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Nofollow vs. Follow Links: Which One Is Right For Your Website?

  Links are essential in building a website's authority and advancing its search engine rankings. However, not all links are created equal. Some links can harm your website's rank, while others can help it. This is where the concept of nofollow vs. follow links comes in. With so many technical terms and nuances involved, it’s understandable how one can quickly become confused. In this post, we will break down the difference between these two types of links and hel...

How to Do a Basic Website Audit to Improve SEO

  Search engine optimization (SEO) is crucial in today's digital landscape when it comes to ranking higher in search engines. In order to improve your website's SEO, it's important to conduct regular audits to identify potential issues and fix them. A website audit can seem daunting, but it doesn't have to be. In this blog post, we'll guide you through some basic steps on how to conduct a website audit to improve your SEO.   Step 1:...

Understanding XML Sitemap: The Key to Boosting Your Website's SEO

  Search engine optimization (SEO) is one of the most important aspects of any website's online presence. It enables search engines to quickly and easily navigate your website, making it easier for your target audience to find you. One of the best ways to improve your website's online visibility is by creating an XML sitemap. If you're not familiar with an XML sitemap, keep reading. In this blog post, we'll discuss what it is, how it works, and why it is essenti...

Reasons Your Website Isn't Showing Up On Google

  In this day and age, a website is an essential tool for any business or organization to reach its target audience. However, simply having a website is not enough. Your website needs to be visible to your potential customers through search engines like Google. After all, a website that doesn't show up on Google is essentially invisible to your target audience. If your website isn't showing up on Google, there are several reasons why that might be happening. In this blo...

How Does Semantic Search Impacts SEO

  Search engines have come a long way since the early days of the internet. With the growth of social media, mobile devices, and various forms of multimedia content, search engines have evolved to provide more intuitive and user-friendly means of finding relevant and valuable information online. One of the most significant advancements in this regard has been the development of semantic search algorithms. These algorithms have revolutionized the way search engines understand an...

5 Tips to Increase Website Authority

  In today's digital age, having a strong online presence is critical for businesses of all sizes. One of the most important factors that determine the success of your website is its authority. Website authority refers to the credibility and relevance of your website in the eyes of search engines. If you want to improve your website's search engine ranking and attract more traffic, it's essential to increase your website's authority. Here are five tips to help y...

How to Get to the Top of Google’s Search Results

  In this day and age where digital marketing has taken over traditional marketing, having a strong online presence has become the need of the hour. Google search results are a powerful tool in attracting customers to your website, increasing visibility, and driving sales. Businesses invest in SEO activities to boost their search engine ranking and appear at the top of Google’s search results. In this blog, we’ll explore the various factors that influence your searc...

The Ultimate Guide on How to Outsource SEO For Your Business

Search Engine Optimization (SEO) has become an essential part of digital marketing. By implementing effective SEO practices, businesses can increase their visibility online and drive more traffic to their website. But not every business has the resources or expertise to handle SEO in-house. Outsourcing your SEO needs can be a great option to ensure that you get the results you need without having to manage it all yourself. In this post, we’ll provide you with the ultimate guide ...

Design Principles to Create Attractive Websites

  In the digital age, having an attractive and user-friendly website is crucial for any business. A website represents the brand and its offerings to the customers, and hence it is essential to design a website that is visually appealing, easy to navigate, and informative. While creating a website, one must keep in mind certain design principles that can help in making it look attractive and engaging. This blog will discuss some of these design principles to create attractive w...

Avoid These Common Errors on Your Website

  Your website is the digital storefront of your business. It's where potential customers go to learn more about you, your products or services, and ultimately decide whether or not to do business with you. Unfortunately, many businesses make common errors on their websites that can turn off visitors and cost them potential business. As a premier web design agency in Orlando, FL, REK Marketing & Design has worked with dozens of businesses to help them optimize their web...