What is Search Engine Optimization (SEO) and Why it Matters

What is Search Engine Optimization (SEO) and Why it Matters

What is Search Engine Optimization (SEO) and Why it Matters

You've probably heard of Search Engine Optimization (SEO). If you haven't already, you can get a quick Wikipedia description of the term. Still, understanding that SEO in Orlando is the approach of influencing the visibility of a site or a web page in a search engine's unpaid listings doesn't actually help you answer essential questions for your company and your site, such as:

  • How do you, for you or your company's website, optimize your content for improved search engine rankings?
  • How do you improve your website's organic search visibility to make your website content easy to be located?
  • How do you know for sure how much time and effort to spend on Search Engine Optimization?
  • How can you distinguish good Search Engine Optimization guidance from poor or damaging Search Engine Optimization guidance?

What's probably fascinating to you as a company owner or worker is how you can use Search Engine Optimization to assist in driving more appropriate traffic, leads, sales, and ultimately income and returns for your company.

Why You Should Care About SEO

Tons of individuals search for things on the internet. That traffic can be highly potent for a company, not because there is a ton of traffic but because there is a ton of highly particular, high-intent traffic.

If you sell high-performance tires, would you prefer to buy a billboard, so everyone with an automobile in your vicinity notices your ad (whether they will ever have an interest in high-performance tires or not), or have your site pop up every time someone in the world types "purchase high-performance tires" into their search engine? Presumably, the latter, because those individuals have commercial purpose, meaning they are speaking up and stating that they desire to purchase what you have to offer.

Individuals are searching for any form of items directly connected to your company. Past that, your potential clients are also exploring all sorts of items that are just loosely connected to your company. These symbolize even more chances to link with those people and assist with answering their questions, solving their problems, and becoming a trusted resource for them. For example, are you more likely to buy your high-performance tires from a trusted resource who delivered great details each of the previous four times you searched on Google for assistance with a problem or a company you have never even heard of?

What Really Works to Drive Traffic from Search Engines

First, it's critical to mention that Google is accountable for the majority of the search engine traffic on the planet (though there is invariably some fluctuation in the genuine numbers). This may range from niche to niche, but it's probable that Google is the prevailing party in the search results that your company or site would desire to show up on. The expert approaches outlined in this blog will help place your website and its content to rank on different search engines, as well.

Regardless of which search engine you utilize, search results are continuously changing. Google, in particular, has updated lots of elements encompassing how they index sites by mode of many diverse animal names lately, and a ton of the most straightforward and inexpensive routes to get your pages to index in search outcomes have evolved to be excessively risky in recent years.

So what works? How does Google decide which pages to produce in reaction to what individuals search for? How do you bring all of this priceless traffic to your website?

Google's algorithm is highly complex and challenging to manipulate, but at an extremely high level:

  • Google is scrutinizing for web pages that possess high-quality, pertinent details regarding the searcher's query.
  • They decide relevance by "crawling" (or reading) your site's content and assessing (algorithmically) whether your content is applicable to what the searcher is searching for, primarily based on the keywords it includes.
  • They define "quality" by a plethora of standards, but paramount among them is still the amount and grade of other sites that link to your webpage and your website as a whole. To put it incredibly simply: If the sole websites that link to your high-performance tire site are blogs that no one else on the internet has linked to, and my high-performance tire website accumulates links from trusted sites that are linked to repeatedly, like CNN.com, my website will appear more trusted (and considered to be higher quality) than yours.

Increasingly, other components are being considered by Google's algorithm to decide where your website will index, such as:

  • How individuals engage with your website (Do they discover the information they require and remain on your site, or jump back to the inquiry page and click on a different link? Or do they simply ignore your listing in search outcomes entirely and never click through?)
  • Your website's loading rate and mobile optimization
  • How much unusual content you maintain (compared to very "thin" low-value content or duplicate content)

There are hundreds of indexing factors Google's algorithm regards in response to search queries, and they are continually revising and purifying their approach. The good news is that you don't have to be a search engine intellectual to rank for practical terms in search engine results. Instead, you can use established, repeatable best practices to optimize your website for searches that can help you push targeted traffic via search to your site without needing to reverse-engineer the primary functions of one of the planet's most valuable establishments.

REK Marketing and Design is poised and experienced to do the hard work for you. We have the reliability, experience, and knowledge to help your site achieve top search engine rankings with Search Engine Optimization services that drive organic leads directly to your site. In addition, we provide proper keyword placement, social marketing backlinks, and Search Engine Optimization management to ensure your site does not get lost in a crowd of websites that are not marketed optimally. Finally, we offer affordable packages to keep your company competitive no matter the industry. Contact us today for more information on our SEO in Orlando and how we can make your business better.