Crafting a Contact Page That Converts
Your website's contact page is where the magic happens. It's the digital storefront of your company, the point where visitors can enter your world and potential customers can make that all-important decision to reach out for your services. Yet, many businesses overlook the potential of this crucial page.
In this guide, we’ll walk you through the key elements of a high-converting contact page for an SEO company. From design tips that inspire trust to form optimization that streamlines conversions, every detail counts when it comes to being the ultimate SEO authority in web traffic and user engagement.
The Anatomy of a High-Converting Contact Page
It’s not enough to slap an email address and a phone number on a page and call it a day. Your contact page should be the summation of your website’s experience — simple, elegant, and persuasive.
Clear and Compelling Headlines
Your contact page's headline shouldn't just inform, it should compel action. Use action-oriented language to encourage visitors to get in touch. "Boost Your Rankings Today - Contact Us!" The appeal should be urgent and solution-oriented.
Trust Badges and Testimonials
Trust in your brand is a significant factor for a visitor deciding to contact you. Build trust with accreditation badges, association memberships, and certifications. Equally important is social proof in the form of client testimonials or a portfolio of successful projects.
Easy-to-Find Contact Information
Your visitor shouldn’t need to go on a scavenger hunt to find your contact details. Make your phone number, email, and physical address easily visible — perhaps even in the website’s header or footer so it’s clear from every page that contacting you is just a click away. Use clickable buttons or links for phone numbers so mobile users can simply tap their screens to call.
A Persuasive Message or Inquiry Form
The form on your contact page should be designed for conversion. Keep fields minimal to start the conversation. Think name, email, and their inquiry. Save detailed forms for later stages in the customer’s lifecycle.
Location Map and Hours of Operation
If you have a physical location, embed a map to make it easy for visitors to find their way to you. Include your operating hours to manage expectations and decrease the frustration of someone showing up only to find closed doors.
Option for Communication Preferences
People have different communication preferences; some might want a quick email response, others may prefer a scheduled call. Offer checkboxes or a set of buttons to let your visitors choose how they’d like to be contacted.
Leveraging Design to Tell Your Brand Story
Aesthetics play a big part in user experience. Your contact page design should be consistent with the rest of your website but with certain elements that make it stand out.
Color Psychology
Use colors that signify trust, like blues and greens, or the palette of your brand's identity to assure a seamless transition from browsing to potential communication.
Imagery That Reflects Your Services
Relevant images on your contact page can help visitors connect with your services. If you provide local SEO services, for instance, a picture of a landscape with location pins could be impactful.
Consistent Branding
Keep the style consistent with your branding, from fonts to imagery. Every page, including your contact page, should immediately make your visitor feel at home.
Form Optimization for Conversion
Making it easy to contact you is just the beginning. You need to make sure your form is designed to convert, that is, turn a visitor into a lead.
Form Length and Fields
Eliminate any field that’s not immediately necessary. Only ask for what you truly need at this stage — every additional field could be a barrier to conversion.
Strategic Captions and Labels
The text on and around your form can guide a visitor into completing it. Use captions like "How can we help?" above the message input box. Ensure labels are within the field for an uncluttered look.
Submit Button Language
The text on the submit button should be an action your visitor is ready to take. "Get Started," "Send Message," or "Request Call" imply the next step without being too pushy.
Thank You Page and Message
After submission, a clear thank you message should appear. Consider providing them with alternative actions to continue engaging with your site, like a link to a relevant blog post or a downloadable resource.
The Mobile Contact Page
With the majority of web browsing happening on mobile devices, it's crucial that your contact page is equally engaging on mobile as it is on desktop.
Responsive Design
Your contact page needs to be 100% responsive, adjusting to any screen size with perfect readability and functionality.
Clickable Elements
Buttons, links, and phone numbers should be large and explicitly interactive for touch screens. There should be no misunderstanding about what can be tapped on a mobile device.
Form Input Efficiency
On mobile, forms need to be easy to fill out. Use dropdowns and clear fields to minimize the need for typing, if possible.
A Final SEO Touch
Your contact page shouldn’t just cater to human visitors; it should also be optimized for search engines to ensure people can find you.
Local SEO Elements
For local businesses or SEO companies targeting local clients, include local keywords in the content and metadata. Ensure your location, Google Maps embed, and local phone number are all present.
Contact Schema
Implementing schema markup can lead to rich snippets in search results, like the ‘Contact Us’ button that appears for some businesses directly on Google. This can significantly improve your visibility.
Strong Call to Action (CTA)
The CTA on your contact page is an imperative part of your SEO strategy. Make sure the language and placement are both search engine optimized and conversion-centric.
A well-crafted contact page can mean the difference between a lost opportunity and a new business relationship. Keep these elements and tips in mind as you refine your website's invite to the world. Remember to test different designs and forms to see what works best for your audience. And if you're struggling to put this guide to action, reach out to us at REK Marketing & Design. We specialize in high-converting website designs, and we’d be delighted to help you create a contact page that does wonders for your business.