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01

Search is splitting

Gartner predicts a 25% drop in traditional search volume by 2026 as users migrate to AI answer engines. [source]

02

Citations beat rankings

Fewer than 10% of AI-cited sources rank in Google's top 10 for the same query. Ranking #1 does not mean you get quoted. [source]

03

Schema is the language

AI engines extract from structured data first. LocalBusiness, FAQ, Review, HowTo, not marketing prose.

04

Most sites are not ready

Thin pages, missing FAQs, blocked crawlers, and client-side rendering are the norm. The gap is closable in 90 days.

What is GEO?

Generative Engine Optimization is the new SEO.

Classic SEO gets you ranked on a results page. GEO gets you cited when someone asks an AI chatbot "who should I hire for a new fence near me?" There are four pillars, and we score every one in your free audit.

01 · Technical Access

Let the robots in

GPTBot, ClaudeBot, PerplexityBot, Google-Extended, and Applebot-Extended need clear paths. We check robots.txt, llms.txt, sitemaps, HTTPS, and crawlability. No access, no citation.

02 · E-E-A-T Signals

Prove you are real

AI engines look for named people, credentials, business history, and reviews. Founders with bio pages, press mentions, awards, and local citations all raise your authority score.

03 · AI Citability

Write for extraction

Question-based H2s, 40 to 60 word factual lead sentences, FAQ schema, named entities. AI scans pages for quotable facts. Thin or vague copy gets passed over, even if you rank.

04 · Brand Authority

Earn off-site mentions

Domain authority, backlinks, press mentions, social presence. AI weights brands it sees referenced elsewhere on the web, not just your own site.

Your report

An 18-plus page audit, synthesized from every source that matters.

Not a single-tool scan. We pull signals from many sources, GSC, GA4, GBP, ranking APIs, Core Web Vitals, schema validators, and live AI citation checks, then compile it into one plain-English report with scores, context, and a prioritized plan.

Free GEO + SEO Audit · April 2026

Sample: Orlando outdoor retailer

Prepared by REK Marketing & Design, anonymized example

4.7
88 Google reviews · GBP Rating
58 On-page SEO
48 Off-page Authority
42 AI Readiness
54 Site Performance
AI crawler access is fully open.

GPTBot, ClaudeBot, PerplexityBot, Google-Extended, Applebot-Extended, and CCBot are all permitted via robots.txt. ChatGPT Search, Google AI Overviews, Perplexity, and Claude can already crawl and index the site. The access is there. What is missing is content worth citing.

GEO Pillar Score What it measures Key gaps
Technical Access 72/100 Crawlability, robots.txt, sitemap, HTTPS No llms.txt · sitemap not submitted to GSC
E-E-A-T Signals 58/100 Named people, credentials, business history, reviews Founders named but no bio pages · no press mentions · no awards cited
AI Citability 35.9/100 Question-based headings, factual density, lead sentences, FAQ coverage No H2 questions · vague lead sentences · no FAQ schema · thin page content
Brand Authority 22/100 External mentions, backlinks, social presence, press coverage Low DA (19) · no press mentions found · limited social signals
What "AI citability" actually means for this business

When someone asks ChatGPT "where can I buy outdoor furniture in Orlando" or asks Google "who sells patio furniture near me," AI engines scan indexed pages for specific, attributable facts. A score of 35.9/100 means most pages lack the structure those systems need: question-based H2 headings, concise 40 to 60 word factual paragraphs, named entities (founders, brands, address), and FAQ sections. Decades of history, showroom square footage, and supplier partnerships are powerful facts. They just are not on the page in a format AI can extract and quote.

Ongoing GEO analytics

Audit is just the start. Keep watching what AI says about you.

Our Client Analytics Dashboard brings AI mention rate, citation rank, Search Console, GA4, and Google Business Profile together in one view. Available as a $199/month reporting add-on, or included free with every REK SEO plan.

REK Client Analytics Dashboard Overview tab showing AI visibility metrics REK Client Analytics Dashboard Platform Breakdown showing per-platform mention rates and top citation sources REK Client Analytics Dashboard Client Deep Dive showing single-client AI visibility, weekly mention trend, recent check results, and competitor mentions

Dashboard preview. Sample data shown for illustrative purposes only. Actual client dashboards display live, client-specific metrics.

Monthly reporting add-on

Keep the dashboard running for $199/month.

Prefer to handle SEO yourself but want the data in one place? Get the same Client Analytics Dashboard our SEO clients use, updated monthly, with insights and recommendations written specifically for your site.

$199 /month

Month to month. Cancel anytime. Included free on any REK SEO plan.

  • AI visibility across ChatGPT, Gemini, Perplexity, Google AI Overviews, and AI Mode
  • Google Search Console data: impressions, clicks, CTR, and queries
  • GA4 traffic, conversions, and top landing pages
  • Google Business Profile performance and review velocity
  • Keyword rankings and Local Pack tracking
  • Opportunities, insights, and prioritized SEO recommendations
What you get

Six deliverables, one audit, zero cost.

Every audit includes the same six sections so you can compare across quarters, share with your team, and hand the plan to whoever does the work.

  • Four-pillar GEO score. Technical Access, E-E-A-T, AI Citability, Brand Authority, scored 0 to 100 with the exact gaps to close.
  • AI crawler access check. robots.txt, llms.txt, and sitemap review for GPTBot, ClaudeBot, PerplexityBot, Google-Extended, and more.
  • Live citation snapshot. We run 50-plus sample queries across ChatGPT, Gemini, Perplexity, and Google AI Overviews, compiled automatically into one view.
  • Local Pack and GBP audit. Google Business Profile completeness, review velocity, category accuracy, and local-pack rank for your top 10 queries.
  • Schema and technical SEO. LocalBusiness, FAQ, Review schema coverage. Core Web Vitals, mobile performance, and on-page SEO errors.
  • 90-day action plan. Prioritized fixes ordered by effort vs. impact. The exact roadmap our clients use to move every score into the green.

Local businesses have spent 20 years optimizing for Google. In the next two, they have to optimize for the answer, not the link. The agencies and contractors that watch their AI citations every month will be the ones customers call. The rest will wonder where their leads went.

Tom Klingebiel
Head of Marketing & Growth · REK Marketing & Design
How REK compares

Most SEO agencies have not touched GEO yet. We have built our process around it.

Traditional SEO agencies

Template-driven, keyword-first, 12-month contracts

  • Paid SEO audit only
    Generic PDF from a scanner tool, not a human.
  • SEO-only playbook
    Keyword rankings, meta tags, backlinks. AI search treated as a buzzword.
  • 12-month contracts
    Locked in before you know whether it is working.
  • Outsourced overseas
    Account rep is a middleman; actual work done by someone you never meet.
  • Third-party tool sprawl
    Ahrefs, Semrush, Search Console, separate logins and spreadsheets.
What clients say

Real clarity, from a real free audit.

Verified Google Review
I run an educational program and wanted to improve my website's visibility. The team at REK Marketing and Design offered a free SEO audit that gave me real clarity on what was holding my site back. Watching my program grow is exactly what I was hoping for.
MH
Maryanne Hayde-Liao
Educational Program Director · 3 weeks ago
Get my free audit
5.0
★ ★ ★ ★ ★
Google rating

Delivered in
1 business day
Avg. audit length
18 pages
Sales calls required
Zero
Common questions

Free GEO + SEO Audit Questions

A GEO audit, short for Generative Engine Optimization audit, measures how well your website gets cited in AI-generated answers from ChatGPT, Gemini, Perplexity, and Google AI Overviews. It scores four pillars: technical access for AI crawlers, E-E-A-T signals, AI citability of your content, and your brand authority across the open web.

SEO gets you ranked on a search results page. GEO gets you cited when someone asks an AI chatbot. Classic SEO optimizes for keywords, backlinks, and click-through from a 10-blue-link page. GEO optimizes for extractable facts, schema markup, named entities, and AI crawler access so your content becomes the answer. We audit both in the same report because they share a foundation and split at the top of the funnel.

We check your visibility across ChatGPT, Google Gemini, Perplexity, Google AI Overviews, and Google AI Mode. We also test AI crawler access for GPTBot, ClaudeBot, PerplexityBot, Google-Extended, Applebot-Extended, and CCBot through robots.txt, llms.txt, and HTTP headers.

One business day from the moment you submit the form. We deliver an 18-plus page report to your inbox with your four-pillar GEO score, an AI citation snapshot, a technical SEO review, and a prioritized 90-day action plan.

No. The audit works on your site as it is today. The report tells you exactly what is helping, what is hurting, and the order to fix things. You can hand the report to your current developer, your in-house team, or us.

Four-pillar GEO score (Technical Access, E-E-A-T, AI Citability, Brand Authority), an AI crawler access check, a live citation snapshot across ChatGPT, Gemini, Perplexity, and Google AI Overviews, a Local Pack and Google Business Profile audit, schema and technical SEO findings, and a 90-day action plan ordered by effort versus impact.

Yes. The audit is free, there is no credit card, and no sales call is required. If you want to keep the Client Analytics Dashboard running after the audit, it is 199 dollars per month with no contract. If you hire us for SEO, the dashboard is included at no extra cost.
Your free GEO + SEO audit

In 24 hours you will know exactly
where AI is citing you, and what to fix.

No contract. No sales call. Just an 18-plus page report with your four-pillar GEO score, a live citation snapshot across every major AI platform, and the prioritized 90-day plan to move every score into the green.

Delivered in 1 business day · No credit card · No contract
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