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Why Your Old Reviews Aren't Helping Your Orlando Business Anymore

Your 200 five-star reviews might actually be working against you. Google's algorithm now cares as much about when you got those reviews as how many you have.Picture this: A roofing company in Winter Park has been in business for 15 years. They have 247 ...

AI Search in 2026: What Orlando Service Businesses Need to Know

Google's AI is answering customer questions before they ever see your listing. Here's how to make sure you're the business it recommends.Imagine a homeowner in Winter Park wakes up to a broken AC unit in the middle of July. In the past, they would type "AC repair Orlando" into Google, scroll past a few ads, and click on the first couple of blue links to find a phone number. They were looking for a list of options....

Central Florida Web Development: Why Local Knowledge Beats Code

 You wouldn't hire a tour guide for Disney World who had never set foot in Florida, right? They might know the park map, but they wouldn't know which rides break down in the rain, where the best shady spots are, or how to navigate the crowds during peak season....

Why Modern Web Design Matters for Your Business

 Your website is often the first impression a potential customer has of your business. Did you know it takes only ...

Building a Website? Here Are The 7 Steps You Need To Know

 Building a website is a lot like building a custom home here in Central Florida. You wouldn't just start laying bricks without a blueprint, and you certainly wouldn't pick out the curtains before the foundation is poured.At REK Marketing & Design, we bel...

Content Types to Inspire Your Marketing Strategy

 Content is the engine of any successful marketing strategy. It's how you attract new customers, build trust with your audience, and establish your brand as an authority in your field. But with so many options available, it can be challenging to know where to start or what content formats will deliver the best results....

Do Fonts Affect SEO? (And How to Optimize Yours)

 As a business owner, you've likely spent considerable time perfecting your website's SEO strategy. You've researched keywords, built backlinks, and crafted compelling meta descriptions. But have you ever stopped to consider your font choice? It might seem like a minor design detail, but the typography you use can have a surprising impact on your site's performance and, by ext...

How to Create a Content Marketing Plan in 7 Steps

 A solid content marketing plan is the backbone of any successful digital strategy. It acts as a roadmap, guiding your efforts to attract, engage, and retain an audience, ultimately driving profitable customer action. Without a clear plan, you risk creating content that misses the mark, wastes resources, and fails to deliver a return on investment....

Does grammar matter in content marketing?

 Does a misplaced comma or a dangling modifier really affect your bottom line? In the world of content marketing, where the primary goal is to attract, engage, and convert an audience, the answer is a resounding yes. Grammar is not just about adhering to linguistic rules; it’s a critical component that shapes your brand's credibility, user experience, and even your search en...

Does Social Media Help SEO? Top Benefits You Should Know

 Many marketers debate whether social media directly impacts search engine optimization (SEO). While Google has stated that social signals like shares and likes aren't a direct ranking factor, the relationship between social media and SEO is more complex than it first appears. An effective social media strategy can indirectly boost your SEO efforts, leading to better search vi...