You may not think much of the seemingly harmless broken links scattered around your website. But did you know that these links can have a significant impact on your search engine rankings and user experience? In this guide, we'll explore the importance of fixing old broken links and provide tips on how you can do so.
First and foremost, broken links are bad for user experience. Imagine clicking on a link that promises to direct you to a useful article, only to be greeted by a dreaded 404 error page. Frustrating, isn't it? Your website visitors may leave your site and never return if they continually encounter broken links. This can result in a lower time spent on your website and, in turn, negatively impact your ranking in search results.
Speaking of search engine rankings, broken links can also harm your SEO efforts. Search engines view broken links as a sign of a poorly-maintained website, which can decrease your site's credibility. Furthermore, when search engines crawl your site and come across broken links, it can disrupt their ability to index your pages accurately and efficiently. This, in turn, can lower your ranking in search results and make it harder for your target audience to find you.
Additionally, broken links can harm your internal linking structure, which is essential for SEO. Internal linking refers to the process of linking to other pages on your website, which can help improve your site's overall structure and make it easier for search engines to crawl. When a link is broken, it disrupts the internal linking structure, which can negatively impact your SEO efforts.
So, what can you do to fix old broken links on your website? Here are some tips:
Don't underestimate the impact of old broken links on your website's performance. Fixing them can improve your user experience, boost your SEO efforts, and ensure that your website is well-maintained and credible. If you're unsure how to fix broken links or need assistance with your website or SEO efforts, REK Marketing & Design offers website and SEO services in Orlando, FL. Contact us today for more information.