The Benefits of Having a 404 Page on Your Website
Building a website can be a challenging task, especially if you want it to be user-friendly and effective. One important feature that you should consider adding to your website is a 404 page. A 404 page is the page that users see when they try to access a webpage or a resource on your website that does not exist. In this blog post, we’ll discuss the benefits of having a 404 page on your website, and how it can improve the user experience and your overall website performance.
Keeps website visitors engaged
Having a 404 page on your website is crucial for keeping your website visitors engaged. If a user clicks on a link that is broken or does not exist, they will be taken to a generic 404 page. This can lead to frustration and may result in the visitor leaving your website. However, if you have a well-designed 404 page, you can keep the visitor engaged by providing them with helpful information, such as suggestions for other pages they can visit or links to your most popular pages.
Improves website navigation
A 404 page can also improve website navigation. If a user is having trouble finding what they are looking for on your website, they may type in a URL that they think is correct. However, if the page does not exist, they will be redirected to a 404 page. A well-designed 404 page can provide users with alternative links and guide them back to the main navigation of your website. This can help visitors stay on your website longer and improve your website’s user experience.
Prevents lost traffic
A 404 page can also prevent lost traffic on your website. If a user is taken to a generic 404 page, they may assume that the website is not active or does not exist anymore. This can result in lost traffic and potential customers. However, if you have a custom 404 page that includes your logo and branding, you can ensure that users know they are still on your website and that it is active.
Improves SEO
Another benefit of having a 404 page is that it can improve your website’s SEO. If your website has a lot of broken links and users are constantly encountering 404 errors, this can harm your website’s search rankings. However, by having a custom 404 page, you can ensure that users are still engaged with your website and not immediately leaving due to a broken link. Additionally, you can include links to other relevant pages on your website, which can help improve your website’s overall visibility on search engines.
Provides website metrics
Lastly, having a custom 404 page can also provide you with valuable website metrics. By tracking the number of times users encounter a 404 error, you can identify which pages on your website may have broken links or other issues. This can help you improve your website’s user experience and ensure that visitors are finding what they are looking for on your website.
Conclusion
In conclusion, a 404 page is a crucial feature that your website should have. It can keep visitors engaged, improve website navigation, prevent lost traffic, improve SEO, and provide valuable metrics. If you want to improve your website’s user experience and performance, consider adding a custom 404 page to your website. To learn more about web design and SEO services in Orlando, contact REK Marketing & Design today.