Golden Tips to Create Visual Hierarchy in Website Design

Golden Tips to Create Visual Hierarchy in Website Design


Did you know that every website has a visual hierarchy? It's the arrangement of design elements in a way that leads the user's eye towards the most important information. In website design, establishing visual hierarchy is essential because it helps users navigate through various pages and understand the content better. If you're looking to create a successful website, you must know how to set up visual hierarchy properly. In this blog, we're going to give you golden tips on how to create visual hierarchy in website design.


1. Use essential typography and font size

One of the first things you should consider when creating visual hierarchy is typography and font size. Your website's fonts should be clear and easy to read to enhance the user experience. There are a lot of font styles you can choose from, but you should limit yourself to two or three fonts throughout your site. Also, you must use different font sizes for headings, subheadings, and body text to create a visual separation between content categories.

2. Apply contrast and color schemes

Color can differentiate your website's elements and create a visual hierarchy for users. When it comes to color schemes, it's essential to create contrast between your backgrounds, fonts, and other visuals. You can use contrasting colors for the background and text and even use shadows and gradients to make elements appear more prominent in the design. Also, it's a good idea to establish a consistent color scheme throughout your website to make it look cohesive and professional.

3. Arrange content in a grid system

Another way to apply visual hierarchy is by using a grid system. A grid is a structure of columns and rows that organize your website's content and design elements into an easily navigable format. Grids offer a sense of balance and symmetry to your design and make it more visually appealing. For example, you can use a grid system to create a homepage with multiple sections such as news, services, and products.

4. Use images and illustrations effectively

Images and illustrations are powerful tools for creating visual hierarchy, especially when used correctly. High-quality images and illustrations can enhance your website's design and break up text-heavy pages. The key is to use images that are relevant to the content and visually appealing. Also, you can use images and illustrations to direct the user's eye towards important information such as CTAs, titles, and headings.

5. Prioritize content according to importance

Finally, you must prioritize content by importance. The information should be arranged in a way that will first grab the user's attention and then let them proceed in a natural flow through the site. For instance, a blog can feature the most important or popular articles on the homepage, and then offer sections for the latest articles and trending topics. This way, the user will see the most relevant information first, encouraging them to explore the site further.



Creating visual hierarchy is an essential aspect of website design. It helps users navigate your site, understand your content better, and encourages them to take action. It's never too late to start enhancing your website's visual hierarchy. By incorporating these golden tips into your design process, you can establish a clear and concise visual hierarchy that creates an enjoyable user experience. If you need help with your website design, feel free to contact REK Marketing & Design, your trusted source for professional web design in Orlando, FL.

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