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Five Reasons to Add a Blog to Your Business Website

Five Reasons to Add a Blog to Your Business Website

Are you building a website for your business?  This is a great idea to increase customer retention, convenience, and accessibility.  When you are building your website, you want to consider adding a blog component.  Blogs have become increasingly popular, if not necessary, to boost the amount of time customers will spend on your website.  This can then increase your SEO in Orlando, which increases the amount of people who come knocking on your doors or dialing up your numb...

Advantages of Creating a Business Website

Advantages of Creating a Business Website

If you've been waiting to create a business website to alert customers of your services and gain more business, you need to stop waiting and start today.  As a company that specializes in web design in Orlando, we help businesses create the best website possible in order to help them spread the word about their company and its mission.  There are many advantages to having a business website that will help make your business thrive. Inexpensive Marketing One...

Six Ways to Improve Your SEO

Six Ways to Improve Your SEO

Website accessibility and readability are two key factors in boosting your business by using a website to market your services and products.  Improving your SEO is critical in making sure you have a large presence in the online world, which will help people find and search your webpage more frequently.  As experts in SEO in Orlando, we at REK Marketing help to create updated, reliable, and noteworthy content for our clients' business webpages.  Many of our clients focus on ...

Tips on Web Design that Attracts Potential Clients

Tips on Web Design that Attracts Potential Clients

Currently, websites attract more potential clients to a business than billboards, word-of-mouth, and referrals.  Attractive web designs can bring business to your company simply because customers like what they see.  When visitors come to your company's website, they want to be engaged, attracted, and able to easily navigate for critical information.  There are many tips for creating web design that attracts potential clients and boosts your business. Make a Grea...

Why You Should Consider Outsourcing Your Web Marketing

Why You Should Consider Outsourcing Your Web Marketing

A good business is one that focuses on delivering their expertise and quality services to their customers.  Giving sole concentration to these things can be difficult when it comes to marketing strategies and client retention.  It is imperative for companies to promote growth and expansion, but this often takes focus away from their ability to perform the tasks and services they are promoting.  It's a double-edged sword, but it doesn't have to be.  In order to prom...

4 Web Design Basics You Cannot Afford to Ignore

4 Web Design Basics You Cannot Afford to Ignore

You can add structured data, Schema markup, JavaScript, and many other things to your website.  If you ignore the basics, however, then your website will not deliver the results that you desire. Stop right now and look critically at your site to judge how well it meets your target audience’s expectations. At the end of the day, the website offering the best user experience will bring in the most results.   Content Your website needs great content. Many st...

SEO Numbers to Watch

SEO Numbers to Watch

Think back to your school days and you will remember that teachers gave you a number grade for each subject that you studied. The higher the number, the better you were doing in the class. The same principle applies to SEO. There are at least four numbers that you can use to see how well your site is performing.   Ranking Your ranking shows your position in the organic listings. Since about 66 % of all searches are done on Google worldwide, that is where most people...

Turning an SEO Audit From a Technical Nightmare Into Plain English

Turning an SEO Audit From a Technical Nightmare Into Plain English

When you look at an SEO audit, you will see a bunch of numbers ranging up to 500. These numbers show you what is wrong with your site. While there may be some quick fixes in the lower numbers that you can fix in seconds, you should concentrate on those in the 400s to make your site more crawlable and to make your customers more satisfied with your website. Here are some typical numbers that you will want to watch out for when looking at your SEO audit.   Look at the First Numb...

Rebranding Your Business in 2019

Rebranding Your Business in 2019

You may be considering joining the growing list of companies who are thinking about rebranding your company. On average, major corporations rebrand every eight years, while many small businesses do it much more often. There are many reasons that rebranding may help improve your business. Getting a rebrand usually involves creating new marketing materials along with a new logo, which helps to eliminate the dated look. Others choose to change because they are servicing a different target audien...

Design Your Website With Your Target Audience in Mind

Design Your Website With Your Target Audience in Mind

Before you start designing a new website, it is crucial to identify your target audience. Your customers should dictate many choices that you make along the way. These choices may stand in stark contrast to your personal preferences. Here are some key ideas to keep in mind.   Know Your Audience If you have a current website, then spend some time studying your current heat map so that you know where customers click and their buying habits. Then, move elements around ...


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