Best Practices for Keyword Research and Keyword Targeting

Best Practices for Keyword Research and Keyword Targeting

The first stage in search engine optimization is really to decide what it is you're optimizing for. This implies determining the terms individuals are searching for, also known as keywords, that you desire your site to rank for in search engines like Google. Sounds straightforward enough, right? I want my candy bar company to show up when people look for "candy bars," and perhaps when they type in something like "buy candy bars."Unfortunately, it's not entirely that easy. There are a few critical factors to consider when deciding the keywords you need to target on your website unless you would rather leave the hard work to SEO companies in Orlando:

  • Search Volume – The first element to contemplate is how many individuals (if any) are searching for a provided keyword. The more individuals there are looking for a keyword, the larger the audience you stand to acquire. Conversely, if no one searches for a keyword, there is no audience open to finding your content via search.
  • Relevance – If a term is searched frequently, that's wonderful: but what if it's not entirely relevant to your potential? Relevance appears straightforward at first: if you're marketing enterprise Search Engine Optimization Services, you don't want to pop up for queries that don't have anything to do with your company, like "baby supplies." But what about queries like "Search engine help"? This may intuitively appear to be an excellent explanation of what you do. Still, if you're peddling to Fortune 500 companies, most of the traffic for this extremely competitive query will be searchers who don't have any interest in purchasing your services (and the people you do want to reach may never purchase your costly, complicated solution based on a straightforward Google search). Conversely, you may believe a diverging keyword like "best internet marketing solutions" is completely irrelevant to your company since you don't sell internet marketing solutions. But if your prospect is a marketing director, getting in their sights with a valuable resource on assessing pay-per-click implements might be a perfect way to start a connection with a potential buyer.
  • Competition – As with any industry opportunity, with SEO you want to evaluate the potential expenses and probability of success. This indicates comprehending the close competition (and probability to rank) for precise terms for SEO.

First, you must understand your prospective clients and what they're likely to search for. If you don't already know who your potential clients are, considering that is an excellent place to begin, for your company in general and SEO. From there, you need to understand:

  • What kinds of things are they interested in?
  • What concerns do they have?
  • What sort of language do they employ to describe what they do, the tools they use, etc.?
  • Who else do they buy things from (this indicates your opponents, but also could indicate divergent, related implements – for the SEO marketing company, think other business marketing mechanisms)?

Once you have answers to these questions, you'll have an initial sampling of potential keywords and domains to support you in getting more keyword ideas and arrange some inquiry volume and competition metrics around.

Use the list of core ways that potential prospects and clients explain what you do to input into keyword implements like Google's own keyword tool or others like WordStream's keyword tool or Uber Suggest.

You can see a more complete list of keyword tools with a quick Google search, but the primary idea is that you'll want to run several probes with an assortment of distinct keyword tools in this first step. You can also utilize competitive keyword tools like SEM Rush to notice what terms your opponents are ranking for. These tools scrutinize thousands of diverse search results and show you every search term they've noticed your competitor ranking on Google recently.

Again, this doesn't only have to be something you examine for competitors. You can look at other tools selling to the same market for content ideas and explore major niche publishers who discuss your topic to discover what types of keywords those websites are pushing traffic for.

Additionally, you're probably getting some traffic from search engines if you own a current site. If that's the circumstance, you can utilize some of your keyword data to assist you in understanding which phrases are compelling traffic and which you may be capable of ranking a bit better for.

Unfortunately, Google has ceased delivering much of the data about what individuals are searching for to analytics companies. Still, you can utilize SEM Rush or tools like SpyFu on your website to get a feel of the phrases you're ranking for with their estimated search volume. Google also makes more of this information available on their accessible Google Search Console interface. If you haven't created an account, this is a useful SEO tool for mining search query data and analyzing various specialized SEO problems.

Once you set up Google Search Console, you can navigate to their link when logged in and witness the search queries that drive traffic to your site. These are good phrases to focus extra content publicity and interior linking around, and are also excellent seed keywords to help you get better ideas about what to target.

Once you understand how your prospects speak and what they search for, have explored the keywords pushing traffic to competitors and related websites, and are aware of the terms propelling traffic to your site, you need to understand which terms you can possibly rank for and where the best prospects lie.

Choosing the close competition of a keyword can be a somewhat complicated task. At a very high level, you need to understand:

  • How trusted and authoritarian other sites are that will compete to rank for the exact term are. In other words, how many links does the entire site get, and how high quality, dependable, and appropriate are those linking sites?
  • How in line they are with the keyword itself. For example, do they deliver an excellent answer to that searcher's question?
  • How favored and authoritarian each page in the search result is. In other words, how many links does the webpage itself include, and how high quality, dependable, and appropriate are the linking sites?

You can plunge deeper into deciding how competitive keywords are in Backlinko's comprehensive guide or using WordStream originator Larry Kim's competitive index formula. There is also an assortment of different instruments, most of them paid, that offer keyword difficulty scores.

Use these best practices to research and target keywords. And if you are researching SEO companies in Orlando, REK Marketing and Design has you covered. Contact us today to learn how we can help your business rank on search engines.



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