What Is an External Link's Role in SEO?

What Is an External Link's Role in SEO?


In the world of search engine optimization (SEO), external links are essential factors in achieving high rankings on search engines. These links are one of the most valuable techniques in building a successful SEO strategy. However, some website owners are still confused on how external links work and how they can impact their website’s rankings on search engines. In this blog post, we will discuss the role of external links in SEO and how they can help you improve your website’s ranking on search engines.


1. External Links Defined

External links, also known as outbound links, are hyperlinks that connect your website to another website or web page. These links direct the user to a different site as they click on it. When you have an external link on your website, you're essentially sending a signal to search engines that your site is valuable enough to link to other sources of information, thereby improving your website's ranking on Google and other search engines.

2. The Importance of External Links in SEO

External links play a vital role in SEO because they signal to search engines that other sites find your website's content valuable. Search engines such as Google view external links as a way to determine the relevance and credibility of websites. The more external links your website has, the more likely it is that search engines will consider your website a valuable resource and, thus, reward your website with higher rankings in search engine results pages (SERPs).

3. The Quality of External Links Matters

While external links are critical in improving your website's search engine ranking, the quality of the links matters. Not all external links are created equal in the eyes of search engines. Links from high authority websites that are relevant, trustworthy and have a high PageRank score are likely to have more weight and impact on your website's rankings than links from low authority websites with irrelevant content. Therefore, it's essential to focus on building external links from quality and relevant websites.

4. How to Build External Links

Now that you understand the value of external links in SEO, you might be wondering how to get more of them. There are multiple ways to get external links, including creating high-quality content, guest blogging, broken link building, directory submissions, and participating in online forums and communities. However, the most effective way to get quality external links is to reach out to other website owners and request a link to your site. This activity is called link building, and it should be done carefully and ethically to avoid getting penalized by search engines.



External links are crucial self-help SEO techniques that can significantly boost your website's ranking in search engine results pages. By building high-quality external links, you're effectively telling search engines that your site is valuable and should be ranked higher than other non-relevant sites. However, it's vital to ensure that the external links you acquire are relevant, trustworthy and of high authority since quality matters more than quantity in external link building. If you need help in building high-quality external links, contact REK Marketing & Design today, and we'll be happy to guide you through the process and help you achieve the best possible results for your website's SEO. 

In conclusion, external links are important self-help SEO techniques that can significantly improve your website's search engine ranking. The more quality external links you have, the higher your site will rank in search engine results pages. Therefore, it’s critical to focus on building high-quality and relevant external links carefully. REK Marketing & Design can help you with your SEO efforts to get more external links. Contact us today to learn more!

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