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Google Ads & LSA That Deliver Leads

Immediate visibility while your SEO builds momentum.

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Free Ads Audit Call (407) 500-0102

Why Smart Businesses Run Paid Ads and SEO Together

Most businesses think they have to choose: invest in SEO or run paid ads. The reality is they work best together.

SEO Takes Time

Even with great optimization, you're looking at 3-6 months for competitive keywords. That's months of leads going to competitors.

Ads Fill the Gap

While SEO gains traction, Google Ads and LSA put you in front of people searching right now. Immediate leads from day one.

Then Optimize Spend

As organic rankings improve, dial back ad spend or reinvest into growth. We've managed this transition for dozens of Orlando businesses.

Our Services

Two Ways to Get Instant Visibility on Google

Pay-Per-Click

Google Ads (PPC)

Keyword-targeted search advertising

Traditional pay-per-click advertising. You bid on keywords, your ad shows at the top of search results, and you pay when someone clicks. Best for:

Targeting specific services or products
Reaching customers outside your service area
Promoting seasonal offers or new services
Industries not eligible for Local Service Ads

How we're different: We actively manage bids, test ad copy, optimize landing pages, and eliminate wasted spend. Monthly reporting shows exactly where your money goes.

VS
Pay-Per-Lead

Google Local Service Ads (LSA)

Google Guaranteed lead generation

Pay-per-lead advertising with Google's "Google Guaranteed" badge. You only pay when a potential customer actually contacts you. Best for:

Home service businesses (HVAC, plumbing, electrical)
Professional services (lawyers, accountants, real estate)
Businesses wanting Google's verified trust badge
Companies who want to pay for leads, not clicks

How we're different: We handle the entire LSA setup, including background checks, license verification, and profile optimization. We monitor lead quality and dispute invalid leads to protect your budget.

Google Ads vs. Local Service Ads: Which One Is Right for You?

Most business owners don't know the difference. Here's a side-by-side breakdown to help you decide.

Pay-Per-Click

Google Ads (PPC)

Keyword-targeted search ads
Pay per click
You pay when someone clicks your ad, whether they call or not.
Below LSA results
Appears above organic results but below Local Service Ads.
No trust badge
Standard ad label only. No Google verification badge.
Open to any business
Any business targeting specific keywords can start immediately.
Granular keyword targeting
Keywords, location, demographics, and schedule controls.
No verification needed
Launch campaigns instantly. No background checks required.
Best for keyword-level control
Ideal for businesses outside LSA-eligible industries or wanting precise targeting.
VS
Pay-Per-Lead

Local Service Ads (LSA)

Google Guaranteed leads
Pay per lead
You only pay when someone actually calls or messages your business.
Very top of Google
Appears above everything else. Above PPC, organic, and Maps.
Google Guaranteed badge
Google verifies your business and puts their name behind yours.
Home & professional services
Built for service businesses: HVAC, plumbing, legal, medical, and more.
Service area targeting
Target by service area and service categories. Simple and effective.
Verification required
Background check, license, and insurance verification needed.
Lowest cost per lead
Service businesses consistently see lower acquisition costs vs. PPC.

Not sure which one fits your business? Many of our clients run both. We'll recommend the right mix based on your industry and budget.

Local Service Ads: The Best-Kept Secret in Local Marketing

If you're a home service or professional service business in Orlando, Local Service Ads might be the highest-ROI advertising channel you're not using.

Google search results for orlando divorce attorney showing Local Service Ads at the top, Google Ads PPC in the middle, and Google Map Pack below
Click to enlarge
Real Google search results showing where Local Service Ads, PPC ads, and Map Pack results appear

Why LSA Often Outperforms Traditional PPC

Pay per lead, not per click
With Google Ads, you pay every click. With LSA, you only pay when someone actually contacts your business.
Google Guaranteed badge builds instant trust
Google verifies your business, runs background checks, and puts their name behind yours.
Prime real estate on Google
LSA ads appear above Google Ads, organic results, and the map pack. You can't get higher.
Lead dispute protection
Got a spam call or wrong service request? Dispute invalid leads and get your money back. We handle it.

LSA isn't available for every industry, and it requires passing Google's verification process. We'll tell you upfront if your business qualifies and whether LSA makes sense for your situation.

Proven Results

Real Results from Real Campaigns We Manage

We took over an underperforming Local Service Ads account for a Central Florida landscaping company. Here's what happened in the first 30 days.

LSA Campaign Results

Central Florida Landscaping Company

Local Service Ads managed by REK Marketing · First 30 days
2x
Daily Lead Volume
93%
Increase in Charged Leads
36%
Improvement in #1 Ad Position
Before REK
~43 leads/mo
37.5% top position
Nov – Dec 2025
With REK
86 leads in 30 days
51.2% top position
Jan 14 – Feb 13, 2026
9,583
Ad Impressions in 30 Days
99.2%
Top Impression Rate on Search

Results reflect profile optimization, bid management, and lead dispute handling.

Results vary by industry, competition, and budget. We'll give you realistic projections before you spend a dollar.

Not Sure Where to Start?

Whether you're running ads that aren't performing, considering paid advertising for the first time, or just want to know if your current agency is doing a good job, we'll give you an honest assessment.

Our free ad audit includes:

  • Review of your current campaigns (if any)
  • Competitor analysis: what are they bidding on?
  • Keyword opportunity research for your market
  • Realistic budget recommendation
  • Projected results based on your industry benchmarks

No obligation. No pressure. Just clear information so you can make a smart decision.

Request Your Free Audit Call (407) 500-0102

Industries We Manage Paid Advertising For

We specialize in local service businesses because that's where paid advertising delivers the clearest ROI. When someone searches "emergency plumber near me" or "divorce attorney Orlando," they're ready to hire. Our job is to make sure they find you.

HVAC Plumbing Electrical Roofing Landscaping Lawyers & Law Firms Real Estate Medical & Dental Practices Pest Control Pool Services Moving Companies Auto Repair Cleaning Services

We've managed paid advertising campaigns across dozens of industries. Whether you're a home service contractor or a professional services firm, we'll build a strategy around your market and budget.

Paid Advertising

Common
Questions

Get answers to the most frequently asked questions about paid advertising and PPC management.

Still have questions?

It depends on your industry, competition, and goals. Some local service businesses see great results with $1,500/month. Others need $5,000+ to compete effectively. We'll analyze your market and give you a realistic budget recommendation before you spend anything.

Both, ideally. Paid ads deliver immediate leads while SEO builds long-term organic visibility. Over time, as your SEO gains traction, you can reduce ad spend or reinvest those savings into growth. Starting with ads while simultaneously investing in SEO is the fastest path to sustainable lead generation.

LSA requires passing a Google background check and verification process. You'll need appropriate licenses and insurance for your industry. The process typically takes 2-4 weeks. We guide clients through the entire setup process.

Most underperforming campaigns have fixable problems: wrong keywords, poor targeting, weak ad copy, bad landing pages, or wasted spend on irrelevant traffic. Our free audit will identify exactly what's wrong and how to fix it, whether you work with us or not.

No. We work month-to-month because we believe in earning your business every month. If we're not delivering results, you shouldn't be locked in. That said, paid advertising typically needs 2-3 months to optimize properly, so we recommend giving campaigns enough time to mature before making major changes.
Ready to Get Started?

Ready to Get More Leads?

Stop guessing whether paid advertising will work for your business. Get a free audit, see the data, and make an informed decision.

Call (407) 500-0102
Get Your Free Audit
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