On-page SEO refers to any optimization done on the actual content of your website. This includes things like optimizing titles and meta descriptions, using relevant keywords throughout your content, ensuring proper formatting, creating internal links between pages on your site, and using alt tags for images. All of these elements are important for helping search engine spiders understand your page content and rank it accordingly in search results.
In contrast to on-page SEO, off-page optimization focuses on external factors that can affect how well a page ranks in search results. This includes things like link building from other websites to yours, guest blogging or contributing content to other sites in order to gain backlinks or mentions of your brand, social media marketing efforts that encourage users to link back to your site, and other forms of online promotion such as influencer marketing or email campaigns. All of these activities work together to build up the authority of your website in the eyes of search engines so that they will rank it higher in search results.
Both on-page and off-page SEO are crucial components of successful Search Engine Optimization efforts. On its own, no single element can guarantee success; only when all components are used together can you expect tangible results from an SEO strategy. For website owners looking for sustainable organic traffic growth over time, combining both on-page and off-page strategies is essential for maximizing visibility in search engine rankings. With a little bit of effort put into both areas, you can see real improvements in traffic numbers over time!