What are External Links and Why Does it Matter for SEO?

What are External Links and Why Does it Matter for SEO?


If you are working on your SEO techniques for your website, you may have heard of external links. But, what exactly are these links, and why do they matter for your search engine rankings? In this blog post, we will explore the basics of external links and its importance for SEO.

To put it simply, an external link is a hyperlink that points to a page on a different website from your own. It's also sometimes called outgoing links. For instance, if your website has a blog post about healthy snacks, you may link to another website that has a recipe for a healthy snack. This link is an external link because it points to a different website.

External links are essential for your SEO strategy because search engines like Google consider them as a sign of credibility and relevance. When you create external links to high-quality websites with a good reputation, it sends a signal to search engines that your content is trustworthy and valuable. The more high-quality external links your website has, the higher your search engine rankings will be.

However, not all external links are equal. The quality and relevance of the external link matter. Links to spammy or low-quality websites could hurt your search engine rankings. It's essential to be selective when linking to external websites and to choose ones with high authority and relevance to your content. 

Another thing to keep in mind is that external links aren't the only type of links you should focus on. Internal links are just as important because they help search engines understand the structure of your website and the importance of each page. Having a good balance of internal and external links will boost your SEO strategy.

When creating external links, you want to focus on relevance. Your external links should add value to your content and provide the reader with helpful and informative information. Avoid overusing excessive external links in your content. Too many external links in your content may come across as spammy and do more harm than good.



In summary, external links are hyperlinks that point to a different website from your own. They are an essential part of any SEO strategy because they signal to search engines the credibility and relevance of your content. However, their quality matters, and you should be selective with the external websites you link to. 

While external links are beneficial for your website's search engine rankings, keep in mind that they are not the only type of links you should focus on. A good balance of internal and external links is key. Always focus on the relevance, quality, and helpfulness of your external links to create a successful SEO strategy. If you're wanting to improve your website's SEO in Orlando, FL, contact REK Marketing & Design today for more information.

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