Growing Leads
What Prospects Need to See on Your Website to Call
Our original email was completely focused on our company and the services that we provide. That is a line our owner, David Lertola, gave to MarketingSherpa for a ...
Case Studies
Only 1 in 8 Website Form Fills Was a Real Customer. Here Is How to Count Your Leads Honestly
We read all 508 form submissions our website received over eleven months. Only 63 were real potential customers. Here is what the rest were, and how to count yours honestly.
Is Word of Mouth Enough to Grow Your Business?
If word of mouth is your only source of leads, you have almost no control over how many show up or when, and referrals are great right up until the month they dry...
Here We Go Again: Another Google Spam Update
If your website traffic slipped around September 24, the September 2026 Google spam update is the most likely reason. Google began rolling it out that morning, it...
Google Business Profile Suspended in Philadelphia? Read This
A Google Business Profile suspension tends to arrive at the worst possible moment, and it arrives with no heads up at all. One day your Philadelphia business is on...
Google Business Profile Suspended in Orlando? Do This First
Few things rattle a business owner like the email that says your Google Business Profile has been suspended. There is no warning. One minute your Orlando company...
Google's New Generative AI Report: What Flat or Falling Impressions Are Telling You
Google Search Console just rolled out a new Generative AI report, still in beta, that shows how often your site appears inside AI Overviews and AI Mode. If your...
Google Bug Alert: You Can No Longer See Your Review Replies in Google Business Profile
If you replied to a Google review recently and cannot find that reply anywhere, you are not imagining it. There is an active bug in Google Business Profile where...
Does Blog Traffic Really Convert Leads? An Orlando SEO Reality Check
Short answer: most of it does not. A blog can pull thousands of visitors a month and still send your sales team nothing, because the kind of traffic you attract...
When Should Your Orlando Business Market Around a Cultural Moment?
Jump in when the moment genuinely connects to your industry and you can move quickly. Sit it out when the only connection is that everyone else is posting. That is...
Refresh or Rebrand: Which Does Your Orlando Business Actually Need?
The short answer comes down to your leads. If traffic is climbing and the campaign is healthy but you just want a fresher look, you want a refresh. If leads have...
The Social Media Metrics Orlando Businesses Should Stop Chasing
Stop chasing likes, views, and comments on content anyone could have Googled. Start chasing engagement on the topics that actually turn into calls. Big numbers on...