Understanding Pillar Pages and Its Impact on SEO

Understanding Pillar Pages and Its Impact on SEO


In the world of SEO, there is always a need to keep up with the latest trends and techniques. One of the hottest buzzwords in the online marketing industry today is “pillar pages”. The term is still new to many marketers, but it has been rapidly gaining traction in recent years. If you’re looking to boost your website’s SEO, it might be time to consider adding pillar pages to your digital marketing toolkit. In this blog post, we’ll delve deeper into what pillar pages are and how they can have a positive impact on your website’s search rankings.


What are Pillar Pages?

Pillar Pages are long-form, comprehensive pieces of content that cover a broad topic in-depth. They provide a go-to resource that will answer any question related to the topic. The pillar page is the central hub for a cluster of related subtopics around it. The subtopics are hyperlinked to the pillar page. The hyperlinks serve to direct the reader towards the pillar for them to get more information on the topic.

How Pillar Pages Can Impact SEO?

Creating pillar content is an essential aspect of SEO. Search engines prioritize sites with high-quality content that answers users' queries in a comprehensive manner. Pillar pages make it easier for search engines to crawl your website and index it accordingly. By focusing on creating long-form content with a comprehensive answer to a core question, you will be able to build a content hub that search engines love. Effective pillar content boosts your website's credibility and authority, increasing its visibility and discovery on search engines.

Creating Pillar Pages

Now that you know what pillar pages are and their impact on SEO, you may be wondering how to create them. Creating Pillar pages can be a daunting task, but with proper planning, you can create an informative, shareable, and SEO-optimized page. The first step is to identify the core topic that your audience is interested in. Then research and list out all of the subtopics related to the main topic. Afterward, create a comprehensive guide that covers all the subtopics and link back to the pillar page from the subtopics to establish a clear hierarchy of information.



To sum it up, pillar pages are an excellent resource for creating high-quality, comprehensive content that search engines love. They help establish your website's credibility and authority, which, in turn, increases your visibility and ranking on search engine results pages. To achieve success with pillar pages, remember to focus on creating valuable content that’s well-groomed with structure and interlinked with subtopics that establish your thought leadership. With this approach, you’ll see a positive impact on your website’s SEO and overall online visibility. Remember that like any other SEO technique, making that Pillar Content is an ongoing process, you will need to keep updating your pillar page to ensure it’s up to date with the latest changes in your industry. 

Do you want to optimize your website’s SEO with Pillar pages? Contact REK Marketing & Design, a leading SEO company in Orlando, FL, to learn more.

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