Blog

Inspiring Website Redesigns (And Why They Work)

 A website redesign is a major undertaking. It requires careful planning, significant investment, and a clear vision. When done right, it can breathe new life into a brand, boost user engagement, and drive business growth. When done wrong, it can alienate users and hurt your bottom line....

A Guide to Using Motion in Your Web Design

 Great web design is about more than just aesthetics. It’s about creating an intuitive, engaging, and memorable experience for your visitors. While static layouts and beautiful imagery form the foundation of a good website, incorporating motion and animation can elevate your design from functional to exceptional....

Does Social Media Really Affect Your SEO?

 For years, a debate has simmered in the digital marketing community: does social media actually impact search engine optimization (SEO)? Google has stated that social signals like shares and likes are not direct ranking factors. However, writing off social media's role in your SEO strategy would be a significant mistake. The relationship between the two is more nuanced and in...

A Beginner's Guide to Schema Markup for SEO

 Search engine optimization (SEO) can feel like a moving target. Just when you think you have a handle on keywords and backlinks, a new concept like schema markup appears. While it might sound technical, schema markup is a powerful tool that can significantly boost your website's visibility in search results....

Build Your Website with SEO in Mind

 Building a new website is an exciting venture. It’s your digital storefront, your online portfolio, and a primary way for customers to connect with your brand. But a beautiful design alone won't attract visitors. For your website to be truly effective, it needs to be visible to search engines like Google. This is where Search Engine Optimization (SEO) comes into play....

SEO vs. UX: A Guide to Higher Rankings

 For a long time, Search Engine Optimization (SEO) and User Experience (UX) were treated as separate disciplines. SEO focused on pleasing search engine algorithms with keywords and backlinks, while UX focused on creating a seamless and enjoyable journey for website visitors. This often created a conflict: what was good for search engines wasn't always good for people, and vice...

Do Subdomains Help or Hurt Your SEO?

 When it comes to structuring your website, you have a few options. One of the most debated topics in the world of search engine optimization (SEO) is the use of subdomains versus subdirectories. Does separating your blog onto blog.yourwebsite.com...

Why Is Content Important for SEO?

 Search engines have one primary goal: to provide users with the most relevant, helpful information for their queries. This fundamental principle explains why content has become the cornerstone of successful SEO strategies. Without quality content, even the most technically optimized website struggles to rank well in search results....

Is Your Website Dragging Its Feet? Here's Why

 Few things frustrate online visitors more than waiting for a webpage to load. Research shows that 53% of mobile users abandon sites that take longer than three seconds to load. If your website falls into this category, you're not just losing patience—you're losing potential customers, revenue, and search engine rankings....

Should You Target Zero-Volume Keywords?

 When building an SEO strategy, most businesses focus on high-volume keywords—the ones that promise thousands of monthly searches. But what about keywords that show zero search volume in your favorite SEO tool? Should you ignore them completely?Not necessar...