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Google's New Generative AI Report: What Flat or Falling Impressions Are Telling You

Google Search Console just rolled out a new Generative AI report, still in beta, that shows how often your site appears inside AI Overviews and AI Mode. If your impressions have been flat or slowly declining, this is worth paying attention to, because it is an early look at whether AI search is quietly changing how people find you. When the numbers are not moving the way they should, request a ...

Google Bug Alert: You Can No Longer See Your Review Replies in Google Business Profile

If you replied to a Google review recently and cannot find that reply anywhere, you are not imagining it. There is an active bug in Google Business Profile where the replies you leave on reviews are no longer showing up. It is hitting profiles right now, with no official fix announced yet. If your replies have vanished and you want help telling a real problem from a display glitch, ...

Does Blog Traffic Really Convert Leads? An Orlando SEO Reality Check

Short answer: most of it does not. A blog can pull thousands of visitors a month and still send your sales team nothing, because the kind of traffic you attract decides whether anyone ever converts. Volume and leads are two different goals, and chasing the first rarely delivers the second. If your blog is busy but your phone stays quiet, reach out to our team a...

When Should Your Orlando Business Market Around a Cultural Moment?

Jump in when the moment genuinely connects to your industry and you can move quickly. Sit it out when the only connection is that everyone else is posting. That is the whole test, and most local businesses get it wrong by forcing a link that simply is not there. Wondering whether a moment is worth chasing? reach out to our team at (407) 500-0102 before you post. At ...

Refresh or Rebrand: Which Does Your Orlando Business Actually Need?

The short answer comes down to your leads. If traffic is climbing and the campaign is healthy but you just want a fresher look, you want a refresh. If leads have gone stale or started declining, that is when a full rebrand earns its keep. One protects momentum, the other tries to restart it. Not sure which camp you are in? reach out to our team at (407) 500-0102 and we will tell ...

The Social Media Metrics Orlando Businesses Should Stop Chasing

Stop chasing likes, views, and comments on content anyone could have Googled. Start chasing engagement on the topics that actually turn into calls. Big numbers on general posts feel wonderful and do almost nothing for your business. The metric that matters is whether the person engaging was ever going to buy. If your social media looks busy but your phone stays quiet, reach out to our team...

Google Core Updates and AI Search: How Philadelphia Small Businesses Should Respond in 2026

Respond by getting more involved in your own content and by staying calm when your rankings wobble. AI search now rewards the unique perspective only you can give, and most ranking dips after a core update are noise that corrects itself within days. Panic is the real threat, not the update. If a recent drop has you worried, reach out to our team at (407) 500-0102 before you chang...

Ranking on Google but Invisible in AI Search? Three Fixes for Orlando Businesses

If your business ranks on Google but does not appear when someone asks ChatGPT, Gemini, or Perplexity for a recommendation, the gap almost always comes down to one of three problems: a technical setting blocking AI crawlers from your site, content that is not structured in a way AI systems can parse, or thin off-page authority that gives AI tools no reason to surface you. All three are fixable. REK Marketing and...

Is Your Orlando Website Accidentally Hiding From AI? The Crawler Setting Most Businesses Miss

Some websites block AI crawlers without anyone meaning to. A single line in a configuration file, a hosting security setting applied by default, or a robots.txt entry left over from a previous developer can quietly tell ChatGPT, Gemini, and Perplexity to stay out. The AI platforms respect that instruction and never read the site. If they cannot read it, they cannot recommend it, no matter how good the content is. ...

How to Get Your Orlando Business Recommended by ChatGPT, Gemini, and Perplexity

Getting your business recommended by ChatGPT, Gemini, or Perplexity comes down to the same core principle driving Google rankings: demonstrating real expertise, building genuine authority, and earning references from credible sources across the web. The platforms are different. The underlying logic is not. REK Marketing and Design helps Orlando businesses do exactly that, turning what makes them genuinely di...