So, you’ve done the hard work of building a website, and now you need traffic. The single most important search engine to get traffic from is Google. This is because Google sees billions of searches every day, and if your website is deemed trustworthy and valuable, it will show up at the top of a Google search. But how does Google navigate through your website to determine if your content is valuable? In this blog post, we will discuss how to help Google navigate your site more efficiently.
The first step to helping Google navigate your site more efficiently is by creating a site map. A site map is a file that lists all the pages on your website in a hierarchical format. This helps Google understand the layout of your site and where the most important pages are. Having a site map also ensures that all of your pages are indexed by Google. If you’re using WordPress, you can download a plugin such as Yoast SEO and it will automatically create a site map for you.
Another way to help Google navigate your site more efficiently is by adding breadcrumbs. Breadcrumbs are a secondary navigation scheme that shows the user’s location in a site or web app. Adding breadcrumbs will help Google understand the structure of your site and make it easier for users to navigate your site. If you’re using WordPress, you can download a plugin such as Breadcrumb NavXT to add breadcrumbs.
Internal linking is when you link to other pages on your website from within your content. Internal links help Google understand the context of a page and how it relates to other pages on your site. When you’re creating content, be sure to link to other relevant pages on your site. This will not only help Google navigate your site more efficiently, but it will also keep users on your site longer.
Page speed is an important factor when it comes to SEO. Google wants to provide its users with the best experience possible, and a slow-loading website is not going to do that. To help Google navigate your site more efficiently, you need to optimize your page speed. Some ways to do this include compressing images, minimizing HTTP requests, and optimizing your code.
Finally, to help Google navigate your site more efficiently, you need to have a mobile-friendly design. Mobile usage has surpassed desktop usage, and Google knows this. In fact, Google now uses the mobile version of a website for indexing and ranking. This means that if your website is not mobile-friendly, it will not show up in a Google search on a mobile device.
In summary, if you want to increase your website traffic, you need to help Google navigate your site more efficiently. This means creating a site map, adding breadcrumbs, internal linking, optimizing page speed, and having a mobile-friendly design. By implementing these tips, you’ll not only improve your website’s SEO, but you’ll also provide a better user experience for your visitors. Keep in mind that SEO is an ongoing process, so be sure to regularly update your content and monitor your site’s performance. If you're in need of website and SEO services in Orlando, be sure to contact REK Marketing & Design for expert guidance.