How to Build Successful Content Pillars to Boost your SEO Strategy

How to Build Successful Content Pillars to Boost your SEO Strategy


Having a successful SEO strategy is becoming increasingly important for any business to stay ahead of the competition. Content pillars are an extremely effective method of building a strong SEO foundation for your website that will increase traffic and conversions. Content pillars can be defined as a cluster of interlinked content that address specific topics that are significant to your business. In this blog post, we will be discussing everything you need to know about how to build successful content pillars that will boost your SEO strategy. So, let us dive in and explore some tips and tricks to get started.


1. Define your topic and subtopics

The first and most crucial step in building a content pillar is selecting a topic based on your primary business goal. Once you have identified your topic, you need to decide on several subtopics that are related to your main topic. For example, if your business is selling organic food products, a specific topic would be “organic food benefits,” and subtopics could include “organic farming,” “organic food recipes,” “organic ingredients,” etc.

2. Create High-quality content

Now that you have selected your topic and subtopics, it is time to create high-quality content. Your content needs to be relevant, informative and should offer value to your target audience. While creating your content, you should reference sources, include images, and graphics to make your content more visually appealing.

3. Interlink your content

Inter-linking your content within your content pillars helps search engines navigate the content on your website. Interlinking makes it easy for the search engine to understand the topic's importance and hierarchy, and it increases the visibility of the subtopics. It improves user experience as they navigate through your website and helps search engines to understand the topic relevance better.

4. Consistently Update your Content

Maintaining and updating your content regularly is essential to keep your website relevant and up-to-date. Regular updates show search engines that your website has fresh content that is timely and relevant. This improves the user experience and boosts your website’s search engine ranking.

5. Promote and Share your content

Once you have built your content pillars, you need to promote and share it. Promoting your content involves sharing it on social media platforms, through email campaigns, and other relevant channels. It is essential to ensure that you use relevant keywords, hashtags and meta descriptions when sharing your content to improve your SEO ranking.



Building successful content pillars is an effective way to improve your website’s SEO ranking. When creating content pillars, make sure you define your topic and subtopics, create high-quality content, interlink your content, consistently update it, and promote it. Incorporating these strategies into your content marketing plan will help your website grow traffic, increase engagement, and boost your SEO ranking. If you need help with your website's SEO in Orlando, FL, contact REK Marketing & Design today for more information. Let's build successful content pillars together!

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