If you're looking to improve your website's ranking on search engines, then you need to focus on technical SEO. By technical SEO, we mean making sure your website meets the technical standards and guidelines set by search engines like Google. Technical SEO fixes can make your website faster, easier to navigate, and more accessible to search engines – all of which improve your website's ranking. In this blog post, we're going to talk about some of the top technical SEO fixes you should be making to your website.
Google considers website speed one of the most important ranking factors. People don't like to wait for slow websites to load, and neither do search engines. A slow website can harm your chances of ranking well. You can check your website speed easily using tools like Google PageSpeed Insights or GTmetrix. These tools will not only tell you how fast your website is, but they'll also provide recommendations on how to improve its speed.
Images are an essential element of your website that can slow it down if you're not careful. Large images can take a long time to load, and this can affect your website's speed and user experience. Make sure you compress your images before uploading them to your website. You can use tools like TinyPNG or Kraken to compress your images while maintaining their quality.
Broken links on your website can harm your ranking and frustrate your users. They create a negative user experience and tell search engines that your website is not well-maintained. Use tools like Broken Link Checker to find and fix broken links on your website.
The structure of your URLs can affect your website's ranking. A well-structured URL makes it easier for search engines to understand the content of your page. Make sure your URLs are descriptive and include your target keywords. Use hyphens to separate words in your URL and keep your URL short.
Mobile devices now drive most internet traffic, so having a mobile-friendly website is essential. A mobile-friendly website adapts to different screen sizes and offers a better user experience. Google also considers mobile-friendliness as a ranking factor. You can use tools like Google's Mobile-Friendly Test to check if your website is mobile-friendly.
A well-optimized website with good technical SEO can help your website rank higher, attract more traffic, and offer a better user experience. The technical SEO fixes mentioned in this blog post should be at the top of the list for any website audit. Remember to keep your website fast, mobile-friendly, and well-maintained to improve your chances of ranking well on search engines. If you need help optimizing your website for search engines, then get in touch with REK Marketing & Design, we’d be happy to help.