Advanced Link Building Tactics & Tips to Boost Your SEO

Advanced Link Building Tactics & Tips to Boost Your SEO


Link building is one of the most crucial aspects of search engine optimization (SEO). It’s a powerful strategy that can drive traffic to your website, improve your search engine ranking, and help establish your site as an authority in your industry. But not all link-building tactics are created equal. In this blog post, we will explore advanced link-building tactics and tips that can boost your SEO efforts.


What is Link Building?

Link building involves acquiring hyperlinks from other websites to your own. A hyperlink (usually just called a link) is a way for users to navigate between pages on the internet. Search engines use these links to crawl the web; they will crawl the links between the individual pages on your website and will crawl the links between entire websites.

Why is Link Building Important for SEO?

Link building is important for SEO because it is a major factor in how Google ranks web pages. Google notes that “generally, webmasters can improve the rank of their sites by increasing the number of high-quality sites that link to their pages.” Links are like votes of confidence from other websites. When multiple websites link to the same webpage or website, search engines are more likely to consider that content valuable and relevant.

Advanced Link Building Tactics

1. Guest Blogging

Guest blogging is one of the most effective and common link-building strategies. By writing articles for reputable blogs in your industry, you can gain quality backlinks to your website. This not only helps improve your SEO but also positions you as an authority in your field.

Tips for Guest Blogging:

  • Identify high-authority blogs in your niche.
  • Ensure the blog has a good domain authority and a engaged audience.
  • Pitch unique and valuable content ideas to the blog owners.
  • Use natural anchor text when linking back to your site.

2. Broken Link Building

Broken link building involves finding broken links on other websites and offering a replacement link to your content. This is a win-win situation—you help the webmaster fix a broken link, and you get a backlink to your site.

How to Do Broken Link Building:

  • Use tools like Ahrefs or SEMrush to find broken links on high-authority sites in your niche.
  • Create valuable content that can serve as a replacement for the broken link.
  • Reach out to the webmaster and suggest your content as a replacement.

3. Skyscraper Technique

The skyscraper technique involves finding high-performing content in your niche, creating something even better, and then reaching out to the right people to link to your superior content.

Steps for the Skyscraper Technique:

  • Identify popular content in your niche with many backlinks using tools like BuzzSumo.
  • Create a comprehensive and high-value piece of content that surpasses the original.
  • Reach out to websites linking to the original content and suggest they link to your improved version.

4. Resource Page Link Building

Resource page link building involves getting your content listed on resource pages within your industry. These pages curate high-quality resources for their audience and can be a great source of backlinks.

Steps for Resource Page Link Building:

  • Search for resource pages in your niche using queries like “keyword + resource page” or “keyword + links.”
  • Create high-quality resources that fit well with the content on these pages.
  • Contact the webmaster and suggest adding your resource to their page.

5. Influencer Outreach

Leveraging relationships with influencers in your industry is another effective link-building tactic. Influencers can help amplify your content to a broader audience and provide valuable backlinks to your site.

Tips for Influencer Outreach:

  • Identify key influencers in your industry who have a strong online presence.
  • Build a relationship with them by engaging with their content and offering value.
  • Pitch your content to them and request a backlink.

6. Content Repurposing

Repurposing your existing content into different formats can help attract new backlinks. For example, a blog post can be turned into an infographic, video, or podcast episode.

How to Repurpose Content for Link Building:

  • Identify high-performing blog posts on your site.
  • Create different formats of the content (e.g., infographics, videos).
  • Share these formats on various platforms and reach out to sites that might find them valuable.

7. Local Listings and Directories

Submitting your website to local listings and directories can help you gain valuable backlinks, especially if your business has a local presence.

Tips for Local Listings and Directories:

  • Ensure your business information is consistent across all listings.
  • Focus on high-authority and relevant directories.
  • Encourage satisfied customers to leave reviews on these listings.

8. Testimonials and Reviews

Offering testimonials and reviews for products or services you have used can earn you backlinks. Many businesses appreciate testimonials and will often link back to your site as a thank-you.

How to Get Backlinks from Testimonials and Reviews:

  • Identify products or services you genuinely use and appreciate.
  • Write a detailed and honest testimonial or review.
  • Reach out to the company and offer your testimonial for their website.

9. HARO (Help a Reporter Out)

HARO is a platform where journalists seek expert quotes and insights for their articles. By providing valuable information to journalists, you can earn quality backlinks from reputable news sites and blogs.

How to Use HARO for Link Building:

  • Sign up for HARO and choose your niches of interest.
  • Respond to relevant queries with well-thought-out and informative answers.
  • If selected, your contribution will be featured with a backlink to your site.

10. Building Internal Links

Internal linking involves linking to other pages within your website. This not only helps with SEO but also improves the user experience by guiding visitors to related content.

Tips for Effective Internal Linking:

  • Use descriptive anchor text.
  • Link to relevant and related content.
  • Ensure that your internal links add value to the reader.


Advanced link-building tactics are essential for boosting your SEO and ensuring your website ranks higher in search engine results. By implementing these strategies, you can improve your online presence, attract more organic traffic, and establish your site as an authority in your industry.

If you need help with your website's SEO, contact REK Marketing & Design today for more information. Our team of experts can guide you through the process and help you achieve your SEO goals.

By following these advanced link-building tactics, you can significantly enhance your SEO efforts and achieve better search engine rankings. Remember, the key to successful link building is consistency, quality, and relevance. Happy link building!

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