Keyword Mapping for SEO

Keyword Mapping for SEO


In the world of digital marketing, Search Engine Optimization (SEO) is crucial for businesses that want to get ahead. Enhancing your website’s SEO can be extremely effective in getting your website higher up on search engine result pages, and ultimately driving more traffic to your site. Keyword mapping is an essential part of SEO as it helps assign specific keywords to each webpage on your site. In this blog post, we will discuss the details of keyword mapping for SEO, how it can enhance your website’s SEO and contribute to higher traffic. If you are looking for SEO companies in Orlando, FL, do reach out to our experts at REK Marketing & Design to know more.


What is Keyword Mapping for SEO?

Keyword mapping is essentially the process of assigning specific keywords to each page on your website. As you probably know, Google and other search engines analyze the content of your website, to determine which keyword phrases are most relevant to your site and its content. The search engines then use this information to determine the order in which your website appears on relevant searches. By using keyword mapping properly, you can ensure that search engines recognize the relevancy and accuracy of your web pages.

How Does Keyword Mapping Affect SEO?

Keyword mapping helps build a connection between the keywords people use when searching, and the specific web pages on your site. For example, if you sell baby products on your website, you would probably have a specific page for "baby toys" and separate pages for other types of baby products. Assigning the correct keywords to each relevant page on your site can help search engines understand what the page is about, thereby improving your website’s search rankings. When properly done, keyword mapping can help you achieve high search engine rankings for your website.

How to Create and Implement a Keyword Map

Keyword mapping can be a time-consuming process but when done well, it will support a successful SEO strategy. Here is a step-by-step guide to creating a keyword map:

  • Step 1: Define the area of focus for your website pages. Perhaps you want to focus on a specific product or service?
  • Step 2: Create a spreadsheet to document as many relevant keywords and variations as possible. Do a thorough research to find the relevant keywords and phrases that are more likely to used by your potential customers?
  • Step 3: Categorize the keywords you've gathered into different groups. This could be by web page, campaign or product type.
  • Step 4: Assign keywords to each relevant page on your site. Be sure to prioritize your target keywords, ensuring only one target per page.
  • Step 5: Implement the keyword mapping on your website. Ensure that the pages are tagged correctly and the metadata is optimized for the specific keyword that has been assigned, making it easier for the search engine crawlers to read the content on your web pages.


If you want to enhance your website’s SEO and draw more traffic, keyword mapping is an essential part of your digital strategy. By giving individual pages your website specific keywords, you can help search engine crawlers understand the relevancy of your site. Although the process of creating a keyword map can be a bit daunting and time-consuming, it can go a long way in boosting your website’s SEO and therefore increasing website traffic and generating more revenue. If you are looking for SEO companies in Orlando, FL, do connect with us at REK Marketing & Design as we can give you all the necessary guidance and support to enhance your website’s SEO.

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