pages' positioning and appearance in organic search results. A great SEO strategy is necessary for improving the quantity and quality of your website traffic because organic search is the best way for people to discover and access online content.
Why SEO in Orlando is important
Understanding SEO's value helps to break down its definition into three parts:
Organic search results
These are the unpaid listings that appear on search engine results pages (SERP) that a search engine decides carry the most relevance to a user search. Ads often make up a large portion of most SERPs. Organic search results are different from these ads because they are positioned on the search page based on the search engine's organic ranking algorithms instead of an advertiser's bids. Therefore, it is impossible to pay for higher page rankings in organic search results.
Quality of organic traffic
This refers to the relevancy of the user and their search query to your website's existing content. So, for example, you might attract a million visitors a day. Still, if they visit your site because Google told them you're an excellent web-design resource when you're actually a clothing designer, those visitors are likely to leave your page without any conversions at all. Again, this is because high-quality website traffic only includes visitors who are truly interested in the information, products, and resources offered by your site. The best quality SEO capitalizes on the search engine's effort to match a search query to the web pages listed in the SERP.
Quantity of organic traffic
This relates to the number of users directed to your site through organic search results. It is proven that internet users are much more likely to click on search results appearing near the top of the SERP, making it vital to use SEO strategy to rank relevant pages as highly on a SERP as possible. Additionally, you are much more likely to see increased valuable conversions based on the number of high-quality visitors attracted to your site.
How SEO works
Search engines like Bing and Google use crawlers, sometimes also called spiders or bots, to gather important information about any content they locate on the internet. A crawler starts from known web pages and follows the internal and external links to other pages within and outside a site. Content from those pages combined with the context of links followed helps the crawler understand what every page is about and how it connects to the many other pages within the search engine's index.
When a user speaks or types a query into a search box, the search engine uses complicated algorithms to pull out pages it believes to be the most valuable and accurate list of results for that query. Organic results often include local business listings, videos, images, news articles, web pages full of text, and other types of niche content. Multiple factors are used for a search engine's algorithms and are constantly evolving to keep up with machine learning advances and user behavior changes. SEO uses the understanding of these factors for ranking to develop and implement search strategies, including a balance of technical, off-page, and on-page best practices.
Organizations hoping to earn and maintain the highest SERP rankings, and as a result, high-quality user traffic, need to utilize strategies that prioritize user experience, engage non-manipulative tactics for ranking, and develop beside users and search engines changing behaviors. Additionally, it is essential to note that other digital marketing practices, like pay-per-click advertising, email marketing, social media management, community management, and conversion rate optimization, are typically outside of the definition and scope of traditional search marketing.
Hopefully, this has given you a better understanding of SEO in Orlando. So contact us today to get started and get your company closer to the top of SERPs.