If you're a website owner, you've probably heard of HTTP and HTTPS. HTTP (HyperText Transfer Protocol) and HTTPS (HyperText Transfer Protocol Secure) are protocols that dictate how data is transmitted between your website's server and the visitor's web browser. Recently, there has been a push towards HTTPS, and websites that have not yet made the switch may risk losing credibility and traffic. In this blog post, we'll explore the benefits of switching to HTTPS and what it means for your website and SEO.
One of the primary reasons why HTTPS is becoming the norm is due to its enhanced security features. Websites that use HTTP are more vulnerable to cyber attacks, such as man-in-the-middle attacks, where hackers can intercept data transmitted between the server and visitor's web browser. HTTPS secures this communication channel with SSL/TLS encryption, protecting the data from interception and tampering.
Google has been pushing for a more secure web for several years. In August 2014, Google announced that HTTPS would become a ranking signal in search results. Websites using HTTPS get a slight boost in search rankings, making it easier for them to rank higher in search results. Additionally, Google Chrome marks HTTP websites as "not secure," giving visitors a warning before accessing the site. This can deter potential visitors and drive traffic away from your website.
HTTPS has become the standard protocol for e-commerce websites and other sites that deal with sensitive user data. Users are more likely to trust and feel secure when browsing a website with HTTPS. Additionally, HTTPS increases website speed, making it easier for visitors to access your site, resulting in a better user experience.
Switching to HTTPS can be a daunting task, but it is essential in today's digital landscape. First, you need to obtain an SSL/TLS certificate and install it on your website's server. Next, update your website's URLs to HTTPS, including all internal and external links. Finally, update your sitemap and submit it to Google Search Console to notify Google of the switch.
Switching from HTTP to HTTPS is essential for website security, SEO, and providing visitors with a better experience. HTTPS provides a secure data transmission channel, gets a boost in search rankings, and increases website speed. By switching to HTTPS, you can ensure that your website maintains credibility and trust with visitors, resulting in increased traffic and better rankings. Are you ready to switch to HTTPS? Contact REK Marketing & Design today for website and SEO services in Orlando.