As an online business owner, the art of creating and promoting content for SEO is at the heart of your online growth strategy. But consistently doing this can be quite overwhelming. You might hit a writer's block, or you might not have enough time to create new content every week. However, successfully creating an online presence requires an ongoing flow of content. Which begs the question, how can you maintain a successful level of SEO with not enough time to create new content? Fear not, this blog post will share some simple ways to repurpose your existing content for search engine optimization.
There is an increasing trend in video content creation. According to HubSpot, almost 50% of consumers prefer watching a video over reading blog posts. By repurposing your existing blog content into a video format, you can reach a broader audience while also keeping your current readers engaged. Plus, Youtube videos are more likely to show up in Google search results, giving you a two in one advantage.
Infographics are an excellent way to present complex data in an easy-to-understand format. Repurposing old blog posts with lots of data into infographics makes the content easier to digest and more appealing to share on social media platforms. Infographics are also highly shareable, which increases incoming backlinks that can help improve your search engine rankings.
Like videos, podcasts are becoming a popular medium for content sharing. By converting your existing blog post into an audio podcast, you are expanding the way your audience can consume your content. You can also reach people who prefer to listen rather than read or watch.
One of the most significant advantages of e-books is that they offer value to readers looking for in-depth information on a particular topic. If your blog is productive, compiling popular posts into an e-book can be a powerful way to repurpose your content while also providing value to your readers. Plus, you can use your e-book as a lead magnet for email marketing campaigns.
Updating and refreshing old blog posts is one of the most effective ways of improving your search engine rankings. By updating the content and imagery on the post with relevant and newest information, search engines like Google see your site as regularly updated and meaningful.
Repurposing content is an ideal way to save time and effort while still keeping your website's SEO rankings high. By adapting your blog post's content into a wide variety of formats, you are providing an alternative means of communication to your readers. The bottom line is that there are many ways to leverage your existing content and enhance its value and reach simultaneously. Start implementing the above tips, and you'll be surprised at how quickly you'll achieve more significant SEO results. If you're looking for SEO services, contact REK Marketing & Design today for more information.