Ways to Lure More Readers to Your Blog

Ways to Lure More Readers to Your Blog

Ways to Lure More Readers to Your Blog

Ascending the search engine ladder demands a bit more than just publishing your posts. To pop up among those initial search results, you first need to be familiarized with this critical acronym: SEO, or search engine optimization. It means making your website readily readable and accessible by search engine bots so that your pages appear for relevant searches. What's more, your content should be regularly updated and contain distinctive, helpful information readers can't locate elsewhere. So whether you create a blog or add a blog section to your website, below are the top blog tips for SEO in Orlando.

What is SEO, and why is it critical for bloggers?

Search engines locate, audit, and provide blog posts to people looking for them. Therefore, if your blog content is the most relevant, informative, and in-depth, your blog will likely be shown toward the top of the SERP (search engine results page).

By optimizing blogs for SEO, you can:

  • Increase website authority
  • Boost visibility
  • Increase site traffic
  • Generate additional leads
  • Discover the best topics

Unfortunately, many great writers with established blog websites have already written about your industry topics. So, how can you ensure your blog posts stand out to search engine bots? Analysis and intent.

Identify your blog's target audience

When creating a blog, concentrate on just a few key topics. Then, produce posts that address your target audience's needs, pain points, and queries. This customized experience will enhance how the search engine regards your website as an authority on these topics and simultaneously contribute value to your readers.

Do comprehensive keyword research

Your initial research objective is to target niche keywords within your site's expertise to discover the most profitable topics to write about. Just a reminder, keywords are brief phrases an individual enters into a search engine. By inserting such keywords into your content strategically, you'll improve your odds of appearing in the Search engine results for that particular query. Ideally, you'd select the most popular terms to get more traffic to your posts. Nevertheless, these comprehensive, favored terms are highly competitive and typically produce a wide range of results.

For instance, assume someone keyed in "cake" on a search engine: Their intent is not very clear, so the search results will mirror this ambiguity. In this circumstance, you'd compete with powerful pages like Wikipedia, well-established recipe blogs, and the 2014 film "Cake."

Regarding your keyword selection, more is consistently better, as these phrases tend to be more accurate and much less competitive (e.g., "gluten-free lemon pudding cake recipe"). In addition, such "long-tail" keywords let you target a precise intent that directly responds to your audience's question.

Locate such specific intent keywords that contain a solid amount of search volume. With that volume, ranking is much more competitive. To find the proper keywords, list the broad topics (also called 'seed topics') you'd enjoy writing about. Then break them into more technical topics. For example, for a beauty blogger, the seed topics could be foundation, eyeliner, contours, etc. The more specialized topics may be, for instance, oily skin foundation, black liquid eyeliner, etc.

Use these valuable (and free) SEO tools to discover great keywords for blog topics and uncover their search volume. Some of our favored tools for locating blog topics include:

  • Semrush– often employed for keyword research and search engine ranking data, including metrics like search volume and price per click.
  • Ahrefs- an implement that offers you lots of suggestions when you give your keyword research scope. After broadcasting your post, use Ahrefs to follow how your blog functions in search rankings weekly.
  • Answer the Public – an implement that offers you a massive list of queries and related terms around your subject of choice.
  • Keywords Everywhere – a Chrome extension that displays the search volume for different keywords. Excellent to use in combination with Answer the Public.

Examine the intent

A standard mistake bloggers make when optimizing blog content is composing content that doesn't address intent in the eyes of Google search bots. For example, you may have uncovered a keyword that you believe perfectly fits your blog; however, if the writing does not address what Google thinks the searcher is looking for, your article will probably not rank in search results. For instance, if you address the keyword "resume templates" with your blog post, but the SERP focuses on product pages, your post will presumably not materialize on the first page. To bypass this, examine the live SERP of your keyword to confirm the intent before writing the blog.

Perform competitive research

The best way to check out your competitors? Easy, just Google them. Your next research lesson is to calculate how to enhance your content above what is already ranking.

First, search for your desired keywords and peek at your top five to ten competitors to understand the type of content individuals want when searching for the term. Also, pay attention to the average length of their blogs and strive to remain in that range. Finally, you can pull inspiration from their posts to ensure you compose the most comprehensive and in-depth blog post possible.

Then, consider the additional value that only you can deliver in your work. For example, perhaps you tested various recipes for a tres leches cake and discovered the magic combination of ingredients. Maybe your photos are considerably more appealing than the ones you noticed in the top search results. Or you created a video that contains all the steps for your recipe? These added elements can take your blog content to the next level and benefit your site's authority and expertise to Google.

Select SEO-friendly blog layouts

As noted above, you must produce content that adds value to surpass your competition. Search engines like Google, Bing, and Yahoo frequently prioritize thorough, research-based content with accurate data.

When brainstorming possible blog ideas, consider these blog layouts that convey helpful details:

  • Listicles
  • Comprehensive "how to" guides
  • Tutorials
  • Infographics
  • Case studies
  • Expert round-up blogs
  • Beginner "what is" blogs

These are just a few ways to attract more readers to your blog with SEO. If you want an expert on the job, call us first for SEO in Orlando. Our experience and expertise will exceed your expectations every time.